offer product form extensions to help sell their products. If you look at Bath and Body Works‚ they have packages that come with soaps‚ shampoo‚ conditioner‚ and lotions that you can buy that all have the same scent. Looking at toothpaste‚ many times Crest will have toothpaste‚ whitening strips‚ and mouthwash that all whiten your teeth; this is an example of product form extension. By marketers using some of the ideas listed above‚ I think that the disadvantages are over shadowed by the benefits that
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I will be analyzing a commercial about Colgate total where dental patients tell how and why their dentist advised them to switch to Colgate Total toothpaste. Ethos: As we know one of the Aristotle’s three ways of persuading is ethos which is the ethics of the individual‚ credibility‚ goodwill and expertise. In this commercial‚ the expert is the dentist‚ who talks about the product and describes how it works on our teeth and in what pays it helps; as well as what it prevents our teeth from. Since
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attracted to economy toothpaste (our brand specialty) and sales toothpaste enormously high. | | Distribution | N/A | Huge sales force in China based on market competition; therefore in large‚ expensive sales force and unjustifiable promotion budget. | Product drastically decreased sales force by over 50%. Despite huge population people could not afford such a large sale force expenses. Promotional budget dropped by over 50 million CNY as well. | SKU | N/A | Toothpaste entered to SKU into
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LAMOIYAN CORPORATION THE COMPANY Lamoiyan Corporation is the first Filipino company to succeed in penetrating the local toothpaste industry‚ long dominated by multinationals‚ with their own brand of toothpaste‚ Hapee. Since their formal inauguration in March‚ 1988‚ they were able to maintain a consistent quality standard on their toothpaste. Because of this‚ they have become patronized and loved by the Filipino nationwide. THE PRODUCTS They provide a variety of quality products for oral
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The water traveled up the xylem tubes to the flower petals. The color moves through the xylem allowing the color to be distributed throughout the cells of the petals causing their color to change. B.) --Putting Toothpaste To The Test PURPOSE: To find out if different brands of toothpaste remove different liquids stains better or worse. (example: Does Colgate remove PowerAde stains better than Crest?) STEPS in doing the experiment: 1.) Take your beverages and pour 1 cup of each liquid into a separate
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Media environment 3 4. Special interest environment 3 C. The Competitor Environments 3 1. Describe your main competitors 3 D. The Company Environments 3 1. Describe your products 3 IV. The Target Market or Segment‚ Target & Position (STP) 3 1. Product 3 2. Price 3 3. Place 3 4. Promotion 4 V. Strengths‚ Weaknesses‚ Opportunities and Threats 4 VI. Marketing Objectives and Goals 4 VII. Marketing Tactics* 4 VIII. Marketing Strategy‚ Implementation and Control 4 IX. Summary
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Colgate-Palmolive had the leading value market share of toothpaste in the U.S. 2004 with 34.8% and Crest from Proctor & Gamble close behind at 31.6%. Colgate also had a commanding lead in the international market with a global toothpaste market value share of 39.7% in 2004‚ compared to Proctor & Gamble with only 14.7%. Colgate looked to continue its dominance in the toothpaste market by taking advantage of the increase in the demand of cosmetic attributes to toothpaste. To do this‚ they created Colgate Max Fresh
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pressure in a 3.9 L flask is cooled at constant pressure until the temperature is 11 °C. The new volume of the gas is __________ L. A) 0.27 B) 3.7 C) 3.9 D) 4.1 E) 0.24 6) If 50.75 g of a gas occupies 10.0 L at STP‚ 129.3 g of the gas will occupy __________ L at STP. A) 3.92 B) 50.8 C) 12.9 D) 25.5 E) 5.08 7) A sample of an ideal gas (3.00 L) in a closed container at 25.0 °C and 76.0 torr is heated to 300 °C. The pressure of the gas at this temperature is __________ torr
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meters or 328 feet 11. What does the 100 in the name 100BaseT indicate? The transmission speed of the network which is 100 Mbps. 12. Which type of networking cable is more reliable‚ STP or UTP? STP is more reliable 13. Which is more expensive‚ UTP CAT5e cabling or STP CAT5e cabling? STP CAT5e is more expensive because it is shielded 14. How can you tell the difference between a patch cable and a crossover cable by examining the cable? Look for the label imprinted on the
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328 feet 10. What does the 100 in the name 100BaseT indicate? The transmission speed of the network‚ which is 100 Mbps. 11. Which type of networking cable is more reliable‚ STP or UTP? Which is used on LANs? STP is more reliable‚ UTP is used on LANs 12. Which is more expensive‚ UTP CAT5e cabling or STP CAT5e cabling? STP CAT5e is more expensive because it is shielded 13. When looking at a network cable that is not labeled‚ describe how you can tell if the cable is a straight-through cable or
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