business which registers the original invention or process. 6. In my opinion I think that Mattel has the rights over the Bratz dolls. The reasoning behind this is that Mattel is the original individual to come up with the idea of dolls. Seeing the success of what Mattel has created through the Barbie doll; Mattel copied him in ought to follow successful routes of which he did. Without working for Mattel‚ Bryant wouldn’t of been able to come up with the idea which reveals how in fact he did actually
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longer succeed over an extended period. 2. Barbie is hardly a high-tech product‚ but has Mattel been innovative in how they have developed the product and extended its life cycle? Mattel has continuously strived to be innovative and extended Barbie’s life cycle. Mattel has been constantly working on the actualization of the doll. And by combining technology and innovative designs to the product‚ Mattel has been able to keep Barbie’s status in the market for more than 40 years. “Of course
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Barbie®: Mattel Corporation ‘I’m a blonde bimbo girl‚ in a fantasy world.....Life in plastic. It’s fantastic.’ (Aqua) Barbie was born in 1959 but she has never aged because she is a doll. To date over 1 billion Barbies have been sold by the US company that own her - Mattel Corporation. Ruth Handler‚ who founded the company along with her husband‚ Elliot‚ modelled the doll on an 11½ inch plastic German toy called Lilli sold to adult men. She named the adapted doll after her daughter‚ Barbara
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CONSUMER BEHAVIOR case by aaa fmg19d BARBIE’S SUCCESS STORY Friday 12 August 2011 THE CASE The case examines the evolution of the Barbie doll over the years from its launch in 1959. It explores the product development strategies adopted by Mattel for Barbie and the reasons for the success of Barbie. The case also explores changes in Barbie ’s image along with the changes in American society. The criticism leveled against Barbie by feminists has also been described. The case also examines the
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a company measures‚ calculates and controls their risk. Several well-known and successful companies illustrate the deployment of thoughtful risk management strategies in reducing the vulnerability to a variety of risks. The large toy manufacturer Mattel Inc. protects its assets from product liability claims through retention and Insurance while Johnson & Johnson utilizes the strategies of Insurance and Loss Control to manage certain risks .The massive Walt Disney Corporation employs the techniques
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present‚ women have active lifestyles balancing career‚ home and leisure creating a very different taste in doll buyers. Mattel first failed to realize the importance of this shift in 2001 when MGA Entertainment released their Bratz dolls‚ a doll with personality and attitude for the new generation of girls. Mattel continues to suffer from this fall out today. Not only did Mattel not recognize these threats‚ they also thought it unwise to make major changes to Barbie; afraid consumers might not like
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demanding manner‚ and fierce drive resulted in Softkey wiping out competitors via acquisitions and scrapping products in these companies’ software portfolios that didn’t sell. He later sold the company in 1999‚ for $4 billion. Sales and earnings for Mattel soon dropped‚ and
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[pic] [pic] [pic] Living in a Barbie World I am a Barbie Girl living in a Barbie world‚ a culture defined by physical perfection. I understand my generation’s obsession with physical perfection‚ just look our idols and role models‚ Brittany Spears‚ Jennifer Lopez‚ Jessica Simpson‚ Barbie Dolls by definition‚ no matter if designed by birth or surgery. However‚ I question how and why did a generation before me have such an obsession with a doll culture representing
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known as “Lilli.” Ruth discovered Lilli while shopping in Switzerland and brought her home for her daughter to play with. This inspired Ruth to create an adult doll made specifically for little girls. Handler eventually had Jack Ryan‚ an executive of Mattel‚ purchase the rights for Lilli and make a deal with the company to create a doll similar to Lilli. The new doll would have a more “soft” look and didn’t look as made up with makeup as Lilli. Finally‚ in 1958‚ the new doll‚ Barbie Millicent Roberts
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BUSINESS CRISIS MANAGEMENT HO CHI MINH CITY UNIVERSITY OF EDUCATION ENGLISH DEPARTMENT MANAGEMENT THESIS Business Crisis Management SUBMITTED BY: HOANG TRAN QUYNH NHU SUPERVISOR: MRS. NGUYEN THI NGAN HA‚ MBA PLAGIARISM STATEMENT I certify that this assignment/report is my own work‚ based on my personal study and/or research and that I have acknowledged all materials and sources used in its preparation. Signature _______________________________________________________________
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