Jeyameera K Marketing Management Group Assignment STP Analysis for Health&Fun – A new snack food product line by Health&Fun India Pvt Ltd Study Report by MPEFB2 – Group 4 Ankur Allen Rahul Bansal Rohit Aggarwal Sameer Narula May 10‚ 2008 Table of Contents Health&Fun – Product Overview and background .............................................. 3 Snack Foods – Indian Market and Competitive landscape .................................. 4 Snack Foods – Market & Customer Segmentation
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1. Why did Dell decide to invest in Brazil? Dell decided to invest in Brazil because of its strategy to expand internationally. Dell had operations in many countries but did not have any manufacturing plants in Latin America‚ which was the fastest growing market for computers. Brazil was the ideal place for its manufacturing plant in Latin America because it presented a huge potential market for Dell since it was Latin America’s largest country with over 170 million people. Dell felt that the
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different situations where we have to tailor our type of speech‚ a quick example would be speaking with friends‚ you are more relaxed‚ and less informative‚ whereas if you were presenting to a class‚ you would be more formal and informative. Dell Hymes ‘speaking model’ is and effective and precise method to use when considering elements of communication‚ and planning speech. Even using specific components alone can be useful to everyday communication. It’s effectiveness is displayed through
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Computer Hardware Industry and Dell‚ Inc. Analysis Abstract This research is made to analyze computer hardware industry and focus on Dell Inc. First part will be analyzed overall industry and competitive analysis by answering 7 key questions. The second part will be evaluated company resources and competitive capabilities by answering 5 key questions. This research can help manager to understand more about computer hardware industry and learn how Dell deal with their competitors
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Recommendations (1) Dell has to keep their simplicity into business models instead of creating it in complete way. (2) Dell should take serious consideration about their customer service in online marketing platform‚ not only providing many kinds of user engagement but they have to maintain it as well. (3) Dell should be more creative into their design features customization to attract more customers. Strengths 1. Good business model 2. Low inventory cost 3. High market shares 4. Customizable
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world. Later to be known as Dell Computers Corporation and now Dell Inc.‚ this company was founded by this‚ college dropout ‚ Michael Dell in the early 1980’s who started out upgrading hard drives for IBM compatibles. A year of computer upgrades for local businesses the company had grown to a $6 million business‚ at the end of 1985 Dell started offering custom built-to-order machines which caused the company to explode with $70 million in sales. Within five years Dells’ total sales had grown to an
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Dell – Kelby Allen The just-in-time (JIT) inventory method is a method of inventory management. “The goal of these concepts‚ contrary to popular belief‚ is not to reduce inventory‚ although that ’s an appealing side benefit. Instead‚ JIT (like its imitators) is a continual process aimed at eliminating waste and solving problems throughout the supply chain” (Minahan‚ 1997‚ p. 45). Since its inception in 1984‚ Dell Corporation‚ Inc. has set itself apart from competitors through innovation and creativity
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1. What are the key challenges DELL should be concerned with as it enters the large-scale server market? (3 Points) Unlike PC market‚ the support service was more critical for server market since a problem in server even for a short time could cause serious problem in the customer’s business. Competitors such as Hewlett-Packard and IBM had begun offering variety support service aggressively to enhance the quality of their service. DELL‚ through a business model that focuses on direct PC sales‚
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How and why did the personal computer industry come to have such low average profitability? The PC industry has started to develop fast in the 80 ’s when IBM launched its first PC series and later on when numerous small companies entered the market. PC is a new product and companies had to create the demand to it from the scratch. We shall apply the Porter ’s 5 Forces model to examine the PC market and see how forces of competition influence the profitability of the market players. (See Appendix
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Dell: New Horizon case analysis Problem Dell being one of the most successful companies in the PC industry has a very different path than its competitors. Having a unique strategy‚ Michael Dell has succeeded on positioning it company among its rivals. After many years of success the company is now evaluating it potential to expand. The fast growth of the PC industry opened doors to many industries and challenging Dell’s growth share and revenue. In
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