experiment. On the second trial‚ the texture of the sandpaper felt smoother to the touch. I rated the coarseness at a 4 the second time. During this experiment‚ the sensory receptors located in the nerve endings on my fingertip responded to the presented stimulus‚ recognizing the pressure of touching the sandpaper. This information was transmitted through my body via the peripheral nervous system to my brain. This is an apparent example of anatomical encoding. The brain then interpreted the signals coming
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unnatural stimulus that normally is just a part of our everyday lives. The first conditioned stimulus I would like to identify is the response of fear and pain to abuse and the abuse is derived from sexual contact from her mom. The unconditioned stimulus is abuse that gives the response of fear and pain that is stimulated from constant exposure to rape and molestation from her mother‚ in turn leads to the conditioned stimulus of sex. The second conditioned stimulus I would like
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Dog Phobia Case Study University of Phoenix Psych /504 Personality Theories February 4‚ 2013 Dog Phobia Case Study A phobia is an “irrational fear of a specific object‚ activity‚ or situation that leads to a compelling desire to avoid the subject of the phobia” (Ankrom‚ 2009 pg.325). Phobias are a type of anxiety disorder that may leave an individual with a strong irrational fear of something that poses very little or no danger to the individual. Phobias‚ to the individual
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Diseases of Pulp • Pulp is the formative organ of the tooth • It builds primary dentin during development of tooth‚secondary dentin after tooth eruption and reparative dentin in response to stimulation as long as the odontoblasts remain intact. • Pulp responds to hot and cold stimuli which are only preceived as pain. • Heat at temperature between 600F and 1300F when applied directly on an intact tooth surface is usually tolerated‚ but foodstuff and beverages above this temperature range can
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is marketed / advertised to us. These days children on average are spending 53 hours a week in front of a screen and hence this has a definite impact on kids health and wellness. Exposure to food advertising is one of the powerful forces driving the relationship between screen time and obesity. More specifically‚ exposure to advertising may be altering children’s food intake. Children and adolescents are inundated with advertisements which promote unhealthy foods and beverages. It is estimated that
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behaviours with something pleasant‚ this allows abnormal or undesirable behaviours to be removed through conditioning. In both of these treatments they are sectioned into two types of treatment; in vivo which is exposure to the real life object; and vitro which is imagining being exposure to the real life object. An important feature of behavioural therapy is its focus on current problems and behaviour‚ and its attempts to remove what a patient finds troublesome. Although‚ this contrasts greatly with
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Mktg 477 Exam #1 Major Topics Note: the list below is not intended to be exhaustive – i.e.‚ it does not cover every single topic that we have discussed in class to date. Instead‚ it is designed to give you a starting point from which to study. If you can’t find answers to the questions posed below‚ ask a classmate for his/her notes. Then‚ come and see me if you still have questions. Know promotional lingo and buzzwords‚ and be able to apply them. For example‚ do you know what “spot TV” is
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Repeatedly show the CS without following it with the UCS UCR Event Spontaneous Recovery: A CR which had been previously extinquished re-emerges after a CS Stimulus Generalization: a formerly neutral stimulus similar to a CS begins to evoke the CR Stimulus Discrimination: Responding to the original CS with the CR but not responding to a similar stimulus with the CR 1. In the TV car ad‚ the music swells as a car races along a twisting mountain road. The music makes the viewer feel excited and happy.
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Name: Debra Age: 26-year-old Family History: Debra is a 26-year-old married woman. She is an elder sister to two of her younger brothers. Both of Debra’s parents loved and cared for all children although Debra’s mother was rather an anxious and somewhat depressed person and also suffers from specific phobias‚ like the fear of spiders and snakes. Debra’s father is not one to show affection very often as he demands for good performance‚ in both academic and social areas‚ and a lack
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build and keep brand loyalty. • Learning is a relatively permanent change in behavior caused by experience (not always directly‚ but by observation of events that affect others). - An ongoing process - Ranges from simple association between a stimulus (product logo - Coke) to a response (“refreshing soft drink”) – to a complex series of cognitive activities (writing an essay). • Incidental Learning‚ the casual‚ unintentional acquisition of knowledge. 1. The Learning Process // Behavioral
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