CATERPILLAR GEORGE SCHAEFER TAKES CHARGE & WORKING TO ESTABLISH “ONE VOICE” Zeynep Şagar Hande Arslantürk The Agenda of the Day Background of CAT The Strategic Business Conference The Initiatives Working to Establish “One Voice” Moving Beyond Identity to Define Caterpillar’s Voice Strategic Tools 2 Background 1920s – 1930s 1930s – 1940s 1930-1939 - Belgium Caterpillar tractors help construct the King Albert Canal. 1932 - Louisiana Five Caterpillar Diesel Sixty Tractors work on the Mississippi
Premium Strategic management
The Metric Division Case Midterm Case I. Diagnosis After having carefully read the Metric Division Case‚ and having well in mind the Open Systems Model exposed by Cummings and Worley in The Essentials of Organization Development and Change‚ I think that as an OD professional I would choose to examine this case at the Group Level. Throughout the text‚ it seems pretty clear that the division and the staff encounter some problems that are typically related to the design component of the
Premium Group development Group dynamics The A-Team
Campbell’s Soup Company Case by Dan Barrett Chuck Hensley for Mgt 5320 Organizational Theory & Behavior Dr. Ron Stephens April 11‚ 2001 PROBLEM IDENTIFICATION The Campbell’s Soup case covers a period of time from 1980 through approximately 1994. During this time two CEO’s with differing business strategies and organizational structures led the company. In the case and under the direction of the first CEO Gordon McGovern‚ the most important problem was his
Premium Strategic management Marketing Strategic business unit
Lowe’s Companies‚ Inc.: Optimizing the Marketing Communications Mix In early 2009 Lowe’s Companies‚ Inc.‚ a leading home products retailer‚ launched an ambitious new project to gain customer mind share in the kitchen remodeling arena. The project‚ called the next-generation installed sales (NGIS) initiative‚ was a concerted effort by Lowe’s to expand its service offerings to become an end-to-end solution provider for customers’ kitchen remodeling projects. Brad Simpson‚ a marketing manager at Lowe’s
Premium Marketing
Case management services were provided through a face to face meeting in Fullerton. Present at the meeting were WYP (Wraparound Youth Partner) Andy Ngo and the youth. WYP checked in with the youth. The youth came back from school and ate lunch. The youth is excited about boxing‚ but would like to reschedule going to boxing for another day. The youth does not have boxing shorts and gloves. WYP Ngo encouraged the youth to just try it out. WYP Ngo encouraged the youth to visit the site. WYP Ngo explained
Premium High school School English-language films
Questions for the Case Analysis: 1) What elements and characteristics comprised the equity in the Silicon Graphics brand in 1996? 2) How would you characterize the SGI brand in 2000? 3) What do you think SGI did right in terms of building its brand? 4) Did SGI make any mistakes in the way it managed its brand? 5) Was the rebranding of SGI successful - and how would you measure success‚ in general? 6) What recommendations would you give SGI executives regarding stewardship of their
Premium Brand management Brand
06-4702-Conklin.qxd 5/10/2005 6:00 PM Page 561 6 INTEGRATIVE CASES I n this chapter‚ the objective is to discuss cases that draw on the frameworks and perspectives developed throughout the casebook and that include important issues from each of the earlier chapters. GM IN CHINA For GM China‚ the year 2004 brought a wide variety of new challenges that added to an already complex business environment. The industry structure was changing quickly. Demand and supply projections
Premium Automotive industry General Motors
Rights Now! World concert tour with Amnesty International * A lot of growth from 1982 and 1987‚ which resulted from… a. Broadening of existing product lines b. Expansion into additional product categories and acquisitions * Reebok held 32.2% share of branded athletic footwear in 1987 * UBU- Individuality‚ self-expression 1. Why has Reebok been successful up to this point (in the case)? What are the company’s strengths and weaknesses? They were very successful; they
Premium Athletic shoe Olympic Games Summer Olympic Games
| Apple Case Analysis | Dr. Jacobs Buad326.101 | | Charles Fields | 4/12/2012 | | Foxconn a major Chinese manufacturer and supplier of Apple products‚ was audited from February-March 2012‚ after receiving an increasing amount of criticism in relation to their current business practices. Accused of “turning a blind eye to dismal working conditions at partner factories” (Paronen‚ 1)‚ Apple agreed to allow the Fair Labor Association (FLA) to conduct an audit of their suppliers’ factories
Premium Occupational safety and health Factory Industrial Revolution
The case of the Speluncean explorers Student No: 2753833 Course: Law‚ Government and Policy Due Date: 22 September‚ 2011 Date Submitted: 22 September‚ 2011 Word Count: 1‚925 words The case of the Speluncean explorers The purpose of this essay is to critically analyse one of the five judgments in the case of the Speluncean explorers. There will be three main parts to this essay. First‚ five key aspects that were evident
Premium Law Jurisprudence Natural law