Journal of Case Research in Business and Economics Coffee Wars - The Big Three: Starbucks‚ McDonald’s and Dunkin’ Donuts Michael G. Brizek South Carolina State University ABSTRACT Coffee – for some‚ a morning cannot begin without it. Many daily rituals include it. It can be seductive‚ enticing‚ and addictive. Hard-core coffee drinkers pride themselves on their coffee palettes‚ their refined ability to distinguish “good” coffee from “bad.” And once a diehard coffee drinker finds his favorite
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G.R. No. 118295 May 2‚ 1997 WIGBERTO E. TAÑADA and ANNA DOMINIQUE COSETENG‚ as members of the Philippine Senate and as taxpayers; GREGORIO ANDOLANA and JOKER ARROYO as members of the House of Representatives and as taxpayers; NICANOR P. PERLAS and HORACIO R. MORALES‚ both as taxpayers; CIVIL LIBERTIES UNION‚ NATIONAL ECONOMIC PROTECTIONISM ASSOCIATION‚ CENTER FOR ALTERNATIVE DEVELOPMENT INITIATIVES‚ LIKAS-KAYANG KAUNLARAN FOUNDATION‚ INC.‚ PHILIPPINE RURAL RECONSTRUCTION MOVEMENT‚ DEMOKRATIKONG
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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companies still around today. Electronic Arts is the organization in which develops markets and distributes the so called EA games. The man behind Electronic Arts Inc is Trip Hawkins who hired designers and programmers to develop EA games as early as 1982. During that time‚ the company developed only home computing games that laid the foundation of today’s EA games which include the Battlefield series and Need for Speed. EA essentially had a smooth run to become a successful video game business compared
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Assignment: Case study - Management at Southwest Airlines Judging on the basis of information in the case‚ describe the managerial skills that Southwest managers such as Colleen Barrett and Jim Parker use in their jobs at Southwest. Include examples of situations in which they use these skills. Southwest Airlines made use of three managerial skills in the process of overhauling the company: decision making skills‚ communication skills‚ diagnostic skills. Firstly Jim Parker‚ CEO and Colleen
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TGIF Case Problems: Macro – Quantum Software is experiencing problems in regard to their liabilities due to their TGIF beer bust parties. Quantum is also facing the issue of continuing success in sales. Micro – Quantum over works their employees and is using the beer bust parties to keep morale high. Some employees however are taking advantage of the free beer every Friday and are consuming too much. Causes: {draw:frame} Quantum has had much success in the past three years of its existence
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owned 38.5% of shares in RTS. 13 banks contracted to advise on the CIS project for a nonrefundable fee of $150000 each. Upon the completion of CIS development Anacomp purchased it from RTS for $16 million. The majority of the risk was born by RTS. In case the development succeeded Anacomp would gain the most. Anacomp shareholders are better-off with this arrangement as it would be more expensive for them to develop the system in-house. 3) What criteria will Anacomp’s management use in deciding on
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Case Analysis #1: Will GM’s Strategic Plan Lead to Future Success? Ivy Tech Community College Business 105-00F In an ever changing world‚ where a business can appear one day and are gone the next‚ General Motors has adopted a strategy to avoid this catastrophe. Knowing if they wanted to stay in the game‚ they would have to make a few sacrifices and changes for the better future of the company. 1) Which of the four basic strategy types were used by GM? Explain your rational
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HUMAN RESOURCES CASE ASSIGNMENT #1 COST CUTTING RAISES STOCK PRICE BUT LOWERS SERVICE BUS -201 AB1-HUMAN RESOURCES Submitted to: Liz Wiebe Submitted on: September23‚ 2014 Word Count: 1000 words
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Case 1: The Case of Emily 1. Briefly recap the case and identify the most important target behavior. Provide a clear definition and why it is important to target this behavior. Emily‚ a six-year-old girl‚ has been facing significant emotional challenges at home and school. These problems have made her experience severe tantrums in the school and stopped to enjoy the activities that she used to engage in. Emily`s parents are very disturbed by her behavior and wish to develop a behavior modification
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