The Cognitive Linguistics Enterprise: An Overview* Vyvyan Evans‚ Benjamin K. Bergen and Jörg Zinken [In press for 2006. To be published in ‘The Cognitive Linguistics Reader’‚ by Equinox Publishing Company] 1. Introduction Cognitive linguistics is a modern school of linguistic thought and practice. It is concerned with investigating the relationship between human language‚ the mind and socio-physical experience. It originally emerged in the 1970s (Fillmore 1975‚ Lakoff & Thompson 1975‚ Rosch 1975)
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Executive Summary This report is an examination of change process prompted by MEG International‚ a large and reputable Finnish IT organisation. This report explains Enterprise architecture and how it can be applied as a strategy. It explains Zachman’s "framework for enterprise architecture" (Zachman‚ 1987) and the components of its two dimensional matrix. Criticism that Zachman framework is only a taxonomy follows on identifying next framework "The Open Group Architecture Framework" (known as TOGAF)
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Marketing Strategies SYMMS (MARKETING) Case study on Bharat Heavy Electricals LTD. Summary of the case study: Public sector ‘Bharat Heavy Electrical Limited’ is India’s largest engineering and manufacturing enterprise‚ operating in the energy sector since 1956‚ it employs 42‚000 people. BHEL manufactures over 180 products categorised into 330 major product groups. The operations of BHEL are organised into three business sectors viz.‚ power‚ industry and overseas business. BHEL registered
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BBIM602 Enterprise STRATEGY Revision Session‚ 5 April 2013. WRITTEN EXAM GUIDELINES: The exam is scheduled to take place on Tuesday‚ 14 May 2013‚ 14-16.30. (Please check with the WBS Registry for any changes to exam schedule). * The written exam will account for 40% of the final mark. * The exam is closed book. * It consists of four questions each carrying 25 marks * all questions must be answered * question 1 relates to a small case study provided in the
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AACS4794 MANAGEMENT INFORMATION SYSTEMS Case Studies Case Study 1: A Giant Step for Mattress Giant (May 2007) Mattress Giant is one of America’s largest bedding retailers‚ with 240 stores in 14 states. For years‚ the company spent more than $20 million (about RM70 million) annually‚ about 10 percent of its revenue‚ advertising to people in their mid-30s‚ whose household income was $30‚000 - $40‚000 (about RM105‚000 - RM140‚000) per year .and who drove domestic car. As it
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The Business Enterprise Trust DO MOTOROLA (A) T he vote was eleven to one and Robert Galvin stood alone. It was 1979 and Galvin‚ the CEO and President of electronics giant Motorola‚ had just proposed to his Board of Directors that the firm make an extraordinary commitment to training its workers — from executives to shop floor employees. He recommended establishing a department devoted to educating employees with one major goal: improving product quality. Galvin had made the proposal
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aspects of the business environment. How is Business Architecture scoped? The way in which the business architecture is scoped depends on a number of factors. In some cases‚ the key elements of the business architecture may be done in other activities‚ such as the enterprise mission‚ vision‚ strategy and goals. In cases where little Business Architecture work has been done before‚ it is necessary to research‚ verify and gain buy-in to the key business objectives and the processes that the
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CBU Case Study Accounting today is much more complex and difficult to understand than it has been in the past. Due to the increasing complexity Accounting Information Systems have been created to alleviate some of the pressures facing accountants. According to Frederick Jones and Dasaratha Rama (2006)‚ Enterprise Resource Planning (ERP) systems are moving businesses from the functional approach to an integrated approach for managing transactions (p.684). Having knowledge and experience with the
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1-0 SUMMARY Jack Taylor began his business of Enterprise Rent-A-Car in 1962 in St. Louis‚ Missouri. Following the successfully philosophy of‚ "Take care of your customers and employees first‚ and profits will follow"‚ Enterprise grew steadily to become the nation’s largest rent-a-car company. What separated Enterprise from its other competitors such as Hertz‚ Avis‚ and Alamo was the fact that the company focused on two segments of the home-city market rather than appealing to the airport-rental
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INTODUCTION Small and medium enterprise(SME’s) in India have a very important place in the Indian economy. Their contribution in terms of production‚ export‚ export‚ employment generation and all round growth of the country is well known. The role of SME sector in the nation building is well recognized not only in India‚ but also across the globe. The industrial engines of Japan‚ china‚ US‚ Germany and Taiwan are also driven by the SME sector. Finance/credit is the most critical component in any
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