Tri-Component Attitude Model Tri- Attitude Attitude (aka‚ The ABC Model) Affect (Emotions): A lasting evaluation of an object. lasting – The way a consumer feels about an attitude object. Object Object evaluations are generally unidirectional‚ although ambivalence is possible. Behaviour (Connative): – Consumer’s intent to do something in relation to an attitude object. Cognition (Beliefs): – Thoughts a consumer has about an attitude object. Attitude Functions
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Greece Greece registered an increase in its Gross Domestic Product for the period of 2000-2007 averaging 4.2% compared to the 1.9% of the Euro zone. In addition‚ the economy experienced a reduction in unemployment by 2.9 percent‚ which hit a low of 8.3% in the year 2007. The growth in the economy is a significant increases in house commerce coupled with a negative contribution from the external sector. The economy adopted an expansionary monetary policy which had positive impacts on the domestic
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DUMMY ADVERTISING VEHICLE Dummy vehicle advertising is pretesting method of measuring advertisement effectiveness. Pretesting: Pre-tests include both concept ads and finished ads that have not yet been deployed or been evaluated and measured. In the concept test‚ the ad has not yet been created or is in an intermediary state of completion. It might be in storyboard form‚ live-action rough form‚ or exist as an animatic. The consumer might be able to offer some suggestions and reactions about
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information cannot be assimilated. 3. Action Potential – The nerve impulse that travels down the axon and triggers the release of neurotransmitters into a synapse. 4. Afterimage Effect – A sensory experience that continues in the absence of the stimulus. 5. Algorithms – A problem solving procedure requiring repetition in order to eliminate possible answers until only the correct one remains. 6. Amygdala – An almond-shaped structure in the limbic system which plays a role in basic emotions‚
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Page 1 of 8 ANZMAC 2009 Celebrities in advertising: looking for congruence or for likability? Nathalie Fleck*‚ University of Cergy-Pontoise‚ Thema‚ France Nathalie.flec@u-cergy.fr Michaël Korchia‚ BEM Bordeaux Management School‚ France Michael.korchia@bem.edu Isabelle Le Roy‚ CSA‚ France Abstract Celebrities used as endorsers in advertising are often very popular ones. However‚ from a cognitive point of view (and more academic one)‚ congruence between brand and celebrity seems to be very
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SKIN • Largest and heaviest organ of the body; accounts for about 15% of the total body weight • Also called as cutaneous membrane • Skin contains two layers‚ the epidermis and the dermis. • The hypodermis is the layer underneath the skin. FUNCTIONS • Skin is a protective covering that prevents harmful substances from entering the body. • It helps regulate body temperature and water loss. • It houses sensory receptors and contains immune system cells. • It synthesizes chemicals and excretes
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Background issues in language learning. All children acquire a language as they develop. They acquire it subconsciously as a result of the massive exposure to it which they get from the adults and other children about them. Their instinct acts upon the language they hear and transform it into knowledge of the language and an ability to speak it. It’s that simple. People don’t speak to two and three years old the way they speak to adults. Instead‚ they (parents especially) use exaggerated intonation
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attraction is proximity- which is defined as geographic closeness- and it increases the possibility of an individual being attracted to another due to the amount of exposure we receive from a stimulus (Myers‚ 2004). This stimulus includes getting more familiar to a stranger’s face‚ an unfamiliar place‚ or even the tune of a song. Thus‚ the more exposure individuals get‚ the more attracted they will feel towards another (Zajonc‚ 1968; Bornstein‚ 1989; Harmon-Jones & Allen‚ 2001 cited in Saul Kassin; Moreland
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cause pleasure. Passer & Smith (2004) explain that positive influence can be further cemented through positive reinforcement. Positive reinforcement‚ they explained‚ occurs when a response is strengthened by the subsequent presentation of a stimulus. This stimulus can be food‚ drink‚ attention‚ praise or money. Etsy & Fisher (1991) as cited in Santrock (2004) confirm that positive behaviour can be learnt through television and that television can have positive influences on children ’s development by
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Module 13 /Classical Conditioning Module 13 /Pavlov Demonstrates Conditioning in Dogs My Story of Posttraumatic Stress Disorder It is a continuous challenge living with post-traumatic stress disorder (PTSD)‚ and I’ve suffered from it for most of my life. I can look back now and gently laugh at all the people who thought I had the perfect life. I was young‚ beautiful‚ and talented‚ but unbeknownst to them‚ I was terrorized by an undiagnosed debilitating mental illness. Having been properly diagnosed
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