ITC e-Choupal an idea for upliftment of rural India e- Choupal is an initiative of ITC Limited (a large multi business conglomerate in India) to link directly with rural farmers for procurement of agricultural / aquaculture produce like soybeans‚ wheat‚ coffee‚ and prawns. e Choupal was conceived to tackle the challenges posed by the unique features of Indian agriculture‚ characterized by fragmented farms‚ weak infrastructure and the involvement of numerous intermediaries. A powerful illustration
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INTRODUCTION for the study 1. The aim of the study is to find whether the grievance handling mechanism ensures that employee’s problems are recognized and appropriately reviewed in a prompt and timely manner. 2. The grievance mechanism acts as a foundation for a harmonious and healthy relationship between employee and employer. 3. The grievance mechanism ensures a fair and just treatment of employee’s concerns and prompt resolution of grievances without discrimination‚ coercion
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Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India’s largest marketer of Soaps‚ Detergents and Home Care products. It has the country’s largest Personal Products business‚ leading in Shampoos‚ Skin Care Products‚ Colour Cosmetics and Deodorants. HUL is also the market leader in Tea‚ Processed Coffee‚ branded Wheat Flour‚ Tomato Products‚ and Ice cream‚ Soups‚ Jams and Squashes. Home & Personal Care • Personal Wash • Fabric Wash • Home Care • Oral Care • Skin Care • Hair Care
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Max Fresh Parent Company Colgate Palmolive Category Personal Care – Toothpaste Sector FMCG Tagline/ Slogan Switch on the power of freshness USP Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness STP Segment Personal Care – Oral Hygiene – Gel Toothpaste Target Group Men and Women Positioning Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen SWOT Analysis Strength 1. Toothpaste contains
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is also the encoder and the one who’s assigned to search what schools or university that implements CCTV camera in their own campus and facilities. C. UNIT/ OFFICE: College of Engineering and Industrial Technology ( CEIT ) D. PROJECT SITE: ITC Building‚ Rizal Technological University‚ Boni street‚ Mandaluyong city. E. PROJECT DURATION: August-October 2012 F. TOTAL PROJECT COST: INSTALLATION OF CCTV Three hundred thirty two thousands two hundred twenty three. (P332‚223.00) G. BRIEF
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On Comparative Analysis of competing brands Subject: Product and Brand Management College: T. N. Rao College of Management Studies The year 2010 saw a sudden spurt in this instant noodles category with two major FMCG players‚ GSK and ITC venturing in. Besides‚ existing competitors are also trying for a rebound. Circa 1982. All it took was two minutes to woo the hungry souls. The country had just been introduced to a revolutionary product‚ which took over hundreds of households by their
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Intro: According to a Japanese poll in the year 2000‚ "the Japanese believe that their best invention of the twentieth century was instant noodles."[6] As of 2010‚ approximately 95 billion servings of instant noodles are eaten worldwide every year. China consumes 42 billion packages of instant noodles per year – 44% of world consumption – Indonesia‚ 14 billion; Japan‚ 5.3 billion‚ Vietnam 4.8 billion‚ USA 4 billion. Per capita‚ South Koreans consume the greatest amount of instant noodles‚ 69 per
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How are target markets selected? The selection of target markets is the second major phase of the STP process‚ as shown in the diagram below. (Where STP stands for segmentation‚ targeting and positioning.) As shown‚ firms initially segment the market and‚ as part of this process‚ construct segment profiles for each segment. Included in a segment profile is a detailed description of the segment‚ along with various size and profit measures. Using this information in conjunction with the firm’s
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Looking at the impact of their preferences‚ attitudes‚ lifestyles‚ motivating factors and attributes (AIO concept) and thus advertising about various products and services to them‚ would be an important phenomenon in today’s marketing strategies (STP concept). Children today are valued contributors to the society. Children between 0 to 14 years are currently 25.79% of the world population (World‚ demographics index‚ Aug 23‚ 2014). Around 25‚000 to 40‚000 commercial advertisements are seen by children
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g 1 mol b) 88.55g of carbon monoxide gas. 88.55 g x 1 mol x 6.02 x1023 molecules = 1.90 x 1024 molecules 28.01 g 1 mol c) 18.6L of chlorine gas (at STP) 18.6L x 1 mol x 6.02 x 1023 molecules = 5.00 x 1023 molecules 22.4 L 1 mol
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