MARKET SEGMENTATION:- LEVEL OF MARKET SEGMENTATION: Parle-G is consumed by people of all ages‚ from the rich to the poor‚ living in cities & in villages. While some have it for breakfast‚ for others it is a complete wholesome meal. For some it’s the best accompaniment for tea‚ while for some it’s a way of getting charged whenever they are low on energy. Parle Company practices mass marketing for Parle-G which appeals to masses. It is a product liked by everyone and does not cater only to a specific
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MARKET SEGMENTATION ‚POSITIONING & TARGETING Market Segmentation Market segmentation is broadly classified into two categories: a.)Specific need based segmentation * Enhancement needs : this cater the need for having fresh breath and whiteness of teeth * Hygienic needs : This caters to the overall Oral care need b.)Demographic segmentation The segmentation was specially to target youth between 18-25 years‚ however it did not alienate the people who were above the age
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findings of a case study of the computer industry. The first section of the case study explores Dell’s use of direct channels and Compaq’s use of indirect channels in Canada. We will see how Dell uses the direct model to easily allow the customization of computers for consumers‚ and how the direct model allows Dell to operate with very little inventory through the use of a just-in-time inventory system. Compaq uses indirect channels to utilize the ability of its wholesalers to efficiently move its computers
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everyone is connected one way with technology through social media‚ education‚ health‚ and various others. Technology has changed the path of this world’s future‚ and is continuously changing with the blink of an eye. In Thomas Friedman’s essay‚ “The Dell Theory of Conflict Prevention” he discusses how technology has made the world flat‚ and how technology is a focal supply chain. In Michael Pollan’s article‚ “The Animals: Practicing Complexity” he illustrates the different technological aspects that
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Anthony Moore SGI versus Dell: Competition In Server and Cloud Computing I. The History‚ Development‚ and Growth Rackable Systems was founded in 1999 by Mark Barrenechea in Milpitas Silicon Valley‚ California‚ as a specialist server company. Rackable had achieved much success until late 2006 when much larger companies‚ such as IBM‚ HP and Dell‚ began a price competition‚ driving down cost and Rackable Systems profit margins as well. During the 2000’s Rackable changed business strategies
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Dell Computer Case Study Nova Southeastern University Dell’s Success Michael Dell at the age of 19 founded Dell in 1984‚ a company best known for selling affordable personal computers and laptops. As a pre-med freshman at the University of Texas at Austin‚ Michael starts a new computer business under the name of PC’s Limited. His vision carried over to Dell with the idea of customer experience as a differentiator with risk-free returns and next-day‚ at-home product assistance. Dell a very successful
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Dell Venue 8 7000 Your mind maybe jumps to the iPad when you think of high standard tablets. With generic‚ plastic-backed slates‚ most Android tablets target the low end as 100$ to 200$. The people who want a premium design with a powerful Android were left with shockingly few choices up until now. Dell’s wonderful Venue 8 7000 series tablet with the sharp looks of an iPad have the power of the Nexus 9. The latest model of Dell Venue has a zippy Atom processor moreover Intel’s RealSense depth-measuring
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Review of STP & Marketing Mix On Under the guidance of DR. reeti agarwal Submitted by: Krishnendu Karmakar (JL13FS23) Arindam Banerjee(JL13FS15) Paritosh Kumar Singh (JL13FS35) Rajneesh Kumar Sharma (JL13FS44) ACKNOWLEDGEMENT Report is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this report
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Michael Dell It is vey impressive when you are in high school and you make 18‚000 dollar selling magazines which is more than what your History and economics teachers make. Michael Dell founded the Dell Computer Corporation on November 4‚ 1984. He is the founder‚ chief executive officer and the chairman of the company. Dell is the 44th richest man is the world today according to Forbes.com/wealth/billionaires/list. Michael Dell‚ at the age of seven bought his first calculator. When Dell was an
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STP ANALYSYS Product: Cadbury Bournville Segmentation Cadbury has segmented the market based on following parameters: DEMOGRAPHIC: Age: Under 6 years ‚6-11 years‚ 12-19 years‚ 20-34 years‚ 35-49 years‚50-60 years‚60+ PSYCHOGRAPHIC: Socio-economic classification: A1‚A2‚B1‚B2‚C‚D‚E1‚E2 Targeting Bournville is targeting not all customers. This brand is for those who love chocolates. The brand is aiming the 20-30 yr old SEC A segment. This is a chocolate that one will indulge when they feel
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