owner. The agriculture sector has received corporate focus for its importance and attempts have been made to develop sustainable solutions for raising the education level and economic status of the agro cultural community. One such initiative was by ITC Ltd named as the E-Choupal which helped the farmers in developing local leadership‚ attaining sustained increase in income levels‚ accessing knowledge and improving productivity. Traditional Indian Agriculture Traditionally Indian farmers are
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IMPERIAL TOBACCO COMPANY ITC is an Indian conglomerate Headquartered in Kolkata Currently headed by Yogesh Chander Deveshwar. Employs over 26‚000 people at more than 60 locations across India and is listed on FORBES 2000. Annual turnover - over US$ 7 billion (44000 cr) Market capitalisation - US$ 45 billion (283‚000 cr) Business Segments Fast Moving Consumer Goods (FMCG) Hotels Paperboards Paper & Packaging Agri Business
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PROJECT SYNOPSIS MARKETING STRATEGIES OF PERSONAL CARE PRODUCTS OF ITC LIMITED Submitted by: HARPREET KAUR 0621002543 Submitted to: [pic] INSTITUTE OF MANAGEMENT & TECHNOLOGY CENTRE DISTANCE LEARNING GHAZIABAD (U.P.) PROFORMA |Name |Harpreet Kaur | |Address
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The interests of farmers were damaged seriously. It was unfair for them to suffer so much in the modern society. They need a transparent‚ open and competitive business framework to sell their products and gain rewards. The business entity‚ such as ITC has the right to pursue profits and get reserved reputation in this case. There are kind of person involved getting hurt in this case‚ the middlemen. Because the healthy e-Choupal business model doesn’t allow this kind of intermediate exist. But they
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MCD 2050 Marketing 1 Minor Assignment Name: Frank (Lai Junyu) ID number: 22483829 Word Count: Summary This minor assignment is going to introduce the situation and history of a international hotel from China‚ Shangri-la hotel‚ which is one of the best and luxury hotel in Asia. Merely mention how the whole hotel market environment influence Shangri-la hotel. How do they compete with their major competitors? How do they segment their market and what is their
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up as well. According to the study conducted by AC Nielsen‚ 62 of the top 100 brands are owned by MNCs‚ and the balance by Indian companies. Some of the notable players in the Indian FMCG Industry: 1. Hindustan Unilever Limited (HUL) 2. ITC Limited 3. Nestle India Limited 4. Colgate-Palmolive 5. Parle Products 6. Britannia Industries 7. Procter and Gamble 8. Asian Paints 9. Amul Dairy Limited
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DATE: 10 OCTOBER‚ 2013 TO: MR. NITIN PARANJPE‚ MD AND CEO HINDUSTAN UNILEVER FROM: RATUL KAPOOR RE: STRATEGIC ANALYSIS ________________________________________________________ In response to our conversation on October 1‚ I have prepared a strategic analysis to assess the current competitive position of Hindustan Unilever Limited in the Fast Moving Consumer Goods (FMCG) industry. Considering the environmental factors slower gross domestic product growth and high levels of consumer
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STP Convergence Outcomes Scenario 1: The switches in the diagram booted at the same time. Based on the information provided in the diagram fill in the chart below: Switch Root Bridge (Y/N) Root Port(s) Designated Port(s) Forwarding Port(s) Blocking Port(s) 1 NO ge0/0 ge0/1 ge0/1 ____ 2 YES None ge0/0‚ ge0/1‚ ge0/8 ge0/0‚ ge0/1‚ ge0/8 ____ 3 NO ge0/0 ge0/1 ge0/1 Block‚ ge0/9 4 NO ge0/2 Block‚ ge0/0 Block‚ ge0/0 Block‚ ge0/0 Scenario 2: The switches in the diagram booted at the same time. Based
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Company profile- itc was incorporated on august 24‚ 1910 under the name of ‘Imperial Tobacco Company of India Limited’. Its beginnings were humble. A leased office on Radha Bazar Lane‚ Kolkata‚ was the centre of the Company’s existence. ITC has a diversified presence in Cigarettes‚ Hotels‚ Paperboards & specially Papers‚ Packaging‚ Agri-Business‚ Packaged Foods & Confectionery‚ Personal Care‚ Stationary‚ Safety Matches and other FMCG products. While ITC is an outstanding market leader in
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The ITC e-Choupal Initiative Q1) What was ITC’s motivation for creating the eChoupal? Ans: ITC’s International Business Division lagging behind the other divisions of the company and it was imperative that it got a fillip. The e-choupal project was launched to do exactly that.ITC had been successful in selling soybean oil domestically and processed soymeal internationally‚ but both the input and output sides of the agricultural supply chain in India were still far from efficient. In fact‚ farmers
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