Presented to: Dr. Laura Pogue Chadron State College Organizational Behavior Audit for Nike Inc. TABLE OF CONTENTS 1. Company Overview 2. Body of report 2.1. Introduction to Organizational Behavior [general OB attributes] 2.2. Individual Behavior‚ Values‚ and Personality 2.3. Perceptions and Learning in Organizations 2.4. Workplace Emotions‚ Attitudes‚ and Stress 2.5. Employee Motivation: Foundations and Practices 2.6. Individual Decision Making 2.7. Team Dynamics 2.8. Communicating
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NIKE Case Study Krystle Guerrero University of Phoenix MGT 448 Professor Michael Ladah The Nike Corporation is the world’s leading supplier of athletic shoes and apparel. The company takes its name from the Greek goddess of victory‚ and has fulfilled its reputation of being victorious in the sporting good industry for over a decade. Nike has amassed skyrocketing production numbers through independently contracting companies outside of the United States to manufacture
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Daniel Stone 11/18/13 Baker Online College Before there was the Swoosh‚ before there was Nike‚ there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Bill Bowerman was a nationally respected track and field coach at the University of Oregon‚ who was constantly seeking ways to give his athletes a competitive advantage. He experimented with different track surfaces‚ re-hydration drinks and – most importantly – innovations
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Case Study: Nike * 1. Friedman Approach: Friedman believes that the only responsibility of the company is the increase of its profits for itself and its shareholders so long as it engages in free and open competition without deception and fraud. NIKE CASE: To shave cost‚ Nike outsources all manufacturing and cost savings go to marketing which aims at increasing sales revenue; achieve maximization of profits. No responsibility so long as Nike operates legally. However‚ as Nike went under
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I. Identification 1. The Issue Nike has been accused of using child labor in the production of its soccer balls in Pakistan. This case study will examine the claims and describe the industry and its impact on laborers and their working conditions. While Pakistan has laws against child labor and slavery‚ the government has taken very little action to combat it. Only a boycott by the United States and other nations will have any impact on slavery and child-based industries. Futhermore the U.S constitution
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Summary Nike has been able to become a global player in the industry of sports apparel and athlete endorsements because of many different factors that are outlined in the way they manage their company. By analyzing the business plan of Nike we can see how their supply chain is set up as is illustrated above. The supply chain is very important for the transfer of their goods from the supplier of raw materials to a manufacturer‚ then to a distributer‚ then to a retailer‚ to then be available for
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retailers as stores within stores. Now it looks like Nike has a chance to reach a crucial objective: double its sales to women by the end of the decade. How to Sell to Women Nike Goddess began as a concept for a women-only store‚ and there’s a reason why. Many of the retail settings in which the company’s products were found were a turnoff to female customers: dark‚ loud‚ and harsh – in a word‚ male. In sharp contrast‚ the Nike Goddess stores have the comforting feel of a woman’s own home. How
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Nike Case Study 1.) List the various macro-environmental factors that influence Nike’s strategy. Which seem most pertinent? The macro-environmental factors that influence Nike’s strategy include culture‚ demographics‚ social issues‚ technological advances‚ economic situation‚ and political and regulatory environment. Culture is the shared meanings‚ beliefs‚ morals‚ values and customs of a group of people. In America‚ Nike has become an industry leader that influences our cultural
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in the world’’. This is because Nike mostly sells good clothes‚ bags‚ trainers and equipment for athletes. However‚ its target audience of Nike is also men‚ women‚ teenage‚ college/university students. (see appendix 1). Nike is leading the market and is operating in160 countries. Nike Products: Nike’s principles of marketing involve quality of the product. Nike is well known brand because of its new stylish outfit that comes out in the market every year. Nike is now also very famous of its slogan
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Running head: Nike and the Sweatshop Debate Nike the Sweatshop Debate Shelia D. Marshall Global Strategies MGT 448 Shabbir Karim October 12‚ 2009 Nike the Sweatshop Debate Beneath all the hoopla and controversy about Nike being a successful company in the United States in which its earnings in 2009 according to Hoovers Inc.‚ 2009‚ Nike’s revenue for 2009 was $19‚ 176.1 million and their gross profit was $8‚604.4 million‚ made possible by the hands of women and underage workers
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