COURSEWORK 1 – INDIVIDUAL Year ONE/2013 MONTH SEPT 2013 Subject MKT2533 UNDERSTANDING MARKETS AND CONSUMERS Weight 25% Submission Date WEEK 8 REGULATIONS A. Late Submission A 10% deduction per day of total coursework marks (excluding weekends and public holidays). Late submission between 5 to 10 days‚ results in a 50% deduction of total coursework marks. Late submission past 10 days results in an automatic 0% for coursework and the student will
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1929‚ the stock market crashed and millions lost their homes and jobs. This is important because it is apart of our American history. The Stock Market Crash of 1929 was the biggest crisis to happen in America because it lead to the begging of the Great Depression and countless numbers of homeless and jobless people. In the twentieth century‚ most of the tools to produce things of value out of raw materials‚ in the United States‚ was represented by stocks. A corporation owned this stock. Ownership
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Price Price which means that the amount of payment for goods and services given in money term. Price also is the total values for consumers exchange for the benefit for their satisfaction by using or having the product or service. Price decisions must focus on product design‚ promotion costs‚ distribution and more mixed‚ forming a valid imploded marketing plan. In arrange the price of a product‚ marketers must use the pricing strategy. However‚ use the pricing strategy not only can fascinate more
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Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today‚ personal selling involves the development of longstanding client relationships. In comparison to other marketing communications tools such as advertising‚ personal selling tends to: • Use fewer resources‚ pricing is often negotiated. • Products tend to be fairly complex (e.g. financial services or new
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Introduction: Stock index is very much important leading indicator which can be used for several purposes. It can be used as a benchmark to judge the performance of professional money managers. It can be used to facilitate the establishment and maintenance of several types of index fund and exchange traded fund (ETF). Securities analysts‚ portfolio managers‚ and academicians doing research use stock market indexes to examine the factors that influence aggregate security price movements and to
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Stock dividend * Definition: * A corporate distribution to shareholders declared out of profits‚ at the discretion of the directors of the corporation‚ which is paid in the form of shares of stock‚ as opposed to money‚ and increases the number of shares. * A dividend paid as additional shares of stock rather than as cash. If dividends paid are in the form of cash‚ those dividends are taxable. When a company issues a stock dividend‚ rather than cash‚ there usually are not tax consequences
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Stock Case: Dow 30 Case How do you create a diversified stock portfolio? Introduction Our goal was to create an optimal diversified portfolio consisting of the Dow Jones Index. We used the modern portfolio theory which maximizes expected portfolio return for the amount of risk taken by taking the stock weights in to consideration. Our group consisted of risk averse investors; therefore we diversified our portfolio with all 30 Dow Jones stocks because we wanted to achieve an acceptable return
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Seminar Questions – Stock Valuation 1. How much should you pay for the preferred stock of the Dakota Doorknob Company if it has $100 par value‚ pays $8.50 a share in annual dividends‚ and your required rate of return is 10 percent? 2. NDV Corp.’s common stock is expected to pay a $2 dividend‚ which will grow at a compound rate of 4 percent indefinitely. a. If the market requires a 14 percent return‚ what should be the current market price of the stock? b. If the
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KFC Holdings (Malaysia) Bhd.‚ (KFC Holdings) is a branded chicken retail chain operator. The company is a part of QSR Brands Bhd (QSR Brands) and is engaged in the business of poultry processing‚ restaurants and property holding. KFC Holdings is also engaged in operating hatchery‚ breeder farms‚ poultry retail and convenience food store chains. Products offered by the company include chicken‚ fresh buns‚ cakes‚ snacks‚ sauces‚ chicken rice meals and Freezer to Fryer products. The company‚ in addition
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essential (food‚ shelter) want is not (car‚ laptop) demand is desire to have Exchange-a trade of values between two parties Marketing System- network that permits interaction between buyers and sellers Maslow’s hierarchy of need- a diagram showing how people seek to satisfy their needs (from physiological to security to social to ego to self-actualization) SWOT / TOWS- matrix that shows Strengths‚ weaknesses‚ opportunities‚ threats Internal environment- Cost‚ revenue‚ goals‚ strategies External
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