Unit 3 P1 – Describe how marketing techniques are used to market products in two organisations. Marketing Marketing is the social progress. It’s about sales‚ prices and quality of the products. Marketing concepts: Sales concept – Where product or service is produced and personal selling and other high – pressure selling techniques are used to convince customers to buy. For example A firm that manufacture doors sells their products to residential householders. Marketing concept
Premium Coca-Cola Diet Coke
Executive Summary This paper investigates how much and in which ways Coca Cola Enterprises uses CSR. The importance of CSR has grown over the last couple of years‚ and with the major brand Coca Cola has‚ it is of great importance to Coca Cola Enterprises. With Porter’s Five Forces I have analyzed the competition on the market‚ and which advantages it gives Coca Cola Enterprises when they use CSR. I have also used Porter’s generic strategies and through analysis I figured out which strategy Coca
Premium Coca-Cola Diet Coke
product mix is the assortment of product lines and individual goods and services that a firm offers to consumers and business users. The Coca-Cola Company have product lines that include old standards- Coke Classic and Diet Coke. A product line can be the line of different Coke products offered by Coke. 5.) Brand recognition‚ Brand preference‚ and Brand insistence. Brand insistence is important because at this point the brand will be looked for in other markets meaning more buyers. 9.) Intensive distribution
Premium Coca-Cola Marketing Advertising
Assignment 5: Capstone Project (the Coca-Cola Company) Kelvin Colbert Professor Earnest Daniel Graduate Accounting Capstone December 14‚ 2012 Create an executive summary of the company that discusses the company‚ industry‚ products and services‚ and competitive advantages in the marketplace The Coca-Cola Company‚ whose headquarter is located in Atlanta‚ Georgia‚ is the world’s largest beverage company and has been ranked number one for the past thirteen consecutive years‚
Premium Coca-Cola Diet Coke Sprite
achieve. Global Standardization is the process to push a international company / brand to become more centralized in management. i think Roberto Goizueta switched Coca cola strategy from localization to global standardization in order to pushed Coke to become a global company‚ by centralizing a great deal of management and marketing activities at the corporate headquarters in Atlanta‚ focusing on core brands‚ and taking equity stakes in foreign bottlers so the company could exert more strategic
Premium Coca-Cola Cola Diet Coke
stressed that Coca-Cola must hold the market share by adding penetrating retail outlets. The price promotion of Coca-Cola was especially famous in the Second World War. Woodruff ensured that each American soldier could spend 5 cents to buy a bottle of Coke anywhere of the world regardless how much the production cost was. Bottling factories spread all over the world by American army and this initiative makes
Premium Coca-Cola World War II Diet Coke
as well as a substantial chunk of the non-carbonated segment. Its principal brand is of course Coca-Cola itself‚ the single most valuable brand in the world. But the company also sells almost 400 other beverages ranging from spin-offs such as Cherry Coke and sister brands Fanta and Sprite to a vast range of carbonated and non-carbonated juice-based drinks‚ bottled waters‚ iced teas and coffees. Recently the company has found its sheer size working against it. Competition authorities watch the company’s
Premium Coca-Cola Soft drink Diet Coke
the last quarter of the 20th century‚ the deep emotional bond between Coca-Colaand its consumers grew even more powerful and more global. In 1971‚ young people from around the world gathered on a hilltop in Italy to sing "I ’d Like to Buy the World a Coke‚" a counterpoint to turbulent times. This was also a glimpse into the Company ’s future: an expanding global presence and an even closer attachment to the world ’s most
Premium Coca-Cola Soft drink Diet Coke
experiments made by Voltz and Grobe with their viral videos of The Bellagio Fountains. Diet Coke saw a 5-10% increase in sales after the videos and a 27% increase in traffic to Coke.com. Facebook Fan pages helped Coke to connect and make relationships with its consumers. The fans they attract are not based on incentives offered‚ because the page was at one point run by users not affiliated with Coca Cola. The fan page for Coke made by Sorg and Jedrzejewski was successful and superior to the 150 other fan
Premium Coca-Cola Cola Caffeine
pays a certain amount to retail stores to resell their product. Therefore the Coca-Cola Company products can be considered a business product. The Coca-Cola Company has a fairly large product mix which contains about 400 brands‚ including diet and light beverages‚ waters‚ juice and juice drinks‚ teas‚ coffees‚ energy‚ and sports drinks (Coca-Cola Datamonitor‚ 2007). The Coca-Cola Company has increased its product mix width since 1960. This enabled the Coca-Cola Company to spread risk across
Premium Coca-Cola Marketing Diet Coke