value for existing and new customers 8. Marketing Process: Analysis (5C’s) identify opportunities -> Design Marketing (STP) Create Value -> Design tactics (4/7 Ps) Capture Value -> Customer acquisition & retention (sustain value) -> Financial value for firm 9. The 5 C’s: Company(SWOT)‚ Competitors (Porters 5 forces)‚ Collaborators‚ Context (PESTLE)‚ Customers 10. STP: Who‚ which groups to target‚ positioning offering in minds of customers and against competitors 11. Marketing Mix/Tactics:
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Customers (Topshop) Name: Wee Pei Yee NRIC: G1352462P Batch: ABMD21475A Lecturer Name: Mr. Roland Kiew Word Count: 2909 words TABLE OF CONTENTS 1. Introduction …………………………………………………………..Page 3 2. Main Report a. First Part (STP strategy)……...……………………………………Page4-8 b. Second Part (Marketing Mix)……………………………………...Page8-9 3. Conclusion……………………………………………………………Page 10 4. Recommendation…………………………………………….………Page 10-11 5. References…………………………………………….…………..…Page 12-13 Introduction
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Table of Contents Contents Pg. No 1.0 Company Background 1.1 Description of the product 2 3 2.0 Buyer Decision Making Process 2.1 Characteristics of Buyer’s Behaviour 5 8 3.0 Marketing Mix 3.1 4P’s and 7P’s of Marketing 3.2 Marketing mix strategy 3.3 Marketing Mix for Apple’s product 9 9 11 12 4.0 Conclusion 14 5.0 References 15 1.0 Company Background Apple Inc.‚ previously Apple computer‚ Inc
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Study Team 108 – Blue Cohort Study team members: • Nikita Jain - nikita_jain@berkeley.edu • Lexi Sturdy - lexi_sturdy@berkeley.edu • Pierre-Alric Bozo – pierrealric_bozo@berkeley.edu • Andrew Hill - andrew_hill@berkeley.edu • Mark Lee - mark_lee@berkeley.edu Positioning case (Team Case Analysis One) MBA 206: Marketing Management October 12‚ 2014 Executive Summary- Nikita Our business objective is to achieve sales of 1.46 mn Nanos amounting to a revenue of $2.4bn in
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SEGMENTASI‚ TARGETING DAN POSITIONING PADA FREN A. PENDAHULUAN 1. Latar Belakang Pemerintah Indonesia mengatur dan mengawasi penyelenggaraan jasa dan jaringan telekomunikasi Indonesia melalui Departemen Komunikasi dan Informatika (Depkominfo). Departemen ini mewajibkan perusahaan penyelenggara jasa telekomunikasi untuk membayar beberapa biaya yaitu‚ Biaya Hak Pengguna Frekuensi (BHP)‚ dana kontribusi Universal Service Obligation (USO) sebesar 1% dari pendapatan kotor operator dipotong beban
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research I have done secondary & primary research. In secondary research information is gathered by using Internet & Books. Secondary research helped me to familiarize with brand more clearly which includes the factors like their retail history‚ 4p’s‚ STP‚ Brand Strategy etc. It also helped me to lay down the foundation for primary research. While primary research was done by conducting personal interviews of customers in that store only & the sample size was 30.In questionnaire the questions were only
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proposal to eliminate STP On behalf of all the regional sales managers and the salespersons in TeknoSport‚ I would like to put forth this request to kindly review the pending decision to eliminate the legendary TeknoSport’s Sales training programme(STP). Being part of the business for a long time‚ and from the rich ground work experience that we all believe we have‚ we feel that STP has been at the forefront of pitching TeknoSport into a position that it enjoys right now. STP has been an integral
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Principles of Marketing Study Guide Mid-term Exam Fall 2012 Chapter 1 1. What is Marketing? a. The activity‚ set of institutions‚ and processes for creating‚ capturing‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large. It requires thoughtful planning with an emphasis on the ethical implications of any of those decisions on society in general. 2. Marketing requires Product‚ Price‚ Place and Promotions decisions
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Executive Summary STP (Segmenting‚ Targeting and Positioning) Segmenting The segmentation of Aqualisa Quartz is focusd on Independent plumbers (Plumbers who do not work for any company)‚ End user (Self installation -> 4‚745 pound to 15‚000 pound) around 13‚550‚000 people‚ End user (Middle income -> 15‚000 pound to 30‚000 pound) around 20‚600‚000 people‚ and at last End user (High income -> 30‚000 pound and above) around 5‚770‚000 people(http://en.wikipedia.org/wiki/Income_in_the_United_Kingdom)
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Error Analysis Lab By: Lab Team 5 Introduction and Background: In the process of learning about the importance of measurement and data processing‚ lab teams were given prompts to design experiments as well as address the precision‚ accuracy‚ and error analysis within the experiment. Lab teams collaborated their data to find similarities and differences within their measurements. Through this process‚ students learned the importance of the amount of uncertainty as well as the different
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