KATHLEEN JOY L. BALLESTA BSBA-MM3 1. what are the international marketing variable ( controllable and uncontrollable ) that affect coke ? Much was said in the first chapter about the necessity to take into account the global "environmental" factors. These factors are those so called "uncontrollables"‚ unlike the "controllable" factors of price‚ promotion‚ place and product. They include market tastes‚ economic‚ socio cultural‚ legal‚ technological‚ competitive and political factors to
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As a famous product line Coca-Cola has a lot of hard die fan and customer loyalty. Coca-Cola has been distribute as a famous product because of the demanding the market for its products. The product like Coca-Cola Classic‚ Diet Coke‚ Sprite and Fanta have a huge fan following. People will prefer these product because the good taste‚ flavour and difficult for customer to finding substitutes. As the largest and most recognizable beverages brand in worldwide‚ Coca-Cola had publicity
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In 1929‚ the company expanded overseas and released the slogan “The Pause that Refreshes” and in 1941‚ the slogan “It’s the Real Thing”. In 1960‚ the company bought Minute Maid‚ new drinks such as; Fanta‚ Sprite‚ and Tab were introduced. In 1982‚ Diet Coke was released to US consumers; this was the very first extension to the Coca-Cola brand. The company tried to change the formula to a more sweet drink in 1985.Unfortunatley‚ the new formula was rejected by the masses and Coca-Cola was forced to
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A STUDY ON ORGANIZATION STRUCTURE With reference to HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED VISAKHAPATNAM A project submitted to CHRIST UNIVERSITY in partial fulfillment for the Award of Degree of MASTER OF BUSINESS ADMINISTRATION by INDIRA PRIYADARSINI JAGIRIPU Under the guidance of Sir Harold Patrick‚ Professor CHRIST INSTITUTE OF MANAGEMENT CHRIST UNIVERSITY‚ HOSUR ROAD‚ BANGLORE-560029‚ KARNATAKA‚ INDIA DECLARATION: I‚ Indira
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leading beverage organization in manufacturing industry with a history of 126 years‚ operating in more than 200 countries worldwide. Coca-Cola is the world’s most valuable brand in which the company features 15 billion dollars brands that includes Diet Coke‚ Coca-Cola Zero‚ Sprite‚ Fanta‚ Minute Maid and others (The Coca-Cola Company‚ 2006-2012). The company is not a single entity as the organizational operations required cooperation with almost 300 bottling partners globally‚ which is known as the
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more than 500 beverage brands (Anonymous‚ 2010)‚ including waters‚ sports and energy drinks‚ juices‚ tea and coffee‚ which are distributed in over 200 countries throughout the world. Along with Coca Cola‚ the company also owns Sprite‚ Fanta and Diet Coke‚ which are four of the world’s top five nonalcoholic beverage brands (Anonymous‚ 2010). As a company with a history of over 120 years‚ the Coca Cola Company now has an operating structure with seven operating segments and approximately 139‚600
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Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola‚ the world’s most valuable brand‚ our Company’s portfolio features 15 billion dollar brands including Diet Coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ vitamin water‚ PowerAde‚ Minute Maid‚ Simply‚ Georgia and Del Valle. Globally‚ we are the No. 1 provider of sparkling beverages‚ ready-to-drink coffees‚ and juices and juice drinks. Through the world’s largest beverage
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1.0 Introduction In this assignment‚ is to study Coca-Cola to evaluate the Coca-Cola with the Performance Management and Appraisal. First‚ this assignment write about the definition of the Performance Management and Appraisal‚ after that will explain methods of evaluation will not only cover traditional mended but also modern method‚ it will ensure this assignment will get a picture what the current environmental of the Coca-Cola Second‚ will introduction background of the organization which is
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These aspects of culture drive market preferences; for example‚ in India‚ Hinduism influences products in international restaurant chains such as McDonald’s‚ where beef is not on the menu (Alon & Jaffe‚ 2013). Similarly‚ Coca-Cola has rebranded Diet Coke as Coke Light in certain European countries to appeal to the local lingo used to describe low-calorie food and beverages (http://www.coca-colacompany.com/contact-us/faqs). Economy examines the specific industry and factors of production‚ such as availability
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important financial ratios that effect investment decisions‚ overall health of the company‚ the analysis of the price of KO stock‚ and rational for choosing KO over it’s competitors. KO has more than 500 brands including world known brands like Diet Coke‚ Vitaminwater‚ Powerade‚ Sprite and Coca-Cola Zero. These brands total over 17 billion dollars‚ not including the independently owned bottling distributors that are part of KO’s supply chain. Thanks to our global market today‚ Coca-Cola products
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