Factors affecting Pricing Strategies Introduction Pricing can be defined as the assignment of value or the cumulative amount of value that a customer must exchange in order to receive a particular product or service (Gerth‚ n.d.). For marketers‚ pricing can be viewed as a single strategic tool that can translate a potential business entity into reality (Abratt & Pitt‚ 1985). On the same notion‚ Avlonitis & Indounas (2005) noted that pricing is the only element of the marketing mix that
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1) Explain the terms ‘Monopoly’ and ‘Monopolistic Competition’ (4 marks) Monopoly A monopoly is a market structure in which a single company or individual owns all or nearly all of the market for a given type of product or service with no or close substitute. This would happen in the case that there is a barrier to entry into the industry that allows the single company to operate without competition (for example‚ vast economies of scale‚ barriers to entry‚ or governmental regulation)
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Factors Affecting Consumer Behavior By Asifo Shah Consumer behavior refers to the selection‚ purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume‚ then he selects only those commodities that promise greater utility. After selecting the commodities‚ the consumer makes an estimate of the available money which he can spend. Lastly
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FACTORS AFFECTING CONSUMER BEHAVIOUR ON PRODUCTS CHOICES:A SURVEY OF SUPERMARKETS IN ELDORET TOWN ABSTRACT This study will look on the ability of the local supermarket to take in to account the consumer buying behavior and characteristic as a baseline for defining marketing programs. To better understand why consumers buy as they do‚ many marketers turn to the behavioral sciences for help. Similarly‚ there are numerous theories‚ models and concepts making up the the field. These variables
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Management and Rural Development ========================================== Factors Affecting on loan Repayment Performance of Farmers in Khorasan-Razavi Province of Iran Mohammad Reza Kohansal Assistant professor of agricultural economic dep.‚ Ferdowsi University of Mashhad‚ Iran Hooman Mansoori Msc student of agricultural economic dep.‚ Ferdowsi University of Mashhad‚ Iran Abstract This study investigated the factors influencing on repayment behavior of farmers that received loan from agricultural
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FACTORS AFFECTING JOB DESIGN Job design is affected by organizational‚ environmental and behavioral factors. A properly designed job will make it more productive and satisfying .If a job fails on this count‚ it must be redesigned based on the feedback. The various factors affecting job design are the following Organizational factors Organizational factors include characteristics of task‚ work flow‚ ergonomics and work practices. Characteristics of Task: Job design requires the assembly
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documented in this region. To our knowledge‚ this is the first study that examines customer and salespeople perceptions of service encounters in these countries‚ in light of their culture‚ religion‚ and nationalities. As retailers expand into new markets worldwide‚ such information is vital to their success. Future research directions are discussed. Article: INTRODUCTION Prior to the Gulf War and the 9/11 attacks on the United States‚ many in the U.S.‚ and other Western countries‚ knew little
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Factors That Affect Organizational Structure The organizational structure of your business provides a foundation for lines of communication‚ responsibility and tasks. As the framework for your business‚ the organizational structure you select dictates the number of management layers‚ how your business is functionally divided and the overall reporting structure. Multiple organizational designs can be used to enhance your business’s strategy including simple‚ functional‚ matrix‚ hybrid or a self-designed
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POLITICAL FACTORS AFFECTING BUSINESS Monitoring‚ understanding‚ and adapting to the political environment is absolutely essential for any business‚ because it significantly affects every apect of their working. Some political factors includeisPOLITICAL FACTORS AFFECTING BUSINESS Monitoring‚ understanding‚ and adapting to the political environment is absolutely essential for any business‚ because it significantly affects every aspect of their working. Some political factors include • Stability
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The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets‚ competitors
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