| 2010 | | Colgate-Palmolive Company | PRODUCT ANALYSIS | LECTURER: Le Khac Huy GROUP: 1 MARKETING DEPARTMENT: Nguyen Cam Tu (S3230474) La Vo Khanh Vy (S3246084) Pham Hoang Oanh (S3210309) Tran Thi My Dung (S3231518) Pham Viet Anh Vy (S3246087) Nguyen Trong Anh (S3192382) | RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject
Premium Colgate-Palmolive Toothpaste
COLGATE-PALMOLIVE Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production‚ distribution and provision of household‚ into two product segments: Personal and Home Care‚ and Pet Nutrition‚ known for its toothpaste and oral hygiene products (including toothpaste and toothbrushes). Colgate-Palmolive is one of the world’s largest Consumer Products companies by market share with commercial presence on six continents. Founded in 1806‚ Colgate-Palmolive
Premium Toothpaste Colgate-Palmolive Hygiene
Product – Customer needs Colgate has a variety kind of toothpastes to satisfy each segment needs. For instance‚ Colgate Regular for economy segment. Colgate Tartar Control Toothpaste and Colgate Oxygen Bubbles for those who want to whiten teeth and fight cavities Colgate Sensitive Multi Protection and Colgate Pro Clinical for those who want to promote good oral health Colgate Dora the Explorer‚ Colgate SpongeBob which targeting children in regard to packaging‚ flavor and theme
Premium Colgate-Palmolive Toothpaste
glass jars since 1873‚ Colgate is almost synonymous with toothpaste in the market. It is accepted well both in the rural and urban areas. A new product launched by Colgate sensitive pro relief toothpaste 50g product now available in just $2.60.The product does contain fluoride‚ at a lower concentration so that it poses less of a hazard to children. The product was recently awarded a best new product award for ’Best toothpaste’ as well as the ’Best in Show’. In Auckland ‚Colgate main target market
Premium Marketing Marketing plan
William Colgate in New York to make starch‚ soap‚ and candles. 1857: After founder’s death‚ company becomes known as Colgate & Company. 1873: Toothpaste is first marketed. 1896: Collapsible tubes for toothpaste are introduced. 1898: B.J. Johnson Soap Company (later renamed Palmolive Company) introduces Palmolive soap. 1910: Colgate moves from original location to Jersey City‚ New Jersey. 1926: Palmolive merges with Peet Brothers‚ creating Palmolive-Peet Company. 1928: Colgate and
Premium Colgate-Palmolive
Executive Summary Colgate Palmolive is a well-reputed company with a large series of its well-known products having different varieties in terms of flavour. Colgate Palmolive is the world leader in oral care industry. They cater the need of different segments by offering innovative products. The main objectives of this study is to analyse the existing channel strategies‚ physical distribution‚ sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement
Premium Marketing
Colgate Toothpaste MARKETING MIX ANALYSIS “Stronger Say Bhe Strong Mera COLGATE” Introduction: Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. They are also influenced by a range of microenvironmental factors. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. In our point of view Colgate management is using very
Premium Marketing
Colgate Karen Aquino‚ 2 Nikki Dolfo‚ 13 Jan Laurice Esteban‚ 14 Kat Oabel‚ 27 Essa Pipo‚ 31 August 29‚ 2014 A. Executive Summary Colgate-Palmolive is a company based in America operating on an international level. They are known for the production and merchandising of oral‚ personal‚ home care‚ as well as pet nutrition products with a reasonable price-quality relation. Last 2012‚ the company earned 2.58 dollars per share and is expected to earn 3.09
Premium Toothpaste Colgate-Palmolive Oral hygiene
Colgate=s Distasteful Toothpaste Colgate is a very well known company in the United States remembered for its toothpaste. It not only specializes in personal care but in household care as well. The New York based company also included Ajax‚ Fab‚ and Hill pet foods. Even though Colgate is one of the largest toothpaste brands in United States‚ they still have to be careful about the decisions they make overseas. Colgate is well known in other countries such as Australia‚ Latin America‚ Canada
Premium United States Race Brand
Colgate-Hawley Colgate’s Distasteful Toothpaste This case discusses the implications Colgate faced when partnering with Hawley and Hazel in August 1985 (Luthans & Doh‚ 2012). The case presents “Darkie”‚ an objectionable toothpaste product being sold in the Asian market by Hawley and Hazel for almost 65 years. “Darkie” toothpaste featured a black-faced man on the packaging; modeled after entertainer‚ Al Jolson. Once Colgate partnered with Hawley and Hazel ethical issues began to arise as
Premium Marketing Business ethics Ethics