London School of Commerce Assignment on: Marketing Management Semester One 2012 Prepared By: Ahmed Saber Mukit Submission Deadline 19th December 2012 Introduction HMV which stands for “His Master’s Voice” is a British entertainment company which mainly known as a recording label. Currently the company has operations in 4 countries United Kingdom‚ Ireland‚ Hong Kong‚ Singapore; and they have 273 stores in all over these 4 countries. The company is also a public limited company
Premium Marketing Record label Music industry
5 7. Market Potential 5 B. STP And Marketing objective 1.Worldwide Target for Market Share 6 2. Indian Marketing STP for Gionee 6 3.Market Penetration
Premium Marketing Mobile phone Smartphone
another segment. Similarly‚ there is east and west India that too we can divide into similar segments. DEMOGRAPHIC SEGMENTATION- could be a person’s age‚ income‚ housing type‚ and educational level. Some laptops are only targeted for women for e.g. Sony Vaio’s colorful notebooks are targeted only for women. People with higher income
Premium Marketing
Introduction: Market Segmentation: Market segmentation is the process of dividing the market into parts that are different from one another. It is the identification of potential customers who would buy your products. Different customers have different needs and it is not possible to satisfy these needs by treating all customers in a similar way. Most organisations do not have all the resources to satisfy the needs of all the customers. Therefore‚ it is necessary to identify the similar groups of
Premium Marketing
TiVo’s problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product‚ price-point and promotion strategy that has stranded TiVo in the chasm between the early market and the early majority. TiVo is a truly discontinuous innovation‚ a product that requires consumers to dramatically change their past behavior with the promise of gaining equally dramatic new benefits. TiVo’s main challenge is
Premium
MARKETING ASSIGNMENT SUCCESSFUL NEW PRODUCTS CONTENTS 1) INTRODUCTION 2) CHARACTERISTICS THAT HELP A PRODUCT TO BE SUCCESSFUL 3) PAGALGUY 4) YAMAHA FZ 5) UNIVERCELL MOBILES 6) NEEYA NAANA 7) IPL 8) REFERENCES INTRODUCTION The world is a competitive battlefield for businesses‚ where every day new players enter with vigor and the existing ones tighten their grip on the market. But there is
Premium Indian Premier League Yamaha Motor Company
multiple growth opportunities‚ this industry is burgeoning ahead without looking back or halting. Though the growth potential in the laptop market is tremendous‚ so is the competition. In this market their exist at least 6 major players: HP‚ Lenovo‚ Dell‚ Sony VAIO‚ Acer and HCL; as also many smaller but niche players like Toshiba‚ Panasonic and Apple. This tremendous competition has led to a mad scramble for a larger portion of this ever-growing pie‚ i.e.‚ the laptop industry. In this attempt to increase
Premium Marketing
first before anyone could get it. Through this document I have tried to understand the Marketing framework of Apple Inc. and portrayed it in few pages. Marketing Framework includes 5 C’s • • • • • Customers Company Context Collaborations Competition STP • Segmentation • Targeting • Positioning 4P’s • • • • Product Price Place Promotion 1 MARKETING FRAMEWORK: APPLE INC. Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells
Free Apple Inc.
scribd.com/doc/23549554/Nokia-Strategic-Management http://www.scribd.com/doc/29509314/Nokia-Assignment http://www.scribd.com/doc/46803480/NOKIA-Presentation http://www.scribd.com/doc/46607834/Nokia-Ppt-Marketing http://www.scribd.com/doc/38618221/Nokia-STP-Strategy http://www.slideshare.net/merragun/nokia-strategy-presentation http://www.slideshare.net/merragun/nokia-strategy-3763661 important http://www.slideshare.net/darsh39/nokia-business-enviroment-analysis http://www.scribd.com/doc/31765650/Nokia-The-Brand-Its-Future-In-India
Free Mobile phone Nokia
7 3.2.2 New Trend in Video Game Industry 8 3.2.3 Porter’s Five Forces 9 3.3 Competitors Analysis 10 3.3.1 Sony 10 3.3.2 Microsoft 11 3.3.3 Apple 12 4. Internal analysis 13 4.1 The Company 13 4.2 Current Marketing Strategy 13 5. SWOT Analysis 16 5.1 Strengths 16 5.2 Weaknesses 16 5.3 Opportunities 16 5.4 Threats 16 5.5 Confrontation Matrix 17 6. STP 17 6.1 Segmentation 17 6.2 Target Market 22 6.3 Positioning 22 Strategy 23 7.1 Market Share Strategy 23
Premium Video game console Nintendo Wii