STP for Megaman Segmentation Megaman uses Marco-segmentation to choose its target segment. Business organizations with the scale of small to big are all belonged to this segment (from under 200 to above 200). In this segment the business organizations will all have a high usage rate on Megaman’s product‚ the product categories are Lighting products and solutions. Megaman also uses Micro-segmentation to well define its target segment. Some of the organizations will only require a lighting system
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ITC Limited From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search | This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (May 2012) | | This article appears to be written like an advertisement. Please help improve it by rewriting promotional content from a neutral point of view and removing any inappropriate external links. (November 2011) | ITC Limited
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com ITC Limited which previously stood for Imperial Tobacco Company of India Limited is an Indian conglomerate with a turnover of US $ 4.75 billion. It ranks third in pre-tax profit among India’s private sector corporations. The company has its registered office in Kolkata. The company is currently headed by Yogesh Chander Deveshwar. It employs over 20‚000 people at more than 60 locations across India and is listed on Forbes 2000. The Training Centre of the company is in Munger‚ Bihar. ITC is also
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Assignment on Corporate Social Responsibility at Indian Tobacco Company Submitted By: Niladri Dutta (17) Debanjan Bhattacharyya (19) Shree Shreast (32) K Madhu (30) Rashi Singh (43) CSR at ITC Abstract The paper analyzes CSR activities of ITC ltd. (100th year) through strategic lens.ITC Limited (BSE: 500875) is a conglomerate with headquarters in Kolkata (India)‚ having turnover of Rs.26‚ 259 crores‚ pretax profits Rs.6015 crores‚ has initiated a number of corporate social
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Introduction Many multinational fast food chains (MFFC) like McDonald’s and KFC are opening outlets in India. A fascinating aspect of these companies is the intricate marketing process they employ to gain a stronghold on the market. The marketing process becomes even more involved due to the behaviour of Indian customer being different from that of the western countries‚ where these chains have typically been operating. Even with several outlets in various locations in India‚ the marketing process
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Triple Bottom Line Analysis Of ITC Ltd. Harmandeep Anand (G005) Jaydeep Ghose (G023) Ashish Chandorkar (G011) Ankur Gupta (G029) Joy Francis (G017) Manish Chowdary (G035) Index Sr. No. Contents Page No. 1 About ITC – from 1910 to now 3 2 Triple Bottom Line Performance (2013 – 14) 5 3 Measurement Indicators 10 4 Measures for Sustainability 13 5 Challenges Faced 15 6 Future Plans 17 7 Critique 19 8 Bibliography
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ITC‚ the paper to hotels conglomerate‚ which saw its non-FMCG cigarette business revenues rise by 24 per cent in the quarter ended December 2010‚ has managed to turn around its foods business. The Bingo! range of potato chips saw sales growing by 48 per cent during the December 2010 quarter. In August 2001‚ ITC made a modest entry into the food business with its Kitchens of India ready-to-eat preparations.The launch of Bingo in March 2007 market ITC entered into fast
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The ITC group has segmented its 66 hotels across India into four different brand categories after an extensive in-house re-branding exercise. This segmentation is in line with the global practice wherein hospitality companies have different brands for different market segments and different price points. The seven super deluxe hotels will be under the ITC banner‚ and another seven five-star luxury hotels will be under the Welcom brand‚ followed by the 15 mid-market full service hotels
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GOLDFLAKE: GoldFlake was launched by ITC in India in the seventies and as the years progressed it gained popularity and is now the largest selling brand in the world. It was launched as a premium cigarette for the adult men of the elite class as the brand was compared with Gold for the quality and purity of experience. Today‚ the cigarette has a place in premium as well as economy category and its target market has shifted from just adults to both adults and youth of all. The GoldFlake sold in
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INDUSTRY ANALYSIS:- About ITC Market Capitalization :- US $ 18 billion Turnover :- US $ 4.75 billion Diversified presence in • Cigarettes‚ • Hotels‚ • Paperboards & Specialty Papers‚ • Packaging‚ • Agri-Business‚ • Packaged Foods & Confectionery‚ • Information Technology‚ • Branded Apparel‚ • Personal Care‚ Greeting Cards‚ Safety Matches and other FMCG products Corporate Strategies:- • Developing a portfolio of world class • Continuous
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