Evaluation of the Brand Personality of FIAMA DI WIILS Brand Image: It’s a product of ITC Insertion of top glamour actress as The Brand Amabassador First soap to compete LUX of HUL Brand Identity: Product of ITC Endorsed by the Deepika Padukone Different strategy of launching Fiama Di Wills STP Segment: Middle Class men and women Target Group: Young‚ modern‚ aware customers who are confident of themselves and seek indulgences that
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U N D E R S T A N D I N G P O L I C Y Understanding Policy q Foreign Trade Policy : § Drafted by Director General of Foreign Trade under the Ministry of Commerce. The governing Act is Foreign Trade Development Regulation Act‚ 1992 and Rules framed there under. § Implemented with the help of various other Departments mainly Customs‚ Excise and RBI. § In order to understand the co-relation‚ one must get familiar with the various laws and functions of various departments. § As far as implementation
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FUTURE OUTLOOK: 3 2. SOAP INDUSTRY IN INDIA 3 3. HINDUSTAN UNILEVER LIMITED 4 3.1 HISTORY AND INTRODUCTION: 4 4. DOVE 6 4.1 OVERVIEW OF DOVE: 6 4.2 DOVE BAR: 8 5. STP ANALYSIS OF DOVE 9 5.1 SEGMENTATION OF DOVE: 9 5.2 TARGETING OF DOVE: 9 5.3 POSITIONING OF DOVE: 9 6. DOVE WITH RESPECT TO 4P’S 10 7. COMPETITORS 12 7.1 COMPETITORS AND THEIR STP 12 7.2 COMPARISON WITH COMPETITORS 15 8. SWOT ANALYSIS FOR DOVE 18 9. PRODUCT DIFFERENTIATION 18 10. RECOMMENDATIONS 19 11. BIBLIOGRAPHY 19 1. INDUSTRY
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HINDUSTAN UNILEVER LTD: THE WHEEL SAGA MM I INDIVIDUAL ASSIGNMENT Name: Ushasi Kundu Course: PGDM (2011-13) Section: B Roll No.: 11DM-192 Q1. Based on the case study above‚ critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand. Answer: In 1987‚ HUL launched its very famous product Wheel detergent. The Strategies followed by HUL to reach a point of success with the brand were: A. Innovative Segmenting Strategies
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1. Analyse the Export-Import Policy of last five years with special reference to development of Special Economic Zones. 2. The year 2009 is witnessing one of the most severe global recessions in the post-war period. Countries across the world have been affected in varying degrees and all major economic indicators of industrial production‚ trade‚ capital flows‚ unemployment‚ per capita investment and consumption have taken a hit. The WTO estimates project a grim forecast that global trade
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STUDY OF HINDUSTAN UNILEVER LTD With respect to Strategic model Contents: I. Company overview a. Mission b. Corporate purpose c. Objectives Strategic position II. Environment a. Porter’s five forces b. SWOT c. Market segments and strategic customers:STP Value chain III. Strategic choices IV. Corporate level strategies a. Takeovers b. Joint ventures c. Organic growth d. Integration Business level strategies a. Product innovation b. Market development c. Pricing strategies V.
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Dept of comm. Non Tariff Measures Non Tariff Measures (NTMs) are all measures other than normal tariffs namely trade related procedures‚ regulations‚ standards‚ licencing systems and even trade defense measures such as anti-dumping duties etc which have the effect of restricting trade between nations. Some of these measures could be justified under the provisions or the exceptions provided under the various multilateral agreements governing international trade. On the other hand‚ certain non tariff
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Export procedure flow chart Prepare a Business Plan Select a name for organization Registration under Company Act Open a bank account Product selection for Export Market Research Product Evaluation Registration with Director General of Foreign Trade to get IEC number Registration with the relevant export promotion council Market Identification Registration with Sales Tax Office Registration with Export Credit Guarantee Corporation Registration with relevant Chamber of Commerce to get
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proposal to eliminate STP On behalf of all the regional sales managers and the salespersons in TeknoSport‚ I would like to put forth this request to kindly review the pending decision to eliminate the legendary TeknoSport’s Sales training programme(STP). Being part of the business for a long time‚ and from the rich ground work experience that we all believe we have‚ we feel that STP has been at the forefront of pitching TeknoSport into a position that it enjoys right now. STP has been an integral
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(PSID=ITC EMPID) Password: login@123 or welcome@123 Wait for few minuets You will get below screen Click on Web mail to open ITC Mails: You will get below screen Email: xxxxxx.xxxx@itcinfotech.com (ITC Mail id) Password:welcome@123 or login@123 (you can try any one so that you can able to login ) www.hrworkwaysindia.com is the link for Pay slips For hrworkway (pin & pwd) send a Mail requesting PIN and PWD TO infohos@hewitt.com (Please mention your ITC employee
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