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    Fiama Di Wills

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    Cigarette and FMCG major‚ ITC has launched its first mass personal care offering‚ a high-end shampoo. After a year of speculation‚ ITC has launched its first mass market personal care product. ITC ’s shampoo brand‚ Fiama di Wills is in the premium segment‚ that’s growing faster at 44%‚ compared to 21% for the overall market. Interestingly‚ ITC didn’t introduce a new brand name for its shampoo. Instead it has opted for a brand extension of its two year old‚ super premium range of personal care

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    Hr Practices

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    About ITC ltd ITC is one of India’s foremost private sector companies with a market capitalisation of US $ 35 billion and a turnover of US $ 7 billion. ITC is rated among the World’s Best Big Companies‚ Asia’s ’Fab 50’ and the World’s Most Reputable Companies by Forbes magazine and among India’s Most Valuable Companies by Business Today. ITC ranks among India’s ’10 Most Valuable (Company) Brands’‚ in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia’s

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    Mayukha

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    Fax:08418 247166 Website:www.vvsb.ac.in Director’s Message Summer Training in a PGDM/MBA program is a gateway for the student to begin a career right away. If planned meticulously and executed effectively‚ the STP will increase the prospect of getting final placement. Academically‚ STP has got the highest rigor & weightage and is an integral part of the Management program. It has 6 credits weightage i.e. ( 200 marks). Hence the students are expected to put the best of his/her efforts with uncompromising

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    Sunfeast

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    Sunfeast In July 2003‚ ITC forayed into the Biscuits market with the Sunfeast range of Glucose‚ Marie and Cream Biscuits. Sunfeast’s brand essence connotes happiness‚ contentment‚ satisfaction and pleasure. In a span of 9 years‚ Sunfeast has well-established presence in almost all categories of biscuits and is also a key player in the pasta and instant noodles segments. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. High quality married with exciting

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    Business

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    Module 2 ITC Ed. 2002 Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Introduction What Needs to be Specified Specifying the Product or Service Quantity‚ Delivery & Service the Process Learning Objectives By the end of this Unit‚ you should be able to:  Describe different types of demand patterns and explain the difference between dependent and independent demand.  Explain the main different ways of forecasting demand.  Describe the main issues to consider

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    Marketing Mix

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    ABOUT ITC GROUP Incorporated on 24 August 1910 as the Imperial Tobacco Company of India Limited‚ the company’s name was changed to ITC Limited in 1974. This company is rated among the ’World’s Best Big Companies’ by Forbes magazine. ITC ranks third on all major profit parameters among India’s private

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    [pic] OPERATION AND STRATEGY USED IN INDIA FOR IMPLEMENTATION MOBILE NUMBER PORTABILITY NAME: - Shashank Kumar FACULTY: - Prof. Rajiv Misra XAT ID: - 2406497 BATCH: - PGCBM-18 CENTRE:-Patna ABSTRACT With rapid increase of mobile service provider

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    Parle G

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    ------------------------------------------------- Parle-G From Wikipedia‚ the free encyclopedia Parle-G biscuit Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011‚ it is the largest selling brand of biscuits in the world according to Nielsen.[1] Contents   [hide]  * 1 History * 2 Marketing * 3 References * 4 External links ------------------------------------------------- History[edit source | editbeta] Parle Products was

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    Example of Product Strategy

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    [pic] ITC was incorporated on August 24‚ 1910 under the name of ’Imperial Tobacco Company of India Limited’. Its beginnings were humble. A leased office on Radha Bazar Lane‚ Kolkata‚ was the centre of the Company’s existence. The Company celebrated its 16th birthday on August 24‚ 1926‚ by purchasing the plot of land situated at 37‚ Chowringhee‚ (now renamed J.L. Nehru Road) Kolkata‚ for the sum of Rs 310‚000. This decision of the Company was historic in more ways than one. It was to mark the beginning

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    the company. 8) Iniatives by the company. 9) Milestones Achieved by ITC in CSR INTRODUCTION This assignment on the ‘Ethics of Management’ analyzes the aforementioned concept in the light of a century old company‚ ITC Ltd through a strategic lens. First and foremost the topic has been explained and then by the means of the company and its business practices‚ the practicality of the concept has been shown. ITC Limited is a conglomerate with headquarters in Kolkata (India)‚ having turnover

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