Culture and Organization | Mattel and the Toy Recalls | Responding to recall notice of Mattel’s character toys for lead paint violations | Paulina Gorczyca9/26/2011 | Mattel’s Toy Recall The toy industry is estimated to be a 71 billion dollar market in 2007 (pg.167) with approximately 880 competitive companies with its clear industry leaders. Mattel being number one toy making company in the world has been faced with several conflicts due to the industries strict jurisdiction under
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INDIAN AUTOMOBILE INDUSTRY: Overview In the post globalized era where India is looking at growth rates of more than 8%‚ one of the main beneficiaries of India’s growth story is Automobile Industry. Termed as“Industry of Industries” . Automobile industry has been one of the indicators of a country’s economic prosperity‚ as major population of Indian economy is turning out as middle class society. Prior to the 1991 liberalization‚ auto industry in India was controlled and licensed by the government
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Mattel SWOT analysis Strengths Strong brand portfolio. For the past 69 years Mattel has developed some well-known core brands such as‚ Barbie‚ Hot Wheels‚ American Girl‚ Thomas & Friends and Fisher-Price to become the largest toy company in the world (Hartline‚ M. & Ferrell‚ O.C.‚ pp. 458). According to the company one Barbie is sold every 3 seconds and at least 12 dolls are owned by girls between the age of 3 and six. Because of the high acceptance of the brand‚ Mattel has been able to maintain
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Mattel - Code of Conduct: At Mattel‚ playing fair is one of our core values and the cornerstone of our ethical compliance program. We know that how we achieve success is just as important as the success itself‚ and this recognition underscores our commitment to conduct our business with the highest level of integrity. In business‚ we may not always be able to choose the challenges we face‚ the problems we must solve‚ the obstacles we must overcome and the opportunities we may embrace‚
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segment. Mattel has many well known brands in the marketplace such as Fisher-Price‚ Hot Wheels‚ and Barbie. To have the buyers informed‚ the company has to invest large capital in advertising and marketing. Without having this done to each product‚ these toys wouldn’t be successful as successful as they are exactly because of the popularity of these products‚ it is extremely difficult for new companies to compete in this industry. This advantage decreases the threat that new entrants for Mattel. -------------------------------------------------
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Case Study Mattel’s Toy Recall And Supply Chain Management Susita Asree5/11/2014 MGMT 516 By: Divangi Shah CWID: 802164541 Why do firms contract overseas for production of products they sell? Answer: The firms contract overseas for production of the products they sell to gain certain advantages from the different countries. One of the biggest advantages is cheap labor that cut down the cost of the products. To get the advantage of the cheap fuel prices and raw materials to make the products
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of toy safety in reference to Mattel‚ Inc.‚ one of the world’s leading toy makers. Mattel had ordered a series of recalls of children’s playthings that had been found to be coated with lead paint. The toy recalls had alarmed parents and consumer activists‚ as well as the toy industry‚ retailers who marketed their products‚ and product safety regulators. I will address the following circumstances that involved Mattel and their safety issues. Do I believe that Mattel acted in a socially responsible
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Mattel and Toy Safety Gabriel Caldwell BUS 250 Pof. Robert Hamamoto May 11‚ 2014 In 2007‚ the Mattel toy company recalled around 20 million of its toy products do to contamination of lead in the paint and safety issues dealing with parts of its products (magnets) that was manufactured in China. The Mattel Company is considered the “global leader’ in toy manufacturing with over 30‚000 people employed in over 40 countries and operates in more than 150 countries. The Mattel Company faces
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MG327 Marketing and Society Mattel and the Toy Recalls Q1. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall? What are the long-term implications of the stakeholder approach the company adopted? Stakeholders are the people‚ groups or organisations that have a direct or indirect stake in an organisation and can be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business include‚ customers‚ employees‚ shareholders‚ government‚ suppliers
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segment‚ generating total revenues of $61.8 billion‚ equivalent to 58.2% of the market’s overall value. Mattel recorded revenues of $ 5.65 billion in 2006 and $ 5.97 billion in 2007. Mattel’s key competitors in the traditional toy industry include Hasbro‚ Bandai‚ Lego‚ The Middleton Doll Company‚ Atari‚ Electronic Arts‚ Blitz Games‚ Leapfrog Enterprises‚ Inc. and several others (Datamonitor). Mattel is a designer‚ manufacturer‚ and marketer of traditional toy products. Mattel’s products are sold directly
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