fit in with previously existing information. Conditioned response (CR) In classical conditioning‚ a response elicited by some previously neutral stimulus that occurs as a result of pairing the neutral stimulus with an unconditioned stimulus. In classical conditioning‚ the conditioned response is the learned response to the previously neutral stimulus. For example‚
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procedure where people learn to react calmly to the stimulus causing the fear/anxiety 1. Establish fear hierarchy-list of feared objects /situations: lowest to highest 2. Develop relaxation techniques 3. Imagine/confront hierarchy items 4. Combine 2&3 5. Over time clients learn not to fear stimulus- phobias Other behavioural therapies involve using classical and operant conditioning to change learned responses through repeated exposure to anxiety causing stimuli. Assessing the
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1 This seminar paper will give an overview of subliminal perception‚ its application in marketing and advertising and its impact on consumer behavior. Abstract When a person’s mind cannot see or hear a stimulus but it registers in their subconscious mind that perception is known as Subliminal Perception. It is a concept that has been looked upon very skeptically by consumers as in essence it tries to manipulate the consumer without his/her knowledge. Skeptics claim subliminal
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theories. These include contiguity‚ classical or respondent conditioning and operant conditioning. “In classical conditioning‚ a secondary stimulus is paired with a primary stimulus that already elicits a particular purpose. As a result of this pairing‚ an association is formed. Eventually‚ the secondary stimulus will elicit the same reaction as the primary stimulus” (Assael‚ H. 1987; 63) So‚ classical conditioning is simply learning by association. The term “classical” suggests that classical conditioning
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can be defined as the predictive value of a stimulus * The perceived stimuli are the data that composes information * Data is interpreted in relation to the problem recognised by the consumer * Selective exposure * Stimuli that predict problem resolution contain information * Stimuli that do not predict problem resolution are just noise Note the influence of consumer goals on information value of a stimulus. * Information gathering is influenced by
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and classical conditioning. Classical Conditioning It occurs when a stimulus that elicits a response is paired with another stimulus that initially does not elicit a response on its own. A Russian physiologist ‚ Pavlov introduced classically conditioned learning by pairing a neutral stimulus ( a bell ) with a stimulus known to cause a salivation to dogs ( he squirted dry meat powder). The powder was an unconditioned stimulus because it was capable of causing the response. Over time‚ the dog has
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PY 101-008 Exam II Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ____ 1. The GSR is usually considered to be a. a measure of conscious emotion b. an index of honesty c. a measure of the cognitive component of emotion d. a general measure of autonomic arousal ____ 2. Operant conditioning is another name for a. classical conditioning b. respondent conditioning c. instrumental learning d. observational learning ____ 3. When we say
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177-188) 4. Explain the visual process‚ including the stimulus input‚ the structure of the eye‚ and the transduction of light energy. 5. Discuss the different levels of visual information processing and the value of parallel processing. 6. Explain the Young-Helmholtz and opponent-process theories of color vision‚ and describe the nature of color constancy. Hearing (pp. 189-196) 7. Explain the auditory process‚ including the stimulus input and the structure and function of the ear. 8. Explain
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MENTALROBICS OF REPETITION: EXERCISING THE MEMORY AND LEARNING THROUGH REPEATING ALPHABET BACKWARDS Pecasales‚ Justine Jamella T. ABSRACT This study tested if repetition is a way of exercising our memory and learning. By means of reviewing again the alphabet in a reverse order‚ we examined a 17 years old college student of BS Psychology 2-4 from Polytechnic University of the Philippines. She was tested whether repetition is an exercise to her memory and learning about alphabet backwards. I predicted
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MARKETING AND CONSUMER PSYCHOLOGY INTRODUCTION Consumers referred to all those individuals who buy products and services either for themselves or on behalf of their households. They can be either users of products or services‚ or responsible for the welfare and wellbeing of those who use them. Consumers buy products or services in order to meet the physical demands of life‚ apart from using‚ purchases to indicate their roles in the society‚ to express their personalities‚ communicate their attitudes
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