1976‚ when she started her first business as a caterer in the small town of Westport Connecticut‚ nobody would have been able to predict the entrepreneurial success of Martha Stewart to this day. Martha transitioned from being a model‚ to a stockbroker‚ to a small town caterer‚ and finally to being the proprietor of Martha Stewart Living Omnimedia Inc. (MSLO)‚ a multimedia and merchandizing company that is still thriving and expanding today. Looking back on Martha’s life from today‚ one can gain valuable
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individuals close to the upper level management of an organization. This type of unethical behavior undermines the stability of the organization. In the ImClone scandal where Martha Stewart was indicted for her involement‚ the stability of her company suffered and the companies and people associated with Ms. Stewart suffered as a result of her decision. In this essay I will examine the parties that were privileged to knowing ImClone’s stock was going to drop and those who did not know. I will look
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MARTHA STEWART – CRIMINAL LIABILITY Martha Stewart – Criminal Liability Carnell C. Holmes Austin Peay State University Business Law Professor Elizabeth Rankin December 7‚ 2012 1 MARTHA STEWART – CRIMINAL LIABILITY 2 Abstract Most people that are in high profile positions would rather receive positive accolades for their great accomplishments. Committing fraudulent acts or being unethical is not what a person with a thriving business would want to connected with. A name that
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CASE ANALYSIS THE CASE OF MARTHA STEWART FACTS Beginning with a small catering business in the 1970s‚ Martha Stewart built a vast media conglomerate spanning books‚ magazines‚ television‚ radio and the internet‚ devoted to providing helpful tips with the sign-off: “It’s a good thing”. After her company‚ Martha Stewart Living Omnimedia‚ (MSL) went public in late 1999; her stake was briefly worth more than $1 billion. (New Yorker‚ 2003) 1 However‚ she was confronted with a far greater challenge
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Acct 4620: Martha Stewart Case Martha Stewart Living Omnimedia is primarily comprised of a magazine publication and a television show created by home décor aficionado‚ Martha Stewart. Both sources of media primarily feature home renovating and decorating products. Also‚ having an emphasis on do it yourself (DIY) projects for a more stylish and satisfying home. Stewart herself‚ described Martha Stewart Living as‚ “the most trusted guide to stylish living.” While MSLO brings in revenues from
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Communication Arts Chaoyang University of Technology 168 Jifeng E. Rd. Wufeng District Taichung 41349‚ Taiwan Abstract Martha Stewart places her name on her products. She becomes the face of her company and the voice of her brand. When her personal misconduct occurred‚ she made her company vulnerable and risky as well. This case study examines how Martha Stewart managed her corporate communication when her public image and reputation were tarnished on trial for alleged insider trading scandal
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no. 1-0083 Martha Stewart and the ImClone Scandal On January 20‚ 2004‚ jury selection launched the trial of Martha Stewart‚ Chief Creative Officer and former Chief Executive Officer and Chairman of the Board of Martha Stewart Living Omnimedia (MSO). Nine charges filed by the Federal Grand Jury in New York and the SEC relate to Stewart’s personal sale of $228‚000 in ImClone Systems‚ Inc. stock on December 27‚ 2001‚ one day before regulators rejected the biotech company’s cancer drug (Erbitux)
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What industry is your client in?) Martha Stewart Living Omnimedia‚ Inc. creates original how-to content and related products for homemakers and other consumers. The Company markets its brand name across a broad range of media and retail outlets. Martha Stewart provides information on a variety of subjects including home‚ cooking and entertaining‚ gardening‚ crafts‚ holidays‚ household maintenance‚ and weddings (Bloomberg.com‚ 9/28/11). Martha Stewart Omnimedia utilizes the television to communicate
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On December 27 ‚ 2001 Martha Stewart‚ America’s beloved housewife‚ sold her shares of ImClone after she received specific inside information regarding the status of the companies business. A series of events led to an investigation‚ interviews‚ indictments‚ a trial & sentencing of Martha Stewart to 5 months in a minimum security prison camp and then 5 months of home confinement. Merril Lynch tipped off the Securities & Exchange commission to report the possibility of insider trading on
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INTRODUCTION Martha Stewart a known celebrity and founder of Martha Stewart Living Omnimedia (a business which is built on showing others how to cost effectively manage and decorate the home)‚ who was given a tip by Douglas Fanueil and Mr. Bacanovic‚ employees of the Merrill Lynch brokerage company. This tip which broke the confidentiality policy of the brokerage company led to the subsequent sale of Martha’s shares in the ImClone company during the latter company’s blackout period with the effects
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