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    Marketing Channels

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    Page 238: Question 3 and 4: Question 3: "Suppliers should not deal with intermediaries who are more powerful than they are". Debate this statement. If a supplier deals with strong intermediaries‚ they will probably exercise power over him. As they are able to provide him with more utilities (value‚ benefits and satisfaction). However‚ if there are many strong distributors in the market offering similar packages of benefits and utilities. Then there will be no harm for a supplier to deal with

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    Brand Audit Lamborghini

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    References: Industry - Automobile Manufacturing Fate - Acquired by Audi (September 1998) Products - Sports Cars‚ Engines Production Output - 2‚197 vehicles (2012) Revenue - 469 million Euro (2012) Total Equity - 837 million Euro (2011) Number of Employees - 832 (2011) Parent - Audi

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    Miller often experiments with narrative style and technique. For example‚ Miller includes lengthy exposition pieces that read as stage directions within The Crucible. At first glance‚ it seems that an audi- ence must either read the information in the program or listen to a long- winded narrator. Upon further inspection however‚ it becomes apparent that Miller’s inclusion of background material allows actors and directors to study character motivation and internalize the information‚ thereby portraying

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    Hardware Chapter 16

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    10. What does the 100 in the name 100BaseT network? A. The transmission speed of the network‚ which is 100 Mbps. 11. Which type of networking cable is more reliable‚ STP or UTP? Which is used on LAN? A. STP is more reliable‚ UTP is used on LANs 12. Which is more expensive‚ UTP Cat-5e cabling or STP Cat-5e cabling? A. STP CAT5e is more expensive because it is shielded 13. When looking at a network cable that is not labeled‚ describe how you

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    Ideal Gas Law

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    contained in this container? 4. What is the volume of a balloon if it contains 3.2 moles of helium at a temperature of 20. (C and standard pressure? 5. Calculate the volume which 1.00 mole of a gas occupies at STP. 6. What volume would 20.0g of CO2 occupy at a temperature of 25 (C and a pressure of 105 kPa? 7. A 23.6g sample of an unknown gas occupies a volume of 12.0 L at standard temperature and pressure. What is the molecular mass

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    Toyota’s Accelerator and Public Relations Crisis By Cristi DeLeo One of the world’s top automakers‚ Toyota was once one of the leaders in automobile and business improvement and manufacturing. However‚ in 2009 the top builder of reliable and high quality cars went through one of the largest recalls in the history of the United States. Consumers had considered Toyota one of the top in the race for automobile and automobile selling among car manufacturers

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    References: 2008 Audi R8 review‚ (2008). 2008 Audi R8 review. Retrieved July 11‚ 2008‚ from Edmunds.com Web site: http://www.edmunds.com/audi/r8/2008/review.html Federal Trade Commission. (2006). Buying a new car (For the consumer). Washington D.C.: Federal Trade Commission. Gillies‚ M. (2006). The sports car world cup. Retrieved

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    BMW is not same as imported BMW in the technology and quality (Wei‚ Y. 2012). Moreover‚ there are others who have good brand equity no matter the global companies or local manufactures‚ which have entered into Chinese market. Nowadays‚ Mercedes and Audi are as the biggest foreign capital enterprises in China‚ which have similar experience and history with BMW. However‚ those companies have excessed BMW in the areas of model design‚ technology and cost in recent years (Reiter C.‚ 2011). Then‚ there

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    Volkswagen

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    global presence i.e currently operating in 153 countries worldwide and it was known to be the 3rd biggest auto manufacturer industry in 2012. 2. The company has a strong diversified portfolio. The brand owns and sells about 13 auto motive brands like Audi‚ Bentley etc. By providing a wide portfolio the brand has catered to needs of all types of customers. 3. Volkswagen is one of the oldest car manufacturers and still has a strong rapid growth in the market. 4. The company has a strong Research & Development

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    Product Placement

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    Product placement‚ or embedded marketing‚ is a form of advertisement‚ where branded goods or services are placed in a context usually devoid of ads‚ such as movies‚ the story line of television shows‚ or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006‚ Broadcasting & Cable reported‚ "Two thirds of advertisers employ ’branded entertainment’—product placement—with the vast majority

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