adult-bodied doll to her husband Elliot‚ a co-founder of the Mattel toy company. He was unenthusiastic about the idea‚ as were Mattel’s directors. 1. During a trip to Europe in 1956 with her children Barbara and Kenneth‚ Ruth Handler came across German toy doll called Bild Lilli. The adult-figured doll was exactly what Handler had in mind‚ so she purchased three of them. 2. She gave one to her daughter and took the others back to Mattel. The Lilli doll was based on a popular character appearing
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share. 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Barbie has been successfully adopted to cultural differences in U.S. but international challenge will be more formidable‚ and John Amerman former CEO of Mattel‚ noted “There are twice as many children in Europe as in the U.S… three times as many in South America and fifteen times as many in Asia…the potential market
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2. 1 Current Ratio Table 1: Current Ratio of Mattel in 2010‚ 2011 and 2012($ thousands) |Year |Current Ratio =Current Assets/Current Liabilities | |2010 |$3‚226‚610/$1‚350‚282=2.39 | |2011 |$3‚443‚707/$1‚038‚928=3.31 | |2012
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products for children have special obligation to consumers and society? If so what are these responsibilities? Yes. Manufactures such as Mattel corporation and other manufacturers have a significant obligation far as the responsibility of its consumers and society. One is the requirement that their product would be safe for children to play with. Mattel has produce more toys than any toy company so the issue is whether or not their toys would deem product safe. In the past‚ there was no specific
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three on Mattel I couldn’t help but notice how similar a case study this was to another multinational corporation (MNC). That corporation is Nike. It seems that around the time I was entering my teenage years more and more corporations where being placed under this microscope. This was a direct correlation of globalization. Every industry leader has gone through this as a result of being a industry leader and a trailblazer in globalization; Wal-mart in retail‚ Nike in shoes and Mattel in toys
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influential piece of plastic‚ called the Barbie. Barbie was created by Ruth Handler‚ of Mattel Inc. after discovering a doll in Germany named Bild Lilli. The Barbie doll was named after Ruth Handler’s daughter‚ Barbara. The Barbie was introduced to the United Sates at a time when the word “teenager” was becoming a popular trend on television and in movies. A teenager is the time between childhood and adult life. Mattel took the opportunity to release Barbie at this ideal time. It was released as a teenage
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company like Mattel assess the risks associated with the way it does business? Bob Eckhart‚ CEO of Mattel (US)‚ had a problem Mattel had discovered on July 30 that a number of its toys manufactured in China contained lead paint The following month had seen a series of recalls‚ rising political tensions between the United States and Chinese governments‚ and a suicide But no company had been in China longer than Mattel; the original Barbie had been created there in 1959 Mattel had a depth of
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while putting end users at risk. CITATION NNa14 \l 1033 (ab‚ 2014) Mattel began to get noticed for making such hazardous toys such as the Barbie Doll when they started to use cheaper outside sourcing in China to manufacture some of their toys. Once the toys where finished by the manufacturer and sent back to Mattel research showed that dolls had poorly attached small magnets the could perforate in the intestines of swallowed. Mattel decided to recall these dolls because they became a major hazard
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bathroom scale permanently set at 110 lbs.‚[17] which would be around 35 lbs. underweight for a woman 5 feet 9 inches tall.[18] Mattel said that the waist of the Barbie doll was made small because the waistbands of her clothes‚ along with their seams‚ snaps‚ and zippers‚ added bulk to her figure.[19] In 1997‚ Barbie’s body mold was redesigned and given a wider waist‚ with Mattel saying that this would make the doll better suited to contemporary fashion designs.[20][21] "Colored Francie" made her debut
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manufacturing is Mattel which has become as household name for families with small children. Because China is not as ‘up to date’ in the health category when it comes to manufacturing‚ it has caused a great deal of problems for Mattel. In order to get the situation resolved‚ China will be required to change the method in which they manufacture toys. With major retailers like Wal-Mart and Target removing Mattel’s products from their shelves because of incompliance with safety regulations‚ Mattel has lost
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