BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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The Nazis were not the first people to practice anti-Semitism‚ but is true that the Nazis practiced anti-Semitism in the most violent and horrifying way. This generalisation can be easily made because most people aren’t taught about pre-Nazi anti-Semitism so they presume that it was just practiced by the Nazis. Anti-Semitism had been around for nearly 2000 years before the Nazis. It changed over time as it started off as religious bullying with only a few physical and violent attacks before becoming
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Summary Consumer Behaviour: A European Outlook 2nd Edition Chapters: 1‚ 3‚ 4‚ 7‚ 8‚ 9‚ 15 & 16 © E.I.D.J. WILLEMSE & C.H.VOS 1 Inhoudsopgave Consumer decision model ....................................................................................................................... 7 Chapter 1 ................................................................................................................................................. 8 Development of the marketing concept and
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Interpretivists do generalise and this is inevitable – though they may deny the possibility of generalisation‚ or ignore the issue. Geertz (1979)‚ ‘The Balinese Cockfight’ – generalises from a particular ritual in Balinese life‚ to Balinese culture in general Fisher (1993) generalises from a typology of young ‘fruit machine’ gamblers to ‘what it is to gamble’ Williams (2000): examples of : • Moderatum generalisations: aspects of research situation are seen to be instances of a broader recognisable set of
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items pass through dock doors and at transshipment points. Pallets and cases are scanned to provide accurate shipment and inventory data‚ which is transmitted to the project’s SAP system. Suppliers‚ including Gillette‚ Kraft‚ and Procter & Gamble are working with Metro to tag goods. Gillette is tagging its razors‚ which are tracked using smart shelves that were developed by OAT Systems. The shelves monitor the number of items on it‚ and alert staff when more product needs to be brought out from the
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A Capital Budgeting Decision — Gillette Prepared by Ray Kerlagon The following capital budgeting situation is up for review. Things to consider include: Identification of incremental cash flows. Any working capital requirements and/or sunk costs. What is the appropriate capital budgeting technique? How should we address risk? What is the cost of capital? What is the project’s IRR? PROJECT DEFINITION: A market research study was conducted in 1997 at a cost of $1‚500‚000 that indicates a high receptivity
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MARKETING PROJECT COMPANY: P&G TABLE OF CONTENTS 1. INTRODUCTION 2. SWOT ANALYSIS 3. PEST ANALYSIS 4. P&G PRODUCT PORTFOLIO 5. EVALUATION OF TARGET SEGMENT 6. EVALUATION OF POSITIONING Introduction Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company which has it’s headquarters in downtown Cincinnati‚ Ohio‚ United States. This firm was founded by William Procter‚ a candle - maker and James
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“Newell Rubbermaid Inc.”‚ 2006‚ http://premium.hoovers.com/subscribe/ [7] Hoovers Online‚ “Societe BIC.”‚ 2006‚ http://premium.hoovers.com/subscribe/ [8] Hoovers Online‚ “Zippo Inc.”‚ 2006‚ http://premium.hoovers.com/subscribe/ [9] Hoovers Online‚ “Gillette.”‚ 2006‚ http://premium.hoovers.com/subscribe/ [10] Rebecca Zabel‚ “International Business Portfolio”‚ Oct 1st‚ 2003‚ Concept to Implementation‚ Dryden Press‚ 1997 [12] L From Concept to Implementation‚ Dryden Press‚ 1997 [13] Pradeep Chintagunta
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moved the company headquarters to Newhaven‚ East Sussex‚ England which was the original location of the Valentine Pen Company previously acquired by Parker. In 1993 Parker was acquired by the Gillette Company‚ which already owned the Paper Mate brand‚ one of the best-selling disposable ballpoints. Gillette sold the writing instruments division in 2000 to Newell Rubbermaid‚ whose own Stationery Division‚ Sanford‚ became the largest in the world owning such brand names as Rotring‚ Sharpie‚ Reynolds
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Individual Assignment #1 In 1996‚ Gillette acquired Duracell batteries for $7.3 billion in stock. The purchase was met with optimism not only by Gillette’s senior management and its highly visible director‚ Warren Buffett‚ but also by Wall Street analysts. Despite the initial enthusiasm‚ Duracell had become a drain on Gillette’s performance and had brought an end to Gillette’s impressive earnings growth history. It had also cost Michael Hawley‚ a former CEO‚ his job after only 18 months in the
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