MOUNT KENYA UNIVERSITY (MOMBASA CAMPUS) MBA 613: OPERATIONS MANAGEMENT TOPIC: TECHNOLOGY AND INTEGRATED OPERATION SYSTEMS AND DESIGNING GOODS AND SERVICES Submitted to: Mr. PAUL ODHIAMBO Submitted By: Name | Adm/No. | Signature | Geoffrey K. Rono | MBA/MSA/11/00008 | | Musyoka Fredrick Mwendwa | MBA/MSA/11/00032 | | Monica WangariKiburu | MBA/MSA/11/00019 | | Mutunga Eric | MBA/MSA/11/00025 | | Muna Abdalla Haji | MBA/MSA/11/00026 | | Abraham Wekesa | MBA/MSA/11/00010
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teeka‚ taki sardi ki nazar na lage’ which means Boroplus white streak would prevent one from the evil effects of cold. The ad was a part of a new campaign where Emami was planning to try out a new advertising strategy (Refer Exhibit I for the ad storyboard). The commercial made Sen ponder over the objective which led to the creation of the ‘Safeed Teeka’ campaign. As a newcomer‚ Sen had been given two responsibilities. He had been doing a competitor analysis for the winter cream category as a part
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Advertising Research (Copy Testing) Advertising is one of the most important and most expensive marketing functions‚ but a large share of advertising dollars is wasted every year. Seldom is the foundational strategy of the advertising optimal. Rarely are all of the communication issues fully understood. Rarely are ads and commercials adequately tested before they are “aired.” Because of the great strategic potential of good advertising‚ Decision Analyst has devoted more than three decades of research
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Model 8. Creative Strategy 9. M edia Strategy 10. Other IM C Activities 11. Evaluation and Control 12. Reference 13. Appendix 13.1. 13.2. 13.3. (A) Model of Brand Loyalty for Generation Y (B) Media Schedule/Plan (C) Media Budget 13.4. (D) Storyboard #1 and #2 for TV Advertisements 13.5. (E) Sample of Print Advertisements 13.6. (F) Sample of Microsite for Meiji’s Yoghurt 2 1. Situation Analysis 1.1. Internal Analysis Financial • Net sales for the past three
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Executive Summary The three major issues in this advertising campaign for Coca-Cola Classic are to increase the number of people who drink Coca-Cola Classic‚ make our advertising more creative‚ and to ultimately beat our competitors. Our target market can be explained in just one word‚ everyone. Since Coca-Cola Classic had been around for many years everyone has heard of it. It does not matter what age‚ race‚ religion or what kind of financial status you have. The main thing that we need to do
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The Real Lesson of New Coke: The Value of Focus Groups for Predicting the Effects of Social Influence By Robert M. Schindler n April 1985‚ the management of Coca-Cola Co. announced its decision to change the flavor of the cotnpany ’s flagship brand. The events that followed from this decision‚ as well as the faetors which led up to it‚ have been reviewed‚ discussed‚ and extensively analyzed in the popular press‚ the trade press‚ and in marketing textbooks. Two books and at least two marketing
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1. Introduction Think about exaggerated physical features such as large eyes‚ big hair and varied facial expressions and almost immediately‚ Japanese anime pops into our minds. A very distinct industry different from its American cartoon counterpart‚ anime has been a very economically lucrative industry within Japan and of recent times‚ has gained tremendous popularity and commercial viability worldwide in countries such as the United States‚ Europe and Latin America ‚ further expanding its market
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Outline I- Introduction: the influence of media in the crime commission‚ as an act of Aggression. a. Columbine massacre‚ as an example II- Aggression has become a key major analysis of the functioning and the impact of media b. Emotional consequences i. Stress and its effect on children ii. Three types of implementations c. The issue of explicitly violent content in media results in Aggression. d. Violence Definition e. Violence media
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The Twenty-First Century Classroom A case for developing multimedia literacy in Japan By Simon Mason Masonsan.com 2010/10/05 This article will discuss how children in their teenage years and early twenties have utilized new technology to communicate with each other in different ways and how these new forms of communication could be an area that the English language teacher can build lessons around. Regardless of what students are communicating‚ the use of technology to communicate will have
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Questions: 1. Explain how Marketing affects the outcome of the financial equation: Sales-Expense=Profit. What risk the company might be facing in this equation with regards to marketing? Expound on the importance of marketing in sustaining business growth. (5 points.) In the equation‚ Sales-Expense=Profit‚ activities done in Marketing can be said or considered as marketing expenses that includes advertising costs‚ promotions‚ PR events and Marketing Research costs (e.g. FGD‚ etc.). Through
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