as a new competitor’s doll line‚ Bratz‚ has gained market share and recognition within Barbie’s original customer demographics. Mattel has recognized the importance of expanding distribution of Barbie dolls into European and Asian markets‚ as these populated regions contain a much larger potential customer base than the American market. Marketing executives with Mattel assumed that the cultural and ethnic adaptations of Barbie dolls that were well-received in the US would also be required for international
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One of the latest recalls involves two companies‚ which are the Ford Motor Company and Firestone. About 290‚000 Firestone tires will be replaced on Ford cars; this action was taken after several accidents happened. Some of the accidents were associated with the death of the drivers. Firestone and Ford Motor’s reputation and public image were affected after this recall (Hakim‚ 2004). Newsweek specified that some of the worst companies in the plant are companies that concentrate on utilities. Peabody
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Transition: Let’s get started with the introduction of Barbie Body: Barbie is a fashion doll manufactured by the American toy-company Mattel‚ Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. Barbie is the figurehead of a brand of Mattel dolls and accessories‚ including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market
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Bad PR Case Study Examples Perrier Recall 1) Problem Perrier‚ the largest US bottled water company (commanding 57% of US market)‚ voluntarily recalled its entire inventory in the US after tests showed the presence of the chemical benzene in small sample of bottles in North Carolina in 1990. The product was not pure and could also contain harmful substances more dangerous than tap water‚ creating a danger of product reputation collapse. Reports and statements were very inconsistent: FDA spokesperson
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toys‚ and this puts pressure on the doll market and results in fewer sales. Regarding the legal and regulatory environment affecting Barbie‚ Barbie’s manufacturer‚ Mattel‚ has sued a designer of her competitor Bratz and the company that produces them‚ MGA (1). There has been another legal issue regarding Barbie and song lyrics; Mattel sued the band Aqua over a song about Barbie‚ claiming it made fun of her. The judge dismissed the case‚ however (4). Technological factors affecting the Barbie market
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types of children. Nowhere is this more evident than the actual toy aisles‚ which in previous years boasted pretty pink Mattel Barbies in the girls ’ aisle‚ the epitome of the “Cult of True Womanhood”‚ and action figures and guns in the boys ’ aisle‚ an ode to masculinity. Today‚ the girls ’ aisles are packed full of inhuman dolls such as Novi Star‚ an alien girl‚ and Mattel ’s Monster High Dolls‚ who more closely resemble the villain in horror films than any domestic goddess. As an employee of
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Our case this module‚ one of virtue ethics‚ brings us to a systematic overhaul of one of the largest toy making companies in the world in Mattel. The overhaul took place during almost the entire first decade of the second century. The over haul was in compliance with the Global Manufacturing Principles (GMP). This is an amazing case that I feel is similar to inflicting pain on yourself in order to get used to pain therefore a stronger and better person. The thing that I do not understand is that
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daughter & friends play with paper cutouts of women‚ which were very popular at the time. Ruth realized all the dolls on the market at the time were baby dolls. Ruth suggested the idea of an adult-bodied doll to her husband‚ Elliot‚ a co-founder of Mattel toy company. He wasn’t enthusiastic about the idea. Neither were Mattel’s directors. It wasn’t until 1956‚ when Ruth took a trip to Europe with her children‚ Barbara & Kenneth‚ that she came across a German toy doll called Bild Lilli. According
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attitude‚ which inspiring to many young girls while growing up. Though there have been some changes over the years‚ Barbie is a bona fide‚ worldwide icon. Ruth Handler was the creator of Barbie Dolls. She and her husband‚ Elliot‚ founded the company Mattel in 1945. Ruth was inspired by her daughter‚ Barbara and her friends. They would play teenage/adult make-believe with paper dolls. Ruth recognized that this play was and important part of growing up. She noticed that there was a void in this product
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1) Why has the United States brewing industry become more concentrated over the last two decades? I think that there is a couple of reason for this trend in the United States. One thing is that the consumption of beer has been slowly declining‚ in order to raise in market share‚ companies are having to think of ways to take customers away from other companies. This would lead to the rise in market share for some companies and the decrease or closer of over companies. Another risen is advertisement
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