The Campaign Strategy for Close Up Toothpaste Introduction: The Unilever group is responsible for the creation and maintenance of thirteen successful global brands. Close Up is one of two oral health care brands under the Unilever umbrella‚ and is fairly unknown in the U.S. market and comparatively lacking marketing support. The American company that owns the licensing rights to Close Up‚ Church & Dwight Co.‚ also leads the way in marketing some of the bigger name brands. The oral health care market
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generate greater profitability. Key Dates: 1806: Company is founded by William Colgate in New York to make starch‚ soap‚ and candles. 1857: After founder’s death‚ company becomes known as Colgate & Company. 1873: Toothpaste is first marketed. 1896: Collapsible tubes for toothpaste are introduced. 1898: B.J. Johnson Soap Company (later renamed Palmolive Company) introduces Palmolive soap. 1910: Colgate moves from original location to Jersey City‚ New Jersey. 1926: Palmolive merges with
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Citations: 2a Author unknown (1998) ‘Colgate products ’ http://www.colgate.com/products/total#.htmlproduct 6.11.98 3a Author unknown @(1998) ‘Advice on toothpaste ’ http://www‚colgate.com/smiles/faq/adult8-html 6.11.98 8a Author unknown (1997) ‘Do u have what it takes to fight germs? ’ http://www.mayohealth.org/mayo/9708/htm/antibac.htm 06.02.99 http://www.thehindubusinessline.com/businessline/iw/2001/02/25/stories/0225b101
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My project report is on ‘how network architecture has changed over the decade’. In this report‚ I’d be talking about different network architecture that has been adopted over the past years. I would as well put light upon early network architecture and the advantages and disadvantages of former and why and how latter architecture were needed and adopted. Network architecture is the design of communication network. It is the complete framework of computer network. The diagram of the network architecture
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Pepsodent Toothpaste Marketing Strategies [Type the document subtitle] [Pick the date] [Type the company name] Executive Summary: Pepsodent is a toothpaste brand with a flavor that is minty derived from Sassafras. The toothpaste brand is owned by Unilever (Pepsodent Official website‚ 2012).Pepsodent is regarded as one of the leading product in oral care. This paper assesses the present situation of Pepsodent so as to provide recommendations on it definite toothpaste brand line. The report is segmented
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favorite brand of toothpaste? □ Colgate □ Sensodyne □ Aquafresh □ Oral B □ Other (pls. specify) _________________ 2. What attracts you to the product you have chosen? : a. Packing (tube‚ box color) □ Yes □ No b. Flavor □ Yes □ No c. Quality □ Yes □ No d. Price □ Yes □ No 3. Have you ever had any side-effectuestionnaire Preparation of project on consumer awareness amongst household items. Respondent Details: - 1. What is your favorite brand of toothpaste? □ Colgate
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The History of Pepsodent Toothpaste By Dave Fidlin‚ eHow Contributor The History of Pepsodent Toothpaste Millions of Americans went to bed each night brushing their teeth with Pepsodent toothpaste during the first half of the 20th century. The brand was spotlighted in numerous print‚ radio and TV ads with catchy jingles and snappy dialogue. Pepsodent stood out from the pack because of its notably minty flavor and teeth-whitening ingredients. Origins o Information on Pepsodent
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CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country ’s Rs 5‚400-crore toothpaste market at Rs 470 crore‚ but is growing at 50% a year. Oral care giant Colgate Palmolive‚ which controls about 53% of the country ’s toothpaste market‚ has been selling its Sensitive brand in India since the last seven years. India had very low levels of awareness on the condition of tooth sensitivity. Over the past
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Portfolio Theory Case (Professor David Moreno) PARTNERS HEALTHCARE CASE The goal of this case is to teach to students the relevance of non traditional assets (as real states or commodities) in a well-diversified portfolio. Moreover‚ students will be able to practice with the most important concepts from portfolio theory as efficient frontier‚ dominated portfolios‚ Sharpe ratio‚ among others. In addition‚ students are learning how portfolio theory can be useful not only for portfolio managers
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oral care products is very low. However‚ rising per capita income and increasing awareness is driving demand of oral care products. Consumers have started switching to value-added toothpastes like gels‚ mouth washes‚ and teeth whitening products. In rural areas‚ consumers are switching from toothpowders to toothpastes. A key industry trend is the move towards natural products comprising of herbs‚ vitamins and minerals. A serious challenge for the industry is the low dentist-population ratio‚ with
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