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    Sysu

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    Lingnan (University) College‚ Sun Yat-sen University Managerial Accounting Course Syllabus Department: Managerial Accounting Program: Undergraduate Nature: Elective Level: Upper Division Semester Offered: 10 Credits: 3 Pre-requisites: Financial Accounting ‚ Statistics for Business and Economics Course packet: http://elearning.sysu.edu.cn Moderator: FU Qing Classroom: L308 Office: Admin 418 Meeting time: Wednesday 14:25~17:00 Office hours: Tuesday 2~4pm Phone: +86-20-8411186 Email:

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    Red Bull's Market

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    A Bull ’s Market - the marketing of Red Bull energy drink Red Bull‚ Austria ’s biggest export since Arnold Schwarzenegger‚ has methodically created and dominated the energy drink category much in the way players of the board game Risk would defeat their opponents. Dietrich Mateschitz‚ the owner of Red Bull International‚ created the highly caffeinated beverage in 1987. Five years later‚ the drink spread into neighboring countries like Hungary and Slovenia‚ followed by Germany and Switzerland.

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    Red Bull Marketing Plan

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    How Red Bull woke up the teen market It looks (and tastes) like medicine‚ but it still conquered the soft drinks trade. Now the edgy pick-me-up is moving into the grown-up world of motor racing. John Arlidge reports reddit this John Arlidge The Observer‚ Sunday 5 December 2004 Article history At this time of year fallen leaves shroud the carefully planned suburbs of Milton Keynes. Mist drifts in from the fields. The posh car firms - Mercedes‚ Volkswagen‚ Audi - whose UK head offices ring

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