MARKET SEGMENTATION‚ TARGETING & POSITIONING MARKET SEGMENTATION INTRODUCTION The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. Since it is virtually impossible to cater for every customer’s individual characteristics‚ marketers group customers to market
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Information about the product: The Tata Nano is a rear-engine‚ four-passenger city car built by Tata Motors‚ aimed primarily at the Indian market. The car is very fuel Efficient‚ achieving around 78mpg on the highway and around 92 in the City. It was first presented at the 9th annual Auto Expo on 10 January 2008‚ at Pragati Maidan in New Delhi‚ India. Nano had a commercial Launch on March 23‚ 2009 and‚ a booking period from April 9 to April 25‚ generating more than 200‚000 bookings for the
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Environmental Practices and CSR activities followed by ITC CORPORATE SOCIAL RESPONSIBILITY Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalisation accelerates and large corporations serve as global providers‚ these corporations have progressively recognised the benefits of providing CSR programs in their various locations. CSR activities are now being undertaken throughout the globe.
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PlayStation 3 Sony PlayStation 3 is a popular video game console dedicated for home user. This console was preceded by Sony PlayStation 2 which gains popularity since mid of 2000 to 2006. Since the release in 2006‚ Sony PlayStation 3 has evolving two times including PlayStation 3 Slim and PlayStation 3 Super Slim‚ and more than 75 million consoles have been sold in all over the world. This console features Blu-Ray discs as the games media‚ wireless stick controller‚ and great connection with
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Contribution of ITC e-Choupal Towards India’s Dream of Inclusive Growth Submitted By Ritika Gauba Lecturer Faculty of Management Studies- -Institute of Rural Management (FMS-IRM)‚ Jaipur Mobile No. 8290292216 Email – ritikagauba@yahoo.co.in “A quiet digital revolution is reshaping the lives of farmers in remote Indian villages. In these villages‚ farmers grow soyabeans‚ wheat and coffee in small plots of land‚ as they have for thousands of years. A typical village has no reliable electricity
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marketing is to introduce a product to customers. A company has to give information about the product effectively because it will influence the effort in reaching the objective of marketing. One of the strategies that can be used to develope a company is STP (Segmenting‚ Targeting‚ and Positioning Strategy). UKM Jamur Jaya Giri is one of industries which has core business in culinary. They produce a lot type of products‚ such as meatballs‚ burgers‚ etc. Burgers are one of their new products‚ but the selling
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Centre U N C TA D / W T O International Wooden Furniture Markets A review Geneva 2004 ii ABSTRACT FOR TRADE INFORMATION SERVICES 2005 SITC-821 INT INTERNATIONAL TRADE CENTRE UNCTAD/WTO (ITC) INTERNATIONAL TROPICAL TIMBER ORGANIZATION (ITTO) International wooden furniture markets: A review Geneva: ITC/ITTO‚ 2005. xxxii‚ 233 p. Review of wooden furniture markets in United States‚ Canada‚ China‚ Japan‚ Egypt‚ and selected countries in the European Union: France‚ Germany‚ Belgium‚ the Netherlands
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Commerce ------------------------------------------------- ------------------------------------------------- ASSIGNMENT NUMBER 3 ------------------------------------------------- Discuss the impact of Information and Communication Technology (ITC) on academic writing at university level. ------------------------------------------------- Length: Five printed pages (Font type: Times New Romans; Font size 12; One and half line spacing). ------------------------------------------------- Referencing:
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Redefined the category and expanded the ITC Fmcgsegment from 2.71% to 23% in 6 months. Now the largest selling ITC Fmcgbrand holds 6% of branded noodle market. Greatest achievement in one month Yippeepenetrated 50% of noodle market. Sunfeast Yippee Noodles | Parent Company | ITC | Category | Food Products | Sector | Food Products | Tagline/ Slogan | The better noodles; Spread the smile | USP | Instant noodles with different tastes | STP | Segment | People looking for a healthy
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MARKETING-PROJECT. MANVENDRA RATHORE ITC’S FIAMMA DI WILLS BRAND FAILURE. [pic] INTRODUCTION ITC was incorporated on August 24‚ 1910 under the name Imperial Tobacco Company of India Limited. As the Company’s ownership progressively Indianised‚ the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company’s multi-business portfolio encompassing
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