1 Introduction Southern Shoe Company was a manufacturer of ladies wide-fitting‚ non-fashionable‚ plastic shoes in July 1991. Their recent sales had fluctuated quite aggressively in a market that had demonstrated a very high level of bankruptcies amongst manufacturers. The company did not really know what marketing was‚ or how it could be introduced. This report will look at 3 marketing objectives covering the period 2001 2004 to help Southern Shoe Company understand how it can progress
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PROJECT ON SEGMENTATION‚ TARGETING AND POSITIONING OF NIKE SUBMITTED BY: SAHIL MEHRA BHARAT SHARMA SHAJEE KHALID RITIKA CHADHA SANYOG CHANDRA SANDHYA TANWAR ROHIT KUMAR MARKET SEGMENTATION Nike falls under niche marketing. They have a narrowly defined customer group seeking a distinctive mix of benefits. Their products are mainly aimed at both men and women looking for sports apparel. Nike promises
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common interest? 1. Demographic segmentation: In this segmentation the clause which come under it are age‚ gender‚ income‚ occupation‚ generation. a) Age- Here age of the customers plays an important role for acquiring this type of bike. The company focuses mainly the customers for the bike having the age-group of 18 years to 30 years. b) Gender- This product (Fz-s) has main focus on males and also female can buy this type of bike also but it can be rare situation‚ because it is heavy bike
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analysis and forecasting on the Stock of Bata Shoe company- The market leader in the tannery footwear in Bangladesh. The purpose of this report is to analyze the investment environment and to forecast an expected return on Bata stock. As a proper equity research report it has many parts. The report starts with a very brief overview of Bata Company and the performance of its stock in the past year. This deals with EPS‚ P/E ratio and Historical data and return on Bata stock. After this the report delves
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Shoes Industry – PEST Analysis Political • Recent merger between Adidas and Reebok • Use of leather to make shoes by Bata‚ Red tape • India is not a sporting Country and hence lesser demand for sports shoes. • home market lobbying/pressure groups • Very few sporting events apart from cricket fixtures to attract customers Economic • Marginal share of 2.44 percent in global trade worth US$ 97.606 billion
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market target to be reached with a distinct marketing mix.Now a days‚ companies cannot avoid the process segmenting market.BATA has segmented the whole market to smaller group of buyers who have differences in characteristics‚ needs or behaviors.As the different segments need different products‚ BATA has tried to deliver different products for their selected segments.Four very important variables of market segmentation of BATA are discussed in following table: Variables | Segmenting
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If you value time then you will definitely buy those watches which you worth it. In 21st century Titan has made a product of innovative technology. Titan watches are a brand from Titan Industries which is a leading brand in India. Titan watches are very unique in its style ‚ design‚ fashionable‚ elegant and durable. These watches have a timekeeping technology of quartz crystals which is good for greater accuracy than the mechanical watches. It has a date and time‚ altimeter‚ barometer and compass
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Positioning Although all Micromax products were towards the lower end of the pricing spectrum‚ the brand was focusing on adding more features at a reasonable price. The focus was more on value than price. Innovation‚ Cost-Effective‚ Credible and an Insightful R&D are given high emphasis at Micromax in the telecom vertical. Micromax based its value proposition out there‚ with extensive features vis-a-vis the big brands‚ of course with a low-price point with a target audience catering to the low-income
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founding in 1894‚ Bata has been at the forefront of innovation; not only in the production and design of new styles‚ but in the creation of business models that permit a quick response to the ever-changing wants and needs of our customers. As a result‚ Bata enjoys a long history as a leading manufacturer and retailer of quality footwear‚ and proudly serves some one million customers each day. With 40‚000 employees‚ 5‚000 international retail stores‚ and a presence in over 70 countries‚ Bata is positioned
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Introduction Bata was family founded shoe manufacturer in 1894 in Czech-Slovakia (Bata‚ (C) 2013). It focuses on‚ but is not limited to‚ selling to shoes to men‚ women and children. During steady development in its early decades it succeeded in providing solid and long lasting shoes for families. In spite of a difficult market during first and Second World War with a lack of purchasing power‚ the company positioned itself well. Primarily inspired by listening to the costumers needs and understanding
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