Consumer Promotion Process: 1.) Tourism Market Segmentation: Segmentation is the process of dividing the total market into several relatively homogeneous groups with similar product or service interests‚ with similar needs and desires. Market segmentation in tourism is a very important element at the choice of marketing strategy. Thus the elements of marketing mix (product‚ price‚ place and promotion) are determined in accordance with the different segments of market. The tourist market can be segmented
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Hand; Mobile Marketing at Adidas INTRODUCTION Adidas was founded in Germany in 1920.it became an important supplier of footwear after Second World War. Later‚ it expanded its footwear line to include fringe sports. While Nike is the global leader in athletic shoe market‚ Adidas is nothing more than the second place in that market because it started its business in the field of soccer shoe market. So‚ Adidas could not handle the whole athletic shoe market. Later on‚ Adidas wanted to expand its capability
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Regarding Adidas Adidas can be seen as one of the top athletic brands of the 21st century. Adidas is known for its variety of sports clothing such as; bags‚ shirts‚ shorts‚ socks‚ pants‚ hats and their very popular shoe collection. Just like the Nike swooshes‚ Adidas’ 3-stripe pattern is one of the most recognizable logos in the world. The 3-stripe pattern is very recognizable that even if one is to see it on any type of apparel‚ they may automatically assume that the brand is Adidas. That is
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Alex. U/GSU EMBA Financial Reporting Comparative Financial Analysis Nike Inc. vs. Adidas AG Submitted to: Dr. Ismail Gomaa By: Ghada Mahmoud Saafan 1/1/2010 CONTENTS Contents ........................................................................................................................................................................2 Methodology: ....................................................................................................................................
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MARKET SEGMENTATION‚ TARGETING & POSITIONING MARKET SEGMENTATION INTRODUCTION The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. Since it is virtually impossible to cater for every customer’s individual characteristics‚ marketers group customers to market
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Jeyameera K Marketing Management Group Assignment STP Analysis for Health&Fun – A new snack food product line by Health&Fun India Pvt Ltd Study Report by MPEFB2 – Group 4 Ankur Allen Rahul Bansal Rohit Aggarwal Sameer Narula May 10‚ 2008 Table of Contents Health&Fun – Product Overview and background .............................................. 3 Snack Foods – Indian Market and Competitive landscape .................................. 4 Snack Foods – Market & Customer Segmentation
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financialAnnual Financials for Nike Inc. Cl B View Ratios Fiscal year is June-May. All values USD millions. | 2009 | 2010 | 2011 | 2012 | 2013 | 5-year trend | Sales/Revenue | 19.08B | 18.96B | 20.89B | 24.12B | 25.31B | | Cost of Goods Sold (COGS) incl. D&A | 10.91B | 10.61B | 11.47B | 13.62B | 14.28B | | COGS excluding D&A | 10.56B | 10.27B | 11.12B | 13.23B | 14.28B | | Depreciation & Amortization Expense | 346.9M | 337.2M | 351M | 395M | - | | Depreciation | 335M
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PlayStation 3 Sony PlayStation 3 is a popular video game console dedicated for home user. This console was preceded by Sony PlayStation 2 which gains popularity since mid of 2000 to 2006. Since the release in 2006‚ Sony PlayStation 3 has evolving two times including PlayStation 3 Slim and PlayStation 3 Super Slim‚ and more than 75 million consoles have been sold in all over the world. This console features Blu-Ray discs as the games media‚ wireless stick controller‚ and great connection with
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Advertising Strategy of Adidas: A comparative Study 1 INTRODUCTION Adidas was formed by German sports apparel by the founder Adi Dassler during 1920s. While Dassler was in his mother’s wash room he decided to begin an athletic shoe. After he made the shoe he had help from his brother and twelve other people to produce around 50 handmade shoes per day. These athletic shoes were made for running and training. “For over 80 years‚ Adidas has been part of the world of sports on every level‚ delivering
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Introduction: In 2005‚ Adidas the renowned footwear company from Germany was in a raging war with it’s U.S competitor Nike over market share in the field of football footwear and accessories. In the war over market share Adidas acquired Reebok the prominent company in basketball footwear to further gain a share in the U.S. Nike has also gained a lot of grounds in the field of football footwear by it’s aggressive marketing and sponsoring strategy that included the Brazilian national team and other
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