STP most often refers to the 150 ohm IBM Type 1‚ 2‚ 6‚ 8‚ and 9 cables used with Token Ring networks. Unlike UTP cabling‚ the pairs in STP cable have an individual shield‚ and the individual shielded cables are wrapped in an overall shield. The primary advantages of STP cable are that it has less attenuation at higher frequencies and is less susceptible to EMI. Since the advent of standards-based structured wiring‚ STP cable is rarely used in the United States
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presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the constraint of the organization’s capacity. To that end‚ we present a means to combine the managerial focus of the classic 4Ps with the customer orientation of SIVA as the Marketing Mix Matrix. McCarthy (1960) suggested an entrepreneur
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concept of market segmentation and its benefits as a substitute to a mass marketing approach. Considering successful market segmentation‚ it is vital to go through three activities called STP process that should be undertaken‚ usually sequentially‚ if segmentation is to be successful (Baines et al.‚ 2011). STP process consists of three steps: segmentation‚ targeting‚ and positioning. In segmentation stage‚ there are various variables for identifying segments which are geography‚ demography‚ psychography
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Titles- People: Traditional approach: The Prime Minister‚ Mr Kevin Rudd‚ said… Explosive approach: Prime Minister Kevin Rudd said.. (no commas‚ no honorific) Give people correct titles: Mr‚ Mrs‚ Miss‚ Ms‚ Senator‚ Dr‚ Profesor. Ignore flourishes such as: the Honourable‚ His Grace‚ Her majesty‚ the Right Rev. Honorifics: Mr‚ Mrs‚ Ms to all except sports men/ women‚ artists‚ actors‚ authors‚ musicians‚ convicted criminals‚ journalists and the long dead (Hitler‚ Lincoln). Omit the honorific
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Gases Chapter 5 1 Elements that exist as gases at 250C and 1 atmosphere 2 3 Physical Characteristics of Gases • • • • Gases assume the volume and shape of their containers. Gases are the most compressible state of matter. Gases will mix evenly and completely when confined to the same container. Gases have much lower densities than liquids and solids. NO2 gas 4 Force Pressure = Area (force = mass x acceleration) Units of Pressure 1 pascal (Pa) = 1 N/m2 1 atm = 760
Free Pressure Ideal gas law Gas
Wrap Wrap & Roll www.wrap-and-roll.com Team GirlSix: Gi LOGO Contents Introduction The 4Ps-Product The 4Ps-Place The 4Ps-Price 4Ps The 4Ps-Promotion Conclusion Company Logo Introduction-Service Product Company’s service products: www.themegallery.com Introduction-Brief history 2006 The 1st Wrap & Roll Restaurant on Hai Ba Trung St established by Nguyen Kim Oanh Oanh 2007 Develop into into Wrap & Roll chain including- 6 Restaurants & Food
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Choose one Hong Kong Company to discuss its segmentation‚ targeting and positioning (STP). Do you think the business is successful or not? If the business is successful‚ can it be better? If not successful‚ please suggest alternate STP and justify your argument. STP are three components of company business strategy. In the discussion‚ Hong Kong company Bossini will be taken as an example to illustrate how these three elements combine to form a valuable business strategy. Bossini‚ a subsidiary comapny
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STP | Segment | People looking for an affordable foods brand | Target Group | Lower and middle class families in rural and urban areas | Positioning | A good quality affordable foods brand | Product Portfolio | Brands | 1. Hide & Seek 2. Parle G3. Milk Shakti 4. Marie5. Monaco 6. KrackJack7. Wafers 8. Monaco Smart Chips9. Full toss 10.Melody11
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a. What do the 4Ps stand for and at what stage of the marketing planning process does a marketer formulate the 4Ps? Promotion‚ Product‚ price and place. The Marketing Mix will first be used during step three‚ which is the step where companies have to prepare an integrated marketing plan and programme. The marketing programme builds customer relationships by transforming the marketing strategy into action. (Chapter one of Kotler textbook) They need to make a needsatisfying market offering
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Chapter 15 Operations Scheduling Planning and DISCUSSION QUESTIONS 1. Over the past several years‚ many corporations have experienced reductions in the workforce of sufficient size to receive attention in the media. Restructuring charges reflected in the annual reports to stockholders are often in the order of magnitude of $100‚000 per employee. If business is expected to recover within a year‚ the company would usually be better off to keep these employees on the payroll
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