dominated due to Microsoft’s Windows operating system[ii]. The domination of the market is largely due to the flexibility of Windows. Microsoft developed their operating system to be compatible with any hardware created by any computer company such as Dell‚ HP‚ Sony‚ IBM‚ etc. Consequently‚ Apple’s operating system only worked with Apple’s proprietary hardware. With the release of Apple’s iPod in 2001‚ the iPhone in 2007‚ and most recently the iPad in 2010 the company is headed to be a worldwide competitor
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A CATEGORY ATTRACTIVENESS ANALYSIS OF THE LAPTOP INDUSTRY IN INDIA. SUBMITTED TO: SUBMITTED BY: DR.SATYA PRASAD VK VAIBHAV AGARWAL (SEAT NO: 26) URVASHI DUGGAL (SEAT NO: 25) SAURABH (SEAT NO: 51)
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by the companies. The computer industry is a combination of both Software and Hardware products. Apple computer is a manufacturer of both the software that is the operating system and the hardware which is the whole component itself which is the laptop and desktop namely iMac and Macbook. Analysis of this report is on the strategies being used by Apple to sustain and also increase its market share in the industry. Evaluation has been done on Apple’s SWOT analysis‚ the external environment (PEST
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(xueqin Tong‚ yunyun Huang‚ Special case of price discrimination‚ June 2007). 2As we all know‚ the global laptop PC market in general is not the monopoly structure‚ there are many well-known brand laptops‚ such as Asus‚ Apple and HP. Lenovo’s TP Series laptop is different. ThinkPad is originally created by IBM high-end business laptop. Consumers’ awareness of TP is the leader of laptops and it represents high-end‚ technical‚ excellence‚ honour‚ and identity. TP series are not cost-effective
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Take the HP Sprout for example‚ this device is an all-in-one desktop pc with 4 cameras. Gone is the physical keyboard and mouse‚ what you get in exchange is 20-pt touch mat that does more than a mouse and keyboard ever could. Consumers are in the midst of a paradigm
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DEMAND: The term demand signifies the ability or the willingness to buy a particular commodity at a given point of time. A‚ B and C are points on the demand curve. Each point on the curve reflects a direct correlation between quantities of Acer Laptops demanded (Q) and corresponding price (P). So‚ at point A‚ the quantity demanded will be Q1 and the price will be P1‚ and so on. The demand relationship curve illustrates the inverse relationship between price and quantity demanded. The higher the
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EXHIBIT 1 Porter’s 5 Forces: Computer Industry Threat of New Entrants: Medium With the standardization of most of the computer components‚ it becomes easy for customers to change their laptops. This leads to a moderate customer switching cost. The availability of direct-to-customer service and retailers‚ it becomes easy for customers to find their desired product as well as for companies to provide their products in less time and with reduced cost. If any new player wants to enter into the market
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problematic for Apple? Competitive structure: The PC industry is highly concentrated. The four big‚ HP‚ Dell Acer and Lenovo represent 55% of the worldwide shipments. Moreover‚ competition is rude as innovations are fast moving. Then competitors are trying to develop new competitive advantages. For instance Dell has combined direct sales and build-to-order manufacturing; IBM and Lenovo‚ then Hp and Compaq merged together to be stronger on the market. At the same time the example of Dell‚ who entered
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industries‚ telecommunication and almost every field of science. Research and Development has been further carried out further by world famous companies like Microsoft‚ IBM & HP etc. In continuation to desktop computers‚ laptops were introduced in early 80s that had more processing power and were made very handy. The use of laptops increased due to its easy carrying nature and fast processing. Today‚ we can witness individuals fetching information from internet through
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consumer’s mind. True False 10. Perceptual maps include positions of current brands as well as ideal points where a consumer segment would want a product to be. True False 11. The STP process is made up of strategy‚ targeting‚ and promotion. True False 12. The first step in the STP process is to
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