Students Brand Preferences Between Apple and Samsung Smartphone Master Thesis Tutor: Carl G Thunman Group 2901 Maha Al Azzawi Mac Anthony Nzube Ezeh (mai11002) (meh08001) ABSTRACT Date University Course Authors Tutor Examiner Title May 2012 Mälardalen University School of Sustainable Development of Society and Technology Master Thesis‚ EFO 705 Maha Al-azzawi & Mac Anthony Carl G Thunman Ole Liljefors Students Brand Preferences between Apple and Samsung Smartphone Purpose of the Study Methodology
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multinational big corporation should implement CSR initiatives. CSR provides companies with important opportunities‚ competitive advantages and so on. Samsung Electronics is one of the corporations which best implements CSR activities. First of all‚ introduction to the case study is presented followed by background of the company. Then CSR strategies of Samsung are discussed. The company’s main CSR activities are to get trust of customers and give impact to the environment. The company recognizes their
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Samsung vs Apple Business Finance Summer Winters Randall Morris Table of Contents Title Page 1 Table of Contents 2 History of Samsung 3 Logo 4 Liquidity/ Current Ratio 5 Quick Ratio 6 Profitability Ratio/ Profit Margin Ratio 7 Gross Profit Margin Ratio 8 Return on Asset Ratio 9 Return on Equity Ratio 10 Asset Management Ratio/ Inventory Turnover 11 Fixed Asset Turnover Ratio 12 Days Sales Outstanding 13 Debt
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Between Two Smartphones. iPhone6 vs Samsung Galaxy S5 Often that before the release of a certain famous product‚ people would predict the feature or characteristic that the product might featured or possess. In our case‚ smart phones are the ones that we speculate a lot. After the release of the iPhone6‚ many question has been raised whether the iPhone6 will be better‚ or not‚ compared to its rival‚ Samsung Galaxy S5 which is the latest smart phone from Samsung. Usually‚ people asked about it because
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opinions. Apple and Samsung have been the two top mobile device companies since the 2000’s. People voice their opinions daily but they never state facts Until today there was a way to decide which company is better. Therefore Apple is better than Samsung. Apple has a number of pros that Samsung does not‚ like Apple gives so much back‚ and helps the US economy area. Apple also has a better reputation with repair companies‚ and a better rating for repairability then the Samsung. These reasons all add
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clients element contributes in Samsung success The company’s success always evaluate not only by business goals achievements‚ but also evaluate by how good the company serves its community‚ protects the earth’s resources and how makes difference in people’s lives. Samsung embraces its responsibility to cooperate as a good citizen‚ taking action around the world to bring up a better society‚ protect and improve the environment and strengthen the communities. Samsung is includes of companies which
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Running Head: SAMSUNG 1 Samsung Galaxy S3 or Apple iPhone 5 Donald R. Scott ENG 121 Dr. Schmidt February 6‚ 2012 SAMSUNG 2 Samsung Galaxy S3 or Apple iPhone 5 The ongoing competition amongst smartphone companies never ceases to amaze the consumer. There are multiple features that consumers‚ including myself‚ consider when desiring to upgrade
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IPhone 5 V.S. Samsung Galaxy S3 In today’s world of technology there is a great battle between many tech geeks out there about which smartphone is superior in today’s market. Although the IPhone 5 and the Samsung Galaxy S3 are both some of the most high quality tech phones you can get on today’s market‚ they are very different in their performance‚ appearance‚ and the features. Some of characteristics that separate the two phones are the size of the phones‚ camera‚ screen resolution‚ processors
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December 2011‚ Whirlpool accused Samsung Electronics Co. and LG Electronics Inc. of "dumping" washers made in Korea and Mexico into the U.S. market at prices below their production costs. According to Korea Yoongang Daily‚ Whirlpool determined that Samsung and LG have sold large washers in the U.S. at “dumping margins of 9.29 percent to 82.41 percent.” After investigating from January 2012‚ the US government reached to decision was a 9.29% tariff was imposed on Samsung Electronics and 13.02% on LG Electronics
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Samsung Electronics Relating to the Means End Chain Model Means End chain Model explores the connection between consumer and product through the construction of a simple associative network between concrete and abstract product attributes‚ functional and psychosocial consequences linked with product use and finally consumers’ instrumental and terminal values. Product Attributes expresses the impressions or characteristics of
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