Mel Lazo ISDS 7540 – Marketing Analytics Module Dr. Black 7 December 2012 Pilgrim Bank Case Analysis Introduction and Defining the Relationships The business analyst at Pilgrim Bank‚ Alan Green‚ was tasked with guiding the marketing team to a better understanding of customer profitability. With the help of his supervisor and the IT department‚ he has access to an extensive data set of over 30‚000 customers‚ both old and new. Included are continuous variables for Profit‚ Tenure‚ and Satisfaction
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Bank have the following characteristics which distinguish them from most other commercial enterprises: 1. Security: They have custody of large volumes of monetary items‚ including cash and negotiable instruments‚ whose physical security has to be ensured. This applies to both the storage and the transfer of monetary item and makes banks vulnerable to misappropriation and fraud. They‚ therefore‚ need to establish formal operating procedures‚ well-define limits for individual discretion and rigorous
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Chapter 4: The World of Words "The limits of my language mean the limits of my world." —Ludwig Wittgenstein When we think of communication‚ we often think about the language used to convey the message. Language and many of our nonverbal behaviors are symbolic. We need to keep in mind that across cultures‚ symbols do not always mean the same thing and can cause confusion or misunderstanding. The text offers the following example on page 95. "The arbitrary nature of language becomes obvious-sometimes
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1 Academic Word List: Kadkhodaee 1. Analysis The newspaper printed an analysis of each candidate’s positions. Approach He approached the issue from a historical perspective. Area Settlers came to this area from the east. Assessment The owners claimed the tax assessment on their house was too high. Assume I think we can safely assume that he is out of town. Authority The French authorities have refused to issue him a visa. Available The articles are available at any drugstore
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prevention analyst at a bank here in Norman. My coworker wonder why people deposit counterfeit checks into the bank and commit fraud on our clients accounts. I say people commit this crime becuase they feel they need the money and lack the drive to go out and earn the money themselves. This concept sounds all too familiar. This concept I described can be explained by Merton’s Strain theory. Throughout this essay I will describe the processes of bank scams and counterfeit in the bank. Do not confuesed
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the twenty first century. Companies use clever tactics‚ such as weasel words and psychological tactics to differentiate them from other companies. Words like better‚ improved‚ new‚ fast and so forth play a deciding factor when buying a product‚ and it is up to the consumer to analyze the truth behind these words. In the article “With These Words I Can Sell You Anything” by William Luts‚ he states that “Advertisers use weasel words to appear to be making a claim for a product when in fact they are making
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organisation‚ its staff and its services‚ and influencing our loyalty to it.” (Wirtz & Johnston‚ 2003‚ p.10) In relevance to the above quote‚ a RATER audit has been conducted on the customer service of the Commonwealth bank of Australia. The Commonwealth bank is the largest bank in Australia and has a leading customer base‚ so new or expert naive customers have a high expectation. Opening a new account can be a good example on how the commonwealth customer service works. Upon entrance to a commonwealth
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Chemical Bank : Implementing the Balanced Scorecard Submitted By : Group 12 KUSHAL KISLAY FT151093 MEHUL JAIN FT152088 SIDDHARTHA PAUL FT154003 VIVEK KHATTAR FT154063 JAYANTH SATHEESH FT152025 Background • Chemical Banking Corporation was performing a radical organizational transformation into a marketfocused and customer-focused organization after the 1991 merger with the Manufacturers Hanover Corporation. • Shift its image from a narrow provider of traditional financial services to a broader
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The History Of China The Great Leap Forward And Culture Revolution Student’s Name: Ziyi Xu Tutor’s Name: Ellie Ristic Submission Date: 25 Nov‚ 2014 Word count: 618 words Since 1949‚ Mao created People Republic of China‚ he became a leader in almost 27 years. The establishment of new China marks the opening of a new age. With the establishment of People’s Republic of China‚ Mao Zedong outlining general goals and main course for transforming China from agricultural country to industrial‚ and
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meaning of the word equal in this sentence of the Declaration of Independence has been controversial. We will never know what Thomas Jefferson meant by equal. Throughout the history of the United States of America‚ all men have not been equal‚ so this is where historians question the word equal. In my point of view‚ I believe the Founding Fathers needed ideas and arguments against the British. They were not talking about the citizens of the colonies. They used the word equal as an argument
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