[pic]A PROFILE OF THE INDIAN PAINT INDUSTRY Information Research (IRL) has published a new report on the Indian paint and coatings market. The study points to phenomenal growth prospects for the Indian paint demand‚ which is now estimated at 1.22 million tonnes. Data in the report indicates that the entire Indian paint and coatings market will reach around two million tonnes at the start of the next decade. As construction projects get under way in India in a big way‚ the market is becoming
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Asian Paints: Supply Chain Efficiency Introduction: Asian Paints is India ’s largest paint company and ranked among the top ten Decorative coatings companies in the world with a turnover of INR 66.80 billion. Asian Paints along with its subsidiaries have operations in 17 countries across the world with 23 paint manufacturing facilities‚ servicing consumers in 65 countries through Berger International‚ SCIB Paints – Egypt‚ Asian Paints‚ Apco Coatings and Taubmans. Asian Paints sells through some
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popular phrase “Badhiya Hain”‚ for how good his house looks over the years even though other things changed. The ad is for Asian Paints‚ India’s largest paint company and third largest paint company in Asia. It was founded in 1942 and is headquartered in Mumbai. Asian Paints‚ with revenue of ten thousand crores‚ can boast of a healthy profit of around 900 crores. Asian Paints operates in 17 countries across the world. The company has a dedicated Group R&D Centre in India and has been one of the
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ASIAN PAINTS PAINT INDUSTRY – OVERVIEW In 1902‚ the paint industry came into existence in India with the setting up of a small factory by Shalimar Paints in Kolkata. The industry is a Rs. 7750 crore sector in India. Based on products paints are classified into two broad categories: Decorative or Architectural paints: Industrial Paints: Caters primarily to the Caters mostly to the housing sector. automobile sector
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Executive Summary Asian paint is the market leader with 49% of market share in Indian decorative segment and maintains its position among the top ten players in the world. It is only Indian company operating in India having supply chain management supported by i2 technology. The report also talks about the market share of Asian paint in decorative as well as industrial segment and its growth.The report we made for demostration present condition of Asian paint market in India and new
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AsiAn PAints GaininG a 360-DeGree View of the CuStomer “we don’t paint walls‚ we style them.” that catchy slogan describes a key business initiative launched several years ago by asian Paints Limited‚ india’s largest paint company. instead of simply manufacturing decorative coatings‚ the company is increasing customer satisfaction and boosting sales by engaging with customers‚ dealers‚ and other partners to provide complete home painting solutions. to achieve the necessary 360-degree view of
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the bulk buyer segment and went to individual consumers of paints. AP went slow on urban areas and concentrated on semi-urban and rural areas. AP went retail. AP went in for an open-door dealer policy. AP voted for nationwide marketing / distribution AP BYPASS THE BULK BUYER SEGMENT AND GOES TO INDIVIDUAL CONSUMERS Bulk buyer segment was the major segment of the paint business in the earlier days and any paint company needed a share of this major segment for sheer survival
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COURSE: MARKETING PLANNING EVALUATION OF MARKETING PLAN OF ASIAN PAINTS Product: Asian Paints Royale Emulsion Prepared by: Abhishek Jain 10P122 10P134 Under the Guidance of Dr. Avinash Kapoor Debjit Ghosh Deepika Mangla 10P136 Kandarp Suchak 10P144 Kartik Luthra 10P147 Naveen Kr. Jindal 10P153 2 CONTENTS OF THE REPORT 1. Acknowledgement…………………………………………………………………… ………………………….3 2. Objective………………………………………………………………………………… ………………………..…4 PAINT INDUSTRY IN INDIA.....................................
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DEPARTMENT OF COMMERCE SCHOOL OF MANAGEMENT PONDICHERRY UNIVERSITY ASSIGNMENT ON ADVANCED COST ACCOUNTING ANALYSIS OF DIVISIONAL PERFORMANCE OF ASIAN PAINTS LTD SUBMITTED TO: - SUBMITTED BY: - DR.G.SHANMUGHASUNDARAM A.PURUSHOTHAMAN ASSOCIATE PROFESSOR M.COM (BUSINESS FINANCE) DEPT. OF COMMERCE 2nd YEAR PONDICHERRY UNIVERSITY REG. NUMBER: 11351059 INTRODUCTION DIVISIONAL PERFOMANCE OF COST CENTRE AND PROFIT CENTRE A profit
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Segmentation .targeting and Positioning Steps involved in STP Titan first launched its quartz range with heavy advertising. The first advertisement described the titan quartz as the international watch that could be bought in Indian rupees. Later campaigns also positioned the watch as a gift item‚ with advertisements saying: The next time your husband wants to buy you a saree ask him for a Titan watch. This campaign was an enormous success. Music became an essential part of Titan’s advertisements
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