Annual Report Years One - Three ------------------------------------------------- Bradyn Carson‚ Clarissa McMickle‚ Micheal Sullivan‚ Peiying Li “Perfect Smile Just a Brush Away” Mission Statement AllSmile’s mission is to provide quality toothpaste globally at a fair and honest price‚ providing customer service with a smile. Motto “Perfect Smile Just a Brush Away” ------------------------------------------------- Table of Contents To our Shareholders Page 2 Potential Future Decisions
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| 2010 | | Colgate-Palmolive Company | PRODUCT ANALYSIS | LECTURER: Le Khac Huy GROUP: 1 MARKETING DEPARTMENT: Nguyen Cam Tu (S3230474) La Vo Khanh Vy (S3246084) Pham Hoang Oanh (S3210309) Tran Thi My Dung (S3231518) Pham Viet Anh Vy (S3246087) Nguyen Trong Anh (S3192382) | RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject
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conscious Lifestyle : Modern‚ busy Product Attributes Clinically proven toothpaste with active ingredients to help relieve sensitivity. It is the best product for sensitive teeth in market place. There is a range of toothpastes to meet different needs of the consumer: Sensodyne Rapid Relief: Sensodyne Rapid Relief provides clinically proven rapid relief for sensitive teeth- works in 60 seconds
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overall CP brand franchise? How should CP respond to P&G’s introduction of Crest Whitening Expressions (CWE) toothpaste in China and Mexico? Assessing the US market conditions From Table B in the case‚ CP and P&G are on a head to head competition for the 2004 value share of toothpaste market with 34.8% and 31.6% value share respectively. Exhibit 2A shows that in terms of US Market Toothpaste Benefit Importance‚ cosmetics benefits such as ‘breath freshening’ and ‘whitening’ are at 3rd and 5th places
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Warden Sem2 - 2010 Marketing Plan Close-up Bui Minh Hoang s3256231 Nguyen Minh Vu s3255214 Hoang Thi Mai Huong s3275008 Do Thanh Phuong Thao s3255388 Huynh Le Minh Nhat s3300531 PhanThi Ha Phuong s3299578 EXECUTIVE SUMMARY: Close-up toothpaste is one of famous products at Unilever Company in Vietnam. The slogan of Close-up is “long lasting fresh breathes to get people closer”‚ so the special feature of close up is breath freshness. Although Close-up has been in Vietnamese market for a
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toothbrush was discovered 1880. Toothpaste also saw its earliest form in ancient civilizations. Early toothpaste ingredients included powdered fruit‚ burnt or ground shells‚ talc‚ honey and dried flowers. Less agreeable ingredients included mice‚ rabbit heads‚ lizard livers and urine. Despite the decidedly non-minty flavor of early toothpaste‚ various recipes continued to appear throughout ancient history and well into the middle Ages. Unfortunately‚ many of these toothpastes contained corrosive elements
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focuses on oral hygiene and is a maker of toothpaste and toothbrushes. Started in 1806 by William Colgate as a soap and candle company. When William died in 1857‚ his soon took over. In 1837‚ Colgate introduced their first toothpaste and was the first to introduce toothpaste in a tube. In 1928 Palmolive-Peet bought Colgate and in 1953 the name changed to Colgate-Palmolive (Colgate-Palmolive‚ 2012). Today Colgate is one of the leading manufacturers of toothpaste‚ with Procter & Gamble as their main competition
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and Churc &Dwight (Arm&Hammer‚ Close-up‚ Mentadent‚ Aim‚ Pepsodent)- Growth of Crest’s value hare of the retail toothpaste market thanks to new product intiatives such : * Crest+Scope which is positioned as a toothpaste and mouthwash product that also whitened teeth(achieved a 5‚4% retail value share in 2004) * CWE positioned as a “flavor-based experiential toothpaste that also whitens teeth(achieved a 5‚2% share by the end of 2004 behind a 18‚8% media advertising share of voice)- Aquafresh
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segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
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10. What does the 100 in the name 100BaseT network? A. The transmission speed of the network‚ which is 100 Mbps. 11. Which type of networking cable is more reliable‚ STP or UTP? Which is used on LAN? A. STP is more reliable‚ UTP is used on LANs 12. Which is more expensive‚ UTP Cat-5e cabling or STP Cat-5e cabling? A. STP CAT5e is more expensive because it is shielded 13. When looking at a network cable that is not labeled‚ describe how you
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