Table of Contents Abstract ...........................................................................................................................................3 SWOT Analysis ..............................................................................................................................3 Competitor Analysis .......................................................................................................................7 Integrated Marketing Communications Plan…………………………
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Conceptual Study What Is Chocolate Chocolate is a mixture of cocoa paste‚ cocoa butter‚ and sugar. Nowadays‚ the shops offer many different varieties of chocolates‚ the differences of which start already from the countries of origin of the cocoa beans and also depend on the method of manufacturing and the recipe. Dark chocolate The cocoa content of dark chocolate may even exceed 90%. This type of chocolate is the healthiest and this is mainly due to its cocoa content! Dark chocolate consists
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If you value time then you will definitely buy those watches which you worth it. In 21st century Titan has made a product of innovative technology. Titan watches are a brand from Titan Industries which is a leading brand in India. Titan watches are very unique in its style ‚ design‚ fashionable‚ elegant and durable. These watches have a timekeeping technology of quartz crystals which is good for greater accuracy than the mechanical watches. It has a date and time‚ altimeter‚ barometer and compass
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PROJECT ON SEGMENTATION‚ TARGETING AND POSITIONING OF NIKE SUBMITTED BY: SAHIL MEHRA BHARAT SHARMA SHAJEE KHALID RITIKA CHADHA SANYOG CHANDRA SANDHYA TANWAR ROHIT KUMAR MARKET SEGMENTATION Nike falls under niche marketing. They have a narrowly defined customer group seeking a distinctive mix of benefits. Their products are mainly aimed at both men and women looking for sports apparel. Nike promises
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Positioning Although all Micromax products were towards the lower end of the pricing spectrum‚ the brand was focusing on adding more features at a reasonable price. The focus was more on value than price. Innovation‚ Cost-Effective‚ Credible and an Insightful R&D are given high emphasis at Micromax in the telecom vertical. Micromax based its value proposition out there‚ with extensive features vis-a-vis the big brands‚ of course with a low-price point with a target audience catering to the low-income
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Milton S. Hershey‚ the founder of the giant chocolate manufacturing firm bearing his name‚ tried a number of different ventures before eventually succeeding in the chocolate business. In his early years‚ Milton enjoyed his apprenticeship as a candy maker for Joseph H. Royer‚ a confectioner. At the age of 19‚ Hershey decided to go into the candy business for himself. His venture in Philadelphia failed‚ as did efforts with his father. Back in Lancaster‚ Hershey began manufacturing caramels. The
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adult Indians own a watch and about 90% of them own a single watch. So as to sustain and strive in this scenario‚ a company has to market itself well. Among those marketing strategy applied by the companies‚ one is STP (segmentation‚ targeting‚ positioning) ANALYSIS. Here‚ STP analysis is done for a company which has got the highest market share in the watch market of India and it is TITAN. As the world’s sixth largest manufacturer brand of watches‚ the company’s product attract the classes and masses both
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Cowgirl Chocolates Analysis Cowgirl chocolates are the design of Marilyn Lysohir and her husband‚ Ross Coates in 1997. Marilyn is a ceramicist and lecturer who is internationally known and has a successful ceramic art business. Ross is a sculptor and a professor of fine arts at a nearby University. As a labor of love‚ Marilyn and Ross began publishing a once-a-year arts magazine called High Ground. More a multimedia product than a magazine‚ the 600-copy production of this product does not pay
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Milton Hershey was once almost destined to be an ultimate failure but became someone successful beyond his wildest dreams. He was a poor boy from Pennsylvania‚ barely educated‚ with only his mother. Hershey loved candy‚ and he wanted to make it easier to get. He especially loved chocolate and had since his first taste in Europe. With hard work and determination‚ Milton Hershey‚ a generous philanthropist‚ will always be credited with the creation of the Hershey chocolate bar. Milton Hershey had a
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SEGMENTATION‚ TARGETING AND POSITIONING of Yamaha Fz-s Segmentation - In what way to divide up markets into meaningful customer groups. Which have the common interest? 1. Demographic segmentation: In this segmentation the clause which come under it are age‚ gender‚ income‚ occupation‚ generation. a) Age- Here age of the customers plays an important role for acquiring this type of bike. The company focuses mainly the customers for the bike having the age-group of 18 years to 30 years
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