Executive summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents
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1.0 Introduction A sudden anthrax attack has caused panic among the beef consumers in Bangladesh. The demand and sale of beef are falling drastically across the country following reports of outbreak and spread of anthrax attack on cattle and human beings in different areas. This year in Bangladesh the disease was first identified in Sirajganj on Aug 19‚ at Chithhulia village under Kayempur of ShahjadpurUpazila. There at least 26 people‚ including two children‚ showed signs of infection. After
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STP ANALYSYS Product: Cadbury Bournville Segmentation Cadbury has segmented the market based on following parameters: DEMOGRAPHIC: Age: Under 6 years ‚6-11 years‚ 12-19 years‚ 20-34 years‚ 35-49 years‚50-60 years‚60+ PSYCHOGRAPHIC: Socio-economic classification: A1‚A2‚B1‚B2‚C‚D‚E1‚E2 Targeting Bournville is targeting not all customers. This brand is for those who love chocolates. The brand is aiming the 20-30 yr old SEC A segment. This is a chocolate that one will indulge when they feel
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lotus flower surrounding it. There is a paragraph in Arabic with the only English words being “Lively Clean and Fresh”. After some investigation I discovered that this ad was part of a campaign for “Covered Hair” by the Western Hair Care Company Sunsilk in Pakistan. It was aimed at young girls and women who cover their hair as part of religion‚ but are still aiming to be modern‚ fashionable‚ contemporary and elegant at the same time. The advertiser has extensively utilised the colour green‚ with
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of a international hotel from China‚ Shangri-la hotel‚ which is one of the best and luxury hotel in Asia. Merely mention how the whole hotel market environment influence Shangri-la hotel. How do they compete with their major competitors? How do they segment their market and what is their target market how do they form their strategies by these major market to help customers to distinguish the major differences between their hotel and other hotels. These information will be mentioned and it is used
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The business began in 1940‚ with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald
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| Assignment on“Ship Building Industry Of Bangladesh” | Course code: MKT 616 Course Title: International Marketing Submitted to: Mr. Javed Tariq Assistant Professor Program: MBA (E); Semester: Summer 2013 Department of Business Administration Green University of Bangladesh Submission Date: 13 July‚ 2013 Submitted By (Group-C: Falcon): 1. Ariful Islam Juwel ID No.: 120207036 2. Khalid Saifullah ID No.: 120207048 3. Nazrul Islam ID No.: 120207044 4. Sharif
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The Rise of Bangladesh Textile Industry INTERNATIONAL TRADE FINANCE IBUS 4520 - 02 TABLE OF CONTENTS Introduction and Background of study PEST analysis SWOT analysis Questions and Answers Conclusion Recommendations INTRODUCTION / BACKGROUND OF STUDY Bangladesh is a country located in the South –East of Asia. It is bordered by India to its East‚ west
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A Macro Economic Analysis Of Bangladesh. Submitted By: Zia Uddin Bablu. Section: A‚ Roll: 93‚ Batch: 16th Department of Management Studies‚ University of Dhaka. Submitted To: Mr. Md. Kazi Raihan Uddin. Lecturer‚ Department of Management Studies‚ University of Dhaka. Date of Submission: 03-04-2013. contents | Page no. | Introduction | 3 | Fiscal channel | 3-4 | Implication of increased government borrowing | 4 | Monetary channel | 4 | Inflation | 4-6 | Food and non-food
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1.1 Introduction As a developing country‚ Bangladesh needs FDI for its ongoing development process. It is a potent weapon for developing the economy and achieving the country’s socio-economic objectives. The climate for investment is determined by the interplay of a whole set of factors: economic‚ social‚ political‚ technological and environmental that has a bearing on the operation of businesses. Foreign direct investment (FDI) has the potential to generate employment‚ raise productivity‚ transfer
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