was facing problems ·with its CRM system. Sales agents felt that they derived little value from it and also it was time consuming. The company is investigating if it could solve this problem by introducing mobile CRM to be accessed wirelessly on blackberry devices. But what are the key factors that have contributed to the success of mobile CRM initiative at Evergreen? Evergreen investments’ background Evergreen investments are the America’s 25th largest asset management company and 32nd largest
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Social media’s impact on youth marketing‚ media By: Bradley Maseko Social networking and smartphones will play an all-important role in the youth marketing and media trends for 2011‚ as they have become part of the youth lifestyle and culture. The following trends will make it easy to see why they are and will continue to be a dominant force in the youth market for the year 2011 and beyond. 1. Social media Seen by most as the biggest shift since the industrial revolution‚ social
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Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company‚ headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example‚ 3-series phone is more suited for young people.
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challenge of the changing market. This report first introduces the company and its brands. Following this section‚ SWOT model is applied to analyze the situation faced to the company before the brand revitalization. The specific comparison of the brand STP strategy and 4P tactic before and after the brand revitalization is in the next section followed by the evaluation of this event. The report concludes with the proposition that instead of simply revitalizing the brand‚ the company should differently
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A private company will take over the UK’s helicopter search and rescue operations‚ the Department for Transport has announced. The Bristow Group has won a 10-year contract to run the service from 2015. The £1.6bn deal ends 70 years of search and rescue from the RAF and Royal Navy. Bristow will replace ageing RAF and Royal Navy Sea King helicopters with modern Sikorsky S-92s and AgustaWestland 189s. Under the new contract‚ 22 helicopters will operate from 10 locations around the UK. Ten S-92s
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Pfizer - Development and Training Pfizer is the world’s largest research-based biomedical and pharmaceutical company (Pfizer 2009‚ p.2). To ensure continuous improvement in all areas of the organization‚ leadership believes in the effectiveness of proper training. Having training based programs allows employees to gain new knowledge‚ exchange ideas‚ and search for answers to his or her concerns or issues. According to McGlynn (1998)‚ Pfizer is a knowledge business. It is not enough to just discover
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The Royal Selangor Pewter: STP Strategy and Marketing Mix. (Written by: Wong Eu Jun of DIA201204.) Founded by a man named Yong Koon in 1885‚ Royal Selangor Pewter is a Malaysian pewter manufacturer-retailer which has since become the largest global brand leader in the line of pewter objects manufacturing and a prominent one in the metal craft industry. It is also recognized as a very highly celebrated Malaysian brand icon because of the success that it has gained throughout more than a century of
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Router and Switch Configuration When installing‚ setting‚ and configuring a switch it is important to know what kind of switch is needed and installed in the network. For this purpose I have chosen the Cisco switches main line‚ which is the Catalyst Switches‚ which is one of the popular series and models. They include fixed-configuration desktop models‚ configurable plug-and-play modular chassis models and packages with high-speed buses into which many cards can be inserted. To configure
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1. Straight-through cable (39-40): connects the wire at pin 1 on one end of the cable to pin 1 at the other end of the cable; the wire at pin 2 needs to connect to pin 2 on the other end of the cable; pin 3 on one end connects to pin 3 on the other; and so on. (To create a straight-through cable‚ both ends of the cable use the same TIA pinout standard on each end of the cable.) Crossover cable: a cable that swaps the wire pairs inside the cable 2. Collision domain (43): the set of devices whose
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final temperature of the gas if the volume is reduced to half of the original under isobaric condition? 3. Calculate the volume occupied by 4.23 kg of methane gas at STP. 4. Dry ice is useful in maintaining frozen foods because it vaporizes to CO2 (g) rather than melting to a liquid. How many liters of CO2 gas‚ measured at STP‚ will be produced by the vaporization of a block of dry ice that measures 12.0 in x 12.0 in x 2.0 in? The density of the dry ice is 1.56 g/cm3 5. Two flasks of equal volume
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