Purpose: What happens when you drop mentos in to Diet Coke? _________________________________________________________ Hypothesis: When I drop the Mint Mentos in to the Diet Coke I think it will cause some sort of an explosion. _________________________________________________________ Materials: For this experiment you will need - One 2 litre bottle of Diet Coke - One roll of White Mint Mentos - Space outdoors - Clothes that you wouldn’t mind getting wet or dirty _________________________________________________________
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A BRAND AUDIT Table of Contents Introduction: 3 Brand Inventory 6 Brand Elements: 6 Diet Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five
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Growth Strategies of Coke Portfolio Portfolio analysis SWOT analysis Five forces applied on coca cola Growth strategy Marketing Environments Microenvironment Macro environment Competitive environment Rivals \ competitor Competitive advantage Market Segmentation & Positioning Strategy Market segmentation Coke segmentation strategy Page # 12 13 13 14 14 17 16 18 19 20 21 23 15 24 27 29 32(a‚b) 33 36 40 44 44 45 48 48 Positioning Product Strategy Level of coke as a product Branding
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Your Diet‚ Your Health Nutrition is essential not only for life‚ but for a healthy life. Learn about the connection between what you eat and how you feel. By Diana Rodriguez Medically reviewed by Christine Wilmsen Craig‚ MD We’ve all heard the old saying “you are what you eat.” And it’s still true. If you stick to a healthy diet full of vitamins and minerals‚ your body reflects it. You feel healthy‚ energized‚ and just all-around great. However‚ people who limit their diet to junk foods will
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marketing strategy in the following ways What is the brand all about? How unique is the brand? How similar or different is it from its competitors? Why consumers should purchase it? Positioning is not independent of itself‚ instead it’s a concept from STP (Segmentation‚ Target market‚ Positioning) Let us take this forward with an example‚ not everyone likes the same restaurant‚ movie or college. Therefore‚ a marketer starts by dividing the market into segments. They identify and profile distinct groups
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targeting with each of the following products: Diet Coke‚ Diet Coke Plus‚ Coca-Cola Blak‚ and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? Diet Coke’s primary target market is generally females; mainly targeting females that are ranging 25+ years. She is confident‚ ambitious‚ and self assured. She is balancing family‚ friends‚ relationships‚ and career. And above all she LOVES her diet Coke. Their secondary target is anyone that
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company has introduced Coke Zero as new product and focused to make it different from other products. The company has introduced Coke Zero to compete Pepsi Max and has become the most successful product in the history of the company. The introduction of Coke Zero is a defensive move for coca cola to stop customer from going to other products (Alarcon 2008). The company targets young men and offers “zero calories‚ real taste” for differentiating their product. The word diet is associated with women
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Marketing Case Study: Coke 1) The Coca-Cola company is being very strategic as to who it markets each of its products. For the most part‚ they do not overlap on who they market each product to; instead they are trying to create a brand that can be easily identifiable with one market. The first product primarily uses gender segmentation‚ Diet Coke is for the most part marketed to women who are trying to watch or lose weight. The next product‚ Coke Zero also uses gender segmentation as it is marketed
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Apart from that‚ it is said that one of the main reasons why this product was created is that men did not want to buy Coca-Cola Light‚ just because it is supposed to be a drink for girls that don’t want to get the amount of calories that the regular Coke has. Coca-Cola zero appeared in Spain in June 2006 as a new face of Coca-Cola Light: it is focused on men and young people (around 18 and 25) who look for the same flavour as always‚ but with the advantage of being sugar free‚ so that‚ being calories
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’s major soft drink manufacturer. The company employs nearly fourteen hundred employees‚ operate 17 production lines‚ the annual production of more than 60 million cases of drinks. In addition to Coca-Cola‚ the company also produces Coke Zero‚ Diet Coke‚ Vanilla Coke Option Swire Pacific holds a 87.5% stake in The Coca-Cola Company holds a 12.5% stake in Plant Siu Lek Yuen‚ Shatin‚ Swire bottling (Yuen Shun Circuit‚ 17-19) Yeung Uk Road 100 (demolished) Swire Quarry Bay Street‚ Hong
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