consumer products companies. Marketing strategy: Mattel’s global marketing success can be linked to its new-product development effort. Mattel markets as much as 80 percent of its product offerings to a global audience‚ with just 20 percent geared to individual country markets. Mattel’s product introductions as well are global in scope. For example‚ Mattel launched Rapunzel Barbie on the same day in 59 countries supported by a televised advertising campaign broadcast in 35 languages. The widening
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products our consumers trust. Mattel has received several honors for our global citizenship efforts. In 2009‚ Mattel is listed in the top 10 of the “100 Best Corporate Citizens‚” is ranked one of the “World’s Most Ethical Companies” and has been named for the second consecutive year to FORTUNE Magazine’s list of the “100 Best Companies to Work For.” These honors speak directly to the heart of Mattel’s culture and the values shared by our employees around the world. Today‚ Mattel is the largest toy
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The company that I chose to use as the basis for this assignment was Mattel‚ Inc. and Subsidiaries. They have their most recent financial statements available right on their website. This paper will analyze the disclosures related to cash and cash equivalents‚ receivables‚ and inventory. It will also identify the components of cash and cash equivalents. Cash and Cash EquivalentsThe balance sheet lists a balance for cash and equivalents at $997‚734 (in thousands). The disclosure for cash and equivalents
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The business began in 1940‚ with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald
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Case #8: Mattel and Toy Safety Case # 8 Mattel and Toy Safety Do you believe that Mattel acted in a socially responsible and ethical manner in regard to the safety of its toys? What should or could Mattel have done differently‚ if anything? I do believe that Mattel took an initiative of social responsibility and acted in an ethical manner. The issue of lead paint was introduced to the business. The company then addressed it to their overseas production facilities and took all
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Mattel Toy I. Introduction : Mattel Toy Recall 2007 Case Study About Mattel In 1945‚ Ruth and Elliot Handler and Harold "Matt" Matson form a partnership called Mattel Creations in Southern California in a garage workshop that manufactured picture frames and dollhouse furniture. The world’s largest toy company‚ Mattel‚ Inc.‚ also known as “the world’s premiere toy company - today and tomorrow‚” designs‚ manufactures‚ markets‚ and distributes a variety of toy products all over the world. The company’s
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Case Analysis Mattel Company Shorter University MGNT 3410 Class 2 Team Assignment In 1945 the Mattel Company was founded in a California garage by Ruth and Elliot Handler and Matt Matson. The company got its start producing picture frames but soon realized the potential of the toy industry. The company that begun as a garage workshop became a publicly traded company in 1960 and sales exceeded $100 million dollars by 1965. Mattel changed the toy producing business
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MCD 2050 Marketing 1 Minor Assignment Name: Frank (Lai Junyu) ID number: 22483829 Word Count: Summary This minor assignment is going to introduce the situation and history of a international hotel from China‚ Shangri-la hotel‚ which is one of the best and luxury hotel in Asia. Merely mention how the whole hotel market environment influence Shangri-la hotel. How do they compete with their major competitors? How do they segment their market and what is their
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Case Study: Mattel and Toy Safety 1. Introduction 1. Situational Analysis Mattel Inc.‚ headquartered in El Segundo‚ California was the global leader in design‚ manufacture and marketing of toys and family products. Mattel toy lines included such best selling brands as Barbie‚ Hot Wheels‚ Matchbox‚ American Girl‚ Radica and Tyco as well as Fisher-Price brands including Little People‚ Power Wheels and a wide range of entertainment-inspired toys. In 2007‚ Mattel manufactured about
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Based in California‚ Mattel‚ Inc. designed‚ manufactured‚ and marketed a broad variety of toy products. The company’s core product lines included Barbie fashion dolls‚ Hot Wheels die- cast vehicles‚ Fisher-Price preschool toys along with Disney toys and games like Scrabble (Johnson‚ 2010). Summer of 2007‚ Mattel‚ a global leader in toy manufacturing was faced with a tough challenge of restoring their consumer confidence following several recalls of their toys made in China. Mattel known for possessing
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