Ford Marketing Plan 2013 — Document Transcript * 1. 2013 Ford Edge Hybrid Jacquelyn Giardina‚ Chief Marketing Officer Chris Mowbray‚ VP Product Development Marjaun Bakhtiari‚ VP MKT Development Nicole Solano‚ Brand Manager Christina Keast‚ Director of Existing Research Elle How‚ Director of New Market Research MKT419 Professor Barretti Marketing Plan * 2. Table of Contents * 3. Executive Summary Page 1 Introduction Page X Company Description Page X Ford’s Values Page X Ford Today Page
Premium Automotive industry General Motors Ford Motor Company
Waltham Motors Case Individual Analysis Measurement I Kofi Opoku October 11‚ 2010 Professor Brett Hunkins Company Background: Waltham Motors Division is a wholly owned subsidiary of Marco Corporation. The company manufactures electric motors of a single design which are usually purchased by household appliance manufacturers. The company was later acquired in 2003 by Marco Corporation. Prior to the acquisition‚ it was a family business. Problem: Sharon Michaels‚ who happened to be appointed
Premium Variable cost Costs Fixed cost
Gondek 1st Academic Semester 2010/2011 Essen‚ 21.01.2011 Executive Summary - Part I The Ford Motor Company (FMC) is one of the biggest and most successful automotive manufacturers in the world based on a long tradition of automotive development. Since 1931‚ the plant in Cologne has produced more than forty million vehicles. The focus of this assignment is to analyse the latest version of the product Ford Fiesta (FF) for the German market which has been introduced in 2008. First of all‚ the product
Premium Marketing Ford Motor Company Strategic management
Ford in the 1980s‚ has been introducing revolutionary products‚ using the the total quality management to drive down cost‚ and gain market share‚ with a household slogan”quality is job1”‚ but lately the no.2 automaker had gaffes‚ that have cost it customer satisfaction‚ market share‚ and making it ranks last among the big-seven automakers. To counter these quality gaffes‚ like the explorer tire debucle‚ ford began overhauling its quality process‚ and redefined the way they approached business‚ as
Premium Quality management Ford Motor Company Process management
Table of Contents: 1. BACKGROUND 3 2. TYPES OF COVERAGE 3 3. TYPES OF MOTOR INSURANCE POLICIES 4 3.1. MERCHANDISE INSURANCE 4 3.2. CARRIER LIABILITY INSURANCE 8 3.3. VEHICLE INSURANCE 9 3.4. THIRD PARTY LIABILITY INSURANCE 12 3.4.1. THIRD PARTY LIABILITY INSURANCE IN ROMANIA 12 3.4.2. INTERNATIONAL THIRD PARTY LIABILITY INSURANCE 14 4. GREEN CARD 16 5. BAAR - ROMANIAN MOTOR INSURERS’ BUREAU 17 6. UNIFORM AGREEMENT 21 7. INTERNAL REGULATIONS 26 8. AUTO INSURANCE PRODUCTS IN ROMANIA
Premium Insurance
General Motors Leadership is one of the most important aspects and challenges a company faces which can influence the effectiveness or an organization. An organization counts on good leadership skills to direct and lead a company into performing and motivating to achieve attainable goals and produce income. According to the General Motors (2007) website‚ they are proud of their group affiliation of the Affinity Group which allows employees and management to link up and produce effective ideas
Premium General Motors
Four | Extending Marketing COMPANY Case Ford: Resurrecting an Iconic Company The old phrase‚ “The bigger they are‚ the harder they fall‚” perfectly describes what has happened to the U.S. auto industry over the past decade. Consider the Ford Motor Company. In 1998‚ the iconic company accounted for 25 percent of all cars and trucks sold. Its F-series pickup was the best selling vehicle on the planet‚ with more than 800‚000 units rolling off assembly lines. The Ford Explorer held the top slot in
Premium Ford Motor Company
A DC motor is a mechanically commutated electric motor powered from direct current (DC). The stator is stationary in space by definition and therefore so is its current. The current in the rotor is switched by the commutator to also be stationary in space. This is how the relative angle between the stator and rotor magnetic flux is maintained near 90 degrees‚ which generates the maximum torque. DC motors have a rotating armature winding but non-rotating armature magnetic field and a static field
Premium Electric motor
The speed of an asynchronous motor rotating field and thus its rotor speed depends on the number of pairs of poles in the stator field .the rotor speeds n are lower than the table values by the amount of the relevant slip speed ns. Motors are designed with up to three stators windings‚ which have different number of pairs of poles. They can therefore run at up to pairs of poles. They can be in any desired ratio to one another. A pole-changing switch is used to changing poles for the desires speed
Premium Electric motor
GROUP 4 JULY 26‚ 2013 EE 4101 ENGR. KENNETH F. FAJILAN Reluctance Motor Introduction A reluctance motor is a type of electric motor that induces non-permanent magnetic poles on the ferromagnetic rotor. Torque is generated through the phenomenon of magnetic reluctance. There are various types of reluctance motor: Synchronous reluctance Synchronous reluctance motors have an equal number of stator and rotor poles. The projections on the rotor are arranged to introduce internal flux “barriers“
Premium Electric motor