Director 2 • Shangri-La Culture 3 o Philosophy 3 o Vision 3 o Mission 4 o Guiding principle 4 • Product and Services 5 • Company Analysis 6 o SWOT analysis 6 o Location analysis 6 o Forecasting 7 • Competitor 9 • Current issue 10 • Recommendation 12 • Conclusion 12 • References 13 Overview Shangri-La Hotels and Resorts is the world’s largest Asia-based luxury hotel group‚ welcomes business and leisure travelers with award winning Asian hospitality. Shangri-La Hotel and Resorts
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Case 24Shangri-La Hotels 1. The key element of strategy implemented by Shangri-La Hotel in gaining competitive advantage over its rivals is by offering services that are superior value worth paying more for. Shangri-la uses its signature standard of “Shangri-La Hospitality” in achieving an edge or competitive advantage over rivals in attracting buyers and coping with competitive forces. A company’s competitive strategy deals exclusively with the specific of management’s game plan for competing
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Model of Competition 20 Executive Summary Symon Bridle‚ CEO must determine if the current strategy Shangri-La has in place could maintain their unique brand of Shangri-La Hospitality as they moved into tighter labour markets. As they battle with high-end Western hotel chains at home and abroad they need to overcome wages and cultural issues with their hotels world wide. To ensure Shangri-La maintains its service model during their expansion a consistent platform and service quality needs to be
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corporate strategies for a hotel 4 3.1 Mission Statement 4 3.2 Strategic Goals 6 3.3 Corporate Strategies 7 3.3.1 Shangri-La Care 1: Shangri-La Hospitality from Caring People 9 3.3.2 Shangri-La Care 2: Delighting Customers 9 3.3.3 Shangri-La Care 3: Recover to Gain Loyalty 9 3.3.4 Shangri-La Care 4: Take Ownership 10 4.0 SWOT chart for the Shangri-La Hotel 11 5.0 Conclusion 14 6.0 Reference 15 1.0 Introduction Our group have chosen Shangri La as our topic of discussion
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1. Shangri-La Background: Shangri-La Hotels and Resorts is a deluxe Asian hotel chain‚ founded in 1971 in Singapore by the Malaysian-Chinese tycoon Robert Kuok. The company quickly differentiated itself from the competition and provided distinctive Asian standards of hospitality and service. As of 2006‚ Shangri-La was the largest Asian-based deluxe hotel group in Southeast Asia. The company managed a total of 50 hotels under two brands: the five-star Shangri-La and the four-star Traders- a sister
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Welcome to Concorde Hotel Kuala Lumpur The Concorde Hotel Kuala Lumpur is an international 4-star business hotel in Kuala Lumpur. (Google Map) An hour’s drive from Kuala Lumpur International Airport (KLIA)‚ Concorde Hotel Kuala Lumpur is located in the golden triangle of Kuala Lumpur‚ amidst the bustling business district and major tourist attractions. It is a 10-minute drive from Putra World Trade Centre. Within walking distance is the Malaysia Tourism Center (MaTiC)‚ Suria KLCC Shopping Centre
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INDRODUCTION In this project I intend to analyze the complex case of Shangri-La hotel chain a company mainly situated in the Asia pacific but also in some regions of Europe‚ North America and Australia. I will explain its business strategy making an external analysis about the macro environment‚ the industry environment and the competitors. I will then try to find some ways to improve the company’s financial and strategic performance and its contribution to a sustainable competitive environment
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on the Shangri-La Hotels but not on Landmarks Berhad. They could use the bad situation of our economy as the main reason for the decline in revenue for year 2009 but not for year 2008. Besides that‚ when we look at the average liquidity of hospitality industry‚ their average should be around 1.5 or less since the largest inventories held by a hotel are in the form of guest rooms‚ and these are included under property‚ plant and equipment which is a part of fixed assets. Therefore hotels can operate
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Vision and Mission Through the years‚ Shangri-La group philosophy has been “Shangri-La Hospitality from a caring family.” They always believed in the unique features captured by Asian hospitality. They promise to provide guests with distinctive Asian standards of hospitality and provide excellence service to customers to assists them to stand out among their peers. The key of the Shangri-La brand was marinated in offering customers a memorable experience by mixing local cultures‚ glamorous art and
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Kowloon Shangri-La‚ had just finished the roll-out of the “Shangri-La 2000” strategic plan at the hotel.1 Kowloon Shangri-La was one of the 36 deluxe hotels owned by the Hong Kong-based Shangri-La Hotels and Resorts‚ which owned and managed the largest deluxe hotel chain in Asia. The Shangri-La Hotels‚ while each maintaining a high standard of service‚ had traditionally been managed as if they were independent hotels. In the early 1990s‚ in view of the rapid expansion‚ Shangri-La Hotels and Resorts
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