STP for Megaman Segmentation Megaman uses Marco-segmentation to choose its target segment. Business organizations with the scale of small to big are all belonged to this segment (from under 200 to above 200). In this segment the business organizations will all have a high usage rate on Megaman’s product‚ the product categories are Lighting products and solutions. Megaman also uses Micro-segmentation to well define its target segment. Some of the organizations will only require a lighting system
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Decreased political and economic risk d. Better realization of location economies e. More incentive for local subsidiaries to develop competencies 4. . When toymaker Mattel sells Barbie dolls in the Middle East‚ it changes the doll’s shape to one that is a more accurate portrayal of a female body. Mattel does this to a. create a commodity-type product. b. transfer technological know-how. c. increase product standardization. d. realize experience curve effects. e. respond to
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health effects. Even today there are still at minimum more than four hundred thousand children under the age of six who have too much lead in their blood. Over the past few months‚ concerns about lead paint in children’s toys made by companies such as Mattel‚ Fischer-Price‚ and Hasbro have come up and stores have initiated several recalls of various toys. Lead‚ unfortunately‚ can cause serious health problems if consumed. It is most common for lead to slowly build up over time from repeated exposure
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Summarize the key facts of the case in a paragraph. This article discusses the organizational growth‚ obstacles and changes of toy maker‚ Mattel. Over their 50 years of experience‚ Mattel has grown from a garage run shop to an international super star. The case mainly addresses CEO‚ Bob Eckert’s organizational changes that catapulted Mattel to industry leadership. In a 2008 interview‚ Mr. Eckert says “if you can consistently try to do the right thing‚ life is so much easier. If you live by your
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Barbie’s sales number spiraling over the last few years and the next few to come. Mattel has year after year strategically reinvented Barbie to fit with the times‚ but have often come up short. The 2009 third quarter revenues were down by 8%‚ and Barbie’s sales were down 8% worldwide.
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At the start of Barbie‚ in the 1950s Barbie images was created in the likeness of celebrities like Marilyn Monroe‚ Rita Hayworth and Elizabeth Taylor. Barbie’s image did not illustrate the way in which little girls dressed nor did it create an image that a little girl could model after. Barbie’s clothing when compared to women clothing of that time period were almost identical. Women in that time period were girdles‚ strapless bras‚ and half -slips. In the first edition of Barbie‚ she too had a girdle
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Mattel – Case Study “The Chinese-Made Toy Recalls at Mattel Inc.” PAPER submitted at the IMC Fachhochschule Krems (University of Applied Sciences) Master Programme International Business and Export Management by Matthias EBNER Stefan RAFFERSEDER Jaroslav SIVY Course: Strategic Purchase and Global Sourcing Lecturer: DI Rainer DAUBECK Submitted on: 04.12.2012 TABLE OF CONTENT ADDITIONAL INFORMATION .......................................................................
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Barbie: Cultural Icon‚ New Age Guru or Blonde Bimbo? She’s 56 years old‚ but hasn’t aged a day; her hair hasn’t turned gray; she hasn’t gained a pound; and she’s been number one nearly all her life. It’s Barbie‚ of course. Introduced in 1959 as a teenager‚ Barbie turned 40 in 1999. Throughout her life‚ she’s enraged feminists and mothers and warmed the hearts of millions of little girls. No matter how her revile her‚ she bounces back. Initially‚ just a blonde teenager‚ Barbie has moved
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manufacturing is Mattel which has become as household name for families with small children. Because China is not as ‘up to date’ in the health category when it comes to manufacturing‚ it has caused a great deal of problems for Mattel. In order to get the situation resolved‚ China will be required to change the method in which they manufacture toys. With major retailers like Wal-Mart and Target removing Mattel’s products from their shelves because of incompliance with safety regulations‚ Mattel has lost
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Mattel toy recall Discussion Questions 1. How could Mattel have allowed these problems to happen? Aside from simply not using Chinese suppliers‚ could Mattel have avoided the toy quality/safety problems to begin with? Explain your answers. 2. Were Mattel’s responses to the toy recalls appropriate? Why or why not? 3. As supply chain trading partners‚ what responsibilities do Mattel and Early Light have towards one another? Should Mattel continue to use Early Light as a supplier-partner
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