Physique according to him is the basis of the brand. –E.G. the physique ofPhilips is “technology and reliability” while for the brand Tata it is “trust” •Personality is same as Aaker‚ it answers the question “what happens to this brand when it becomes a person?” •Culture symbolizes the organization‚ its country-of-origin and the values it stands for. –E.G. traditional brands like balsara‚ dabur and zandu. Relationship is the handshake between consumer and the organisation. –E.G. the
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Diversity and variety in products offered on the web (footwear‚ apparel‚ sporting equipment‚ etc.) Adidas even offers items not available in its retail stores Emerging brand name Pricing strategy is competitive to Nike’s Merger with Salomon will allow Adidas to gain a strong foothold in the Skiing Industry Secondary web sites (i.e. soccerevolution.com to simply promote soccer‚ Adidas leads the market in this sport) WEAKNESSES Negative image portrayed by poor working conditions
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A PROJECT REPORT ON CONSUMER BEHAVIOUR REGARDING Various Branded Shoes SUBMITTED TO: PANJAB UNIVERSITY‚ CHANDIGARH in partial fulfillment of requirement for the degree of MASTER OF COMMERCE (M.COM) SUPERVISED BY:- SUBMITTED BY:- Mrs. Ranjit Kaur Jasdeep Kaur
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together with twisting the wires‚ cable designers can effectively provide self-shielding for wire pairs within the network media. Two basic types of twisted-pair cable exist: unshielded twisted pair (UTP) and shielded twisted pair (STP). The following sections discuss UTP and STP cable in more detail. UTP Cable UTP cable is a medium that is composed of pairs of wires (see Figure 8-1). UTP cable is used in a variety of networks. Each of the eight individual copper wires in UTP cable ¥is covered by an
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contrasting is both Nike and Adidas sportswear companies. Whose products throughout many parts of the world are very popular and have been the top two leading sport companies in the sport industry. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters‚ market focus‚ sponsorships‚ marketing and advertising‚ price and product. Nike and Adidas are the most popular sporting attires out in the clothing and equipment market. Nike and Adidas offer people and athletes
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Run-D.M.C. made a fashion statement by wearing Adidas tennis shoes with no laces. They even made a song titled “My Adidas” and started a fashion trend among the hip-hop community. Adidas Marketing Director Angelo Anastasio witnessed the widespread popularity of Adidas tennis shoes when thousands of fans took off their Adidas and raised them in the air at a Run-D.M.C. concert. As a result‚ advertisers of the conservative athletic shoe brand Adidas signed Run-D.M.C.‚ who appealed to fans of the hip-hop
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References: Adidas Group‚ adidas Group History‚ August 7th‚ 2012 retrieved November 8‚ 2012 from http://www.adidas-group.com/en/ourgroup/history/history.aspx Adidas Group‚ External and Industry Risks‚ March 10‚ 2012 retrieved November 4‚ 2012 from http://www.adidas-group.com/en/investorrelations/corporate_governance/risk_management/risks_external/default
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more than 30‚000 employees across all six continents (Nike 2011). Nike Today Nike today is the largest manufacturer of athletic footwear‚ clothing and equipment globally by sales with 2011 revenues of more than US $23billion ahead of closest rivals Adidas‚ Puma‚ K-Swiss and Under Armour which it competes with in the sportswear market. Nike has been steadily increasing its market share of the sportswear market from an initial 3.7% in 2006 to 4.6% in 2011‚ even though this declined in 2009. Many analysts
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footwear and apparel industry is pretty young: Adidas was only started in 1949 in Germany. The Dassler family who gave its name to Adidas spun off Puma as well. Nike was born in 1972 and Reebok emerged as a solid competitor in the early 80s under the lead of Paul Fireman. Yet‚ this industry is very concentrated and keeps consolidating: Nike bought Converse in 2003; Adidas bought Reebok in August 2005. Nike owns 36% of the US market while the new Adidas-Reebok owns 22%‚ which equates to a combination
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CHM 101- CHPT 8 Study Questions 1. O-H bond in water is polar because…………… 2. In liquids‚ the strength of the intermolecular interaction is considered ………. 3. In solution‚ the solvent can be ………………………. 4. A solution is prepared by dissolving 2 g of KCl in 100 g of H2O. In this solution‚ H2O is the ……………………. 5. Oil does not dissolve in water because oil is ……………… 6. What is the concentration‚ in m/v %‚ of a solution prepared from 50. g NaCl and 2.5 L of water
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